Bethan and Joe are a brother and sister team from England on a mission is to prove that design, quality and ethics can go hand in hand. Together, they run Decorator’s Notebook, an online shop offering home accessories sourced from fair-trade groups, artisan co-operatives and social enterprises from around the world. Decorator’s Notebook is a win-win: It gives their customers access to unique global accessories and provides income to talented artisans in developing countries.
Before their launch, Bethan worked as a design journalist for various magazines in the UK and started a blog as a way to collect her interior design inspiration and share independent makers. Joe was working in e-commerce, and as the blog grew, they decided to pursue it further and join forces. Though they’ve weathered some bumps along the way, including the hurdle of how to work together successfully as siblings, they’ve learned a ton about how to create a successful start-up. Today, Bethan is opening up about their business and sharing some important and poignant nuggets of wisdom gathered along the way. –Sabrina