amy azzarito

photo lettering from house industries

by Amy Azzarito

Grace is flying home today after a quick trip to Alabama. She’ll be back tomorrow. Since I’m holding down the home fort, I thought I’d share this site that I’ve been obsessing about. I could lose myself for hours in this one. House Industries has just launched photo lettering, which basically allows you to purchase headlines from their online interface. The company’s roots are in New York City advertising from 1936 to 1997, in the days before faxes, scanners and email. (They have a cute history section on their site. Seriously, I’m going to call any photo of dudes at machinist stations cute.) I love their ideas for photo lettering usage —  from huge letters on wood and totes to T-shirts and tape. Did someone say tape? Seriously, it was the tape that sold me. So fun. — Amy A.

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