part of the fun of hosting art shows in the shoppe gallery is working with artists to make promotional postcards. over the last couple of years we’ve collected a wide variety of beautiful cards (both from our gallery and others in the city), but we’ve never quite known what to do with the inevitable extras. from our previous posts, you might have guessed that we’re big fans of note-taking and list-making, and it just so happens that these promo cards are perfect for creating mini-journals. fill them with ideas, notes, and lists, or give them away to all your friends.
derek & lauren
ps: if you’re looking for good materials for this project (and happen to be in san francisco) swing by the shoppe and pick up a few cards for our upcoming show “little pink houses” featuring new work by the magnificent lisa congdon and mati mcdonough, opening friday july 10th.
CLICK HERE for the full project instructions after the jump!
here’s what you’ll need:
a 4” x 6” postcard
2 pieces of 8.5” x 11” paper
x-acto blade, ruler and cutting mat
1. cut 1” off the long side of your paper, making it 7.5” x 11”. repeat with the other sheet.
2. fold each piece of paper into quarters and cut along the fold lines.
3. stack the pages (2 pieces of paper will yield 8 pages- add or subtract as desired) and fold in half. use your bone folder (the edge of your fingernail or the back of a spoon will work just as well) to create a nice, clean fold. fold your postcard in half and smooth down the crease with your bone folder as well.
4. center your stack of pages on the back of the postcard, lining up the creases. flip over and secure with two staples along the fold line.