Soapbox: Flat-Pack Furniture Made (Super) Easy

by Maxwell Tielman


Flat-packed furniture seems to be all the rage these days, what with its ability to cut shipping bulk and final prices. Still, as somebody who has spent countless hours flipping through indecipherable instruction manuals, frantically trying to locate screws, and attempting to make do with a wonky hex key, I’m often perplexed as to why there isn’t a better way to do all of this. Well—now it seems that there is! Soapbox, an Asbury Park-based furniture company has sought to solve the whole assemble-it-yourself conundrum with style, conscientiousness, and a construction method that’s as easy as pie. Founded last year by Rob Feinstein, the design director for a small New Jersey architecture firm, Soapbox features a line of home furnishings, all assembled from basic planks of wood and colored metal fittings. Entirely customizable in terms of wood type, size, and color, the pieces require no tools or construction skills—just snap the metal fittings into place and you’ve got yourself a stunning, absolutely modern piece of furniture. Their website states,

Growing up in a mega-store, over-packaged, disposable world instilled an appreciation for simple, honest design.  We challenged ourselves to create something that didn’t need tools, a foreign language dictionary, three friends or an engineering degree to put together.  We wanted to create something that we would want to live with.  Something that wouldn’t require a million dollar bank account to buy or end up in a landfill 6 months later.

Made entirely in the United States, each piece is a testament to the beauty of simplicity—both in terms of form and material. Although their construction is remarkably simple, Soapbox’s tables, shelves, and  credenzas can be mixed and matched in what seems to be an infinite number of ways. Check out more photos of these fantastic flat-packed beauties after the jump! —Max


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