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After The Jump: Growing Your Business With Purpose with Baked Bakery

by Grace Bonney

Matt Lewis & Renato Poliafito
This week’s radio show marks the 79th episode of After the Jump. All season long I’ve been speaking with designers, artists, writers and business owners who’ve shared their advice on several topics including risk-taking, productivity, inspiration, branding and running an ethical business. We’ve been able to dive into so many great topics that celebrate and examine the HERE AND NOW, but I want to take a step forward and focus on the future. Today’s episode is all about GROWTH – namely, how do you grow a business and stay true to the original soul of your idea and how do stay relevant in today’s online world without getting overwhelmed? I was joined on-air by two people who know a lot about growing a business and turning it into a great, nationwide success: Matt Lewis and Renato Poliafito, co-founders of Baked Bakery. From being one of Oprah’s “O List” favorites to writing best-selling cookbooks and launching beautiful lines of cookware and baking mixes, Matt and Renato have learned what it means to expand a brand while still staying true to the core of what you stand for. Thank you so much to Renato and Matt for joining me today – and stay tuned for their new Tribeca shop to open this fall! xo, grace

Today’s show will cover:

  • Business Plans
  • Growing Pains (and how to learn from them)
  • Goal Setting
  • The importance of taking RISKS
  • Maintaining quality control while expanding
  • Asking for what you really want
  • Advice for new business owners


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