Life & BusinessTop 20 of All Time

Top 20 Business Posts of All Time: #14 How to Create + Sell Digital Products

by Grace Bonney

Our Life & Business column has covered so much over the past decade. What started as a rag-tag meetup series called Biz Ladies grew into such an in-depth column that shared wisdom and advice from so many experts in different fields. Today’s #14 spot on the Design*Sponge Top 20 Business Posts of All Time countdown belongs to Tara McMullin’s post on Creating and Selling Digital Products. This post was published almost a decade ago and it’s even more relevant now. Newsletters, e-books, and online magazines are the web business standard these days, so I hope these tips will come in handy for businesses launching now or older businesses hoping for a little change in 2019. xo, Grace

#14: How to Create + Sell Digital Products

Some highlights:

  • What Kind of Product Should I Develop?
    Tired of the word “ebook”? Good, me too. The best digital products on the market today are so much more than just pretty PDFs. Here’s a list of what might work for you:

    • membership community
    • ecourse
    • paid newsletter
    • webinar
    • conference call
    • group coaching
    • workbook
    • printables
    • digital design templates
    • multimedia ebook
    • ezine
  • How Do I Get the Most Bang for my Digital Buck? Having a strong, interactive email list is one of the most important things you can do to ensure the success of your digital product. You can use your list to build excitement about the product as you create it. Ask your subscribers what questions they’d like to see you answer. Get feedback on your ideas. Being a part of the process means your subscribers will be more likely to buy on launch day.


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