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Shop Tour: Briddie’s Floret

by Erin Austen Abbott


Staying socially conscious with each stem sold is the goal of florist/owner, Bridget “Briddie” McKenna, based in San Diego, CA. Briddie’s Floret operates as a 501-c non-profit, donating 100% of its profits to a new organization every month. “Whether it’s the ACLU, UNICEF, or Black Lives Matter, the floret gives back,” Briddie shares. As an added bonus, this also makes purchases from the floret tax deductible. It’s this sort of giving back that truly makes Briddie’s Floret so remarkable. “In order to keep our overhead low, and have more funds for charities, we’ve created an online-only shop. We do deliver all over San Diego,” Briddie notes.

Perfect timing brought Briddie and the floret together, allowing her to give back to her community. “I had been looking for a space for a year,” she recalls. “Nothing quite fit. One afternoon, on a whim, I took my kids for lunch at our favorite local deli. We sat in a window seat facing the shop with a ‘for sale’ sign that was put up that day. I had always paid special attention to the shop since this is the [sane] shop [when] at the age of 16 I received my first flower. It was such a sweet, special memory, I bought [the shop] the next week. It has been a flower shop for 40 years and had not been on the market for 20 years.” Built in the mid-1970s, Briddie didn’t have to do much to the 225-square-foot shed to get it ready for business — besides replace the siding that suffered water damage. “I love all things old and imperfect, so this old shed really, really appealed to me. I chose to leave all the handmade and unconventional pieces in place.” Enjoy this shop tour of Briddie’s Floret! —Erin

Photography by Frank McKenna

Image above: A beautiful arrangement put together by Briddie, in the floral design area of her shop.

Briddies Floret on Design*Sponge
Selling only seasonal flowers, all bouquets are based on availability. This beautiful arrangement is ready for delivery.
Briddies Floret on Design*Sponge
A few of the beautiful and rich colors of thread that hold together a Briddie bouquet.
Briddies Floret on Design*Sponge
"The one flower that sums up the Floret is the long stemmed rose. It's slightly wild, totally romantic, and not afraid to get down to business," Briddie says.
Briddies Floret on Design*Sponge
The floral design area of Briddie's Floret.
Briddies Floret on Design*Sponge
This is one of the few hand painted signs found around the floret.
Briddies Floret on Design*Sponge
Bridget or "Briddie," in front of the floret in San Diego.
Briddies Floret on Design*Sponge
"I replaced [a] sliding window with stained glass windows found at Architectural Salvage in San Diego," Briddie shares.
Briddies Floret on Design*Sponge
The wallpaper was a thrift store find, installed by Briddie when she bought the building.
Briddies Floret on Design*Sponge
"I needed to replace the siding because of terrible water damage. This was a disappointment because I liked how ram-shackled it was, but in the end I was happy with how beautiful and fresh the new siding looked, with a black wood stain. On the exterior, I purchased all vintage lighting as well."
Briddies Floret on Design*Sponge
"In the retail space, I used sconces I pillaged from my home, painted the walls 'Hale Navy' by Benjamin Moore and used salvaged pavers to give a timeless outdoor garden feel," Briddie explains.
Briddies Floret on Design*Sponge
A blooming tree rains purple petals onto the ground surrounding the property, as if it were meant to be for a florist.
Briddies Floret on Design*Sponge
A peek into the floral design area and the hand painted sign, "Flowers + Gifts."

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  • I’m a little confused. In the article, she mentions keeping overhead down by having an online only shop, but here we are touring her brick and mortar shop/studio.

    Nontheless, I love the space. I think I would hate that wallpaper if it were in a home, but it is so appropriate in this space. The flowers are gorgeous and the black siding, like the wallpaper, is such a perfectly moody backdrop for the romantic bouquets. Love it!