A Day In The Life

A Day In The Life: Joy Cho of Oh Joy!

by Grace Bonney

Over the past (almost) twelve years of working online, the world of blogging has changed and grown exponentially. But since the early days of blogging in the early 2000s, there have been a small handful of people working online that I’ve known, trusted and admired for their creativity, originality and perseverance. Joy Cho is one of those people and I’ve so enjoyed watching her life change and grow as she got married, had her two wonderful little girls and turned her blog into a thriving design business. This week she launched her latest collection with Target and it made me curious what a day in her current life is like. Both of our lives have changed significantly since our early days of blogging and it’s so fun to see how she she spends her days now. From spending time with her little ones to designing new collections and working on posts for her blog, Joy is always on the go and I’m so happy she had time to share a little peek inside her day with us today. xo, grace

Photographs by Tessa Neustadt and Casey Brodley

“Sometimes Ruby beats me to my alarm - always a better way to wake up! Today is extra sweet since I’ll be celebrating the launch of Oh Joy! for Target with some of my closest friends. I make the kids breakfast, get dressed, kiss Coco goodbye and then take Ruby to pre-school before heading to the office.”
“After a stop at the office and some final touches with the Oh Joy team, I made it to the Lombardi House! The space looks absolutely stunning and I am proud of the nursery and home décor pieces we created with Target, and excited for my friends to have a first look.”
“Previewing the collection with my closest friends was such a treat – plus, it was a great excuse to catch up with friends and colleagues in the area whose work I also respect and admire. And here you can get a sneak peek at some of the Oh Joy! for Target pieces we styled with the help of Caravents in an office setting. I love the bright, white walls – the perfect backdrop for the collection to pop."
”Here’s a close up of one of my favorite vignettes from today. I love these brass party animals for instant whimsy and the versatility of the throw pillow – they can go in the nursery or the living room.”
“After the event ends, I head back to the office with my team. This studio is where we play, design and shoot daily. The space is exactly what you would expect – bright, cheery with plenty of fun props, fabrics and materials for creating everything that pops into my head.”
“The Oh Joy blog is the perfect place to share my favorite things – design, fashion, food and fun moments from everyday life. I love sharing ways that others can make life a little more whimsical and how those things can be done simply and quickly.”
“I head out for the day to pick up Ruby from school, grab Coco at home and then the girls and I squeeze in a quick trip to the park before dinner while we wait for my husband to get home from work. Getting to end the day outside and with my daughters is such a treat. Gotta love that LA sunshine!”
“I’m ending this special day tucking in my two girls in their room. Ruby and Coco inspire me to create every day, to be a role model for them and remind me that you can create a job that you truly love. After they go to bed, I usually spend a couple hours doing some of the work I didn’t get to earlier in the day. Then I wind down with some hang time with my husband and some bad TV and then off to dreamland. Now, time for some zzz’s.

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  • joy and i both hail from philly and it was an article in The Philadelphia Inquirer (many many years ago) that featured a story on “oh joy” which introduced me to this thing called a blog. from oh joy’s favorite list, i found designsponge, sfgirlbythebay and cupofjo. my weekday mornings don’t start until i check in with my favorites. thank you all for the lovely things you share with your followers.

  • Yes! Very interested in the lovely duvet! Please tell us where can we purchase this this ombré type duvet?