Kate Arends, designer and founder behind lifestyle blog, Wit & Delight, signed a lease to a 2,000-square-foot office and studio in Minneapolis, MN a little over a year ago. The goal was to create a place for the Wit & Delight team of two to shoot and work on content. They transformed the space with the W&D aesthetic and got to work. On an incredibly busy day of photo shoots, client meetings and a creative brief all happening at once in the studio, Kate stepped out to get some air and saw that the space next door was yet to be leased. She called the landlord and within four hours, the studio grew to 6,000 square feet. Wit & Delight’s space became Studio 125. Along with Wit & Delight’s office, Studio 125 is home to Bridget Borden Events, 2nd Truth Photography and the creative freelancers that rent the space for shoots or events. “To be honest, it wasn’t our intention to make the studio this big. But after growing the Wit & Delight team — and often opening the space to photo shoots and freelancers — taking on more square footage and designing this massive space felt less like a scary undertaking and more like a big, risky, yet right, next step,” Kate says.
Studio 125 is located in the historic Frisk building in northeast Minneapolis. When building out the space, even before Wit & Delight expanded into Studio 125, Kate was conscious to keep the studio versatile in design and fitting with the building. “The building is home to many creatives, and it felt like the perfect place for us to build a business based on giving people the opportunity to explore a creative venture,” Kate shares. “We didn’t want to cover up the parts of the space that were unique to the building. Our HVAC equipment is exposed and some pipes rest on the brick walls. The concrete is a slightly different color throughout the space, so we added a nice gloss to the flooring and left it as-is.” A full kitchen, a kitchenette, two conference rooms, office space, a few lounge areas, a prop room and multiple photography bays occupy the large space. Each area is distinct and gorgeous with rich, earthy tones complemented by pastel accents and a mix of metallic fixtures. Kate, Bridget and the whole team at Studio 125 have created an incredible hub for creatives in Minneapolis. The story behind Studio 125 is just as beautiful as the stunning design. —Lauren
Photography by 2nd Truth Photography
Image above: Part of the original space, the Blue Room features color-blocked white and light blue walls and a large grey sectional. This lounge area is a favorite of the established teams (and their pups) at Studio 125 as well as the freelancers that work out of the space.