interactive display window

by Grace Bonney

I’ve always been intrigued by the idea of window displays so I was excited to see this project from Marcus Wallander at Hyper Island in Stockholm. They created this interactive window display for a street-wear clothing brand called WeSC. The idea was to have the brand and clothing interact with people as they walk past. All I can say is man I wish I could have walked by these displays. They reverse when you walk in reverse. One word: awesome. Click here for more information on the project. xo, grace

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  • Wow, very cool! I’ve never seen anything like it before. I’d probably have a hard time leaving the spot, ha!

  • I’m so excited to finally see Interactive Design on DesignSponge!!
    The world of
    There’s tons of similar interactive work being produced at Parsons Design&Technology and NYU’s ITP programs. In the spring of each year you can attend the MFA shows of both and interact with projects like the one above! It would be great to see more interactive design projects on DesignSponge, in particular, the work of local NYC new media artists / design students.

  • That is rad! Black and red plaid guy looks like he is having troubles when he is inactive. Would be really confusing from the other side of the street. Affective and eye catching regardless. Thanks for sharing!

  • Interesting work. There is illusion at play here that makes me call it responsive rather than interactive. I’m curious how engagement was measured and what the measures for success were and finally how did it ultimately translate in sales or just brand awareness…