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Welcome New Customers With A Great First Impression

by Caitlin Kelch

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With a new year upon us, making the most of the coming months is top of mind. For us here at Design*Sponge, we’re investing more time in pie-in-the-sky projects and creating more meaningful relationships with our readers and those companies, large and small, that share the values we hold dear. With that in mind, we’re sharing a few tips on how to welcome customers (and those who may become customers). Aligning yourself and your business with people who need your expertise is what we all strive for. Make sure you express who you are and how you can help from that very first moment of contact!

Tip #1: Be bold and create a logo, card or other paper collateral that represents who you are, what you do and most importantly, what you and your business are all about. The end result doesn’t have to be bold, and a simple approach like choosing impactful typography to spell your brand in a foil or letterpress card can speak volumes. Here are some lovely examples from Carda & Co for inspiration.

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Tip #2: Invest in high-quality, bespoke business cards and stationery. Any beautifully designed, heavyweight object that people can touch and feel creates a special place in their senses and brain just for you. They’ll remember you before that bookmarked page on the Internet which happens to offer the same product or service.

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Click through for the most important tip of all and get ready to have a great (and prosperous) new year! –Caitlin

This post is brought to you in collaboration with Carda & Co., offering premium business cards and accessories to make a great first impression. Shop their collections here and follow them on Instagram here.

Tip #3: Stay in touch. Handwrite notes (a lot of them). Developing relationships is often as easy as simply staying in touch the old fashioned way. Sending repeated emails into an already full inbox is annoying. Taking the time to craft an interesting and genuine letter is a gift. Think of an instance in your business when you helped an existing customer reach their goal. Share that with a new or potential customer and let them know you thought of them and wanted to share this helpful example with them. Your thoughtfulness will go a long way, especially if it’s presented on a beautiful piece of stationery that reflects your pride and investment in your own business.

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Carda & Co. does a wonderful job helping businesses look their best. Visit the business section of their site and let them help you create a great first impression!

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Comments

  • Happy New Year to Design Sponge.
    Just wanted to share the experience of my husband and I in the area of retaining clients.
    My husband and I started an IT company 20 years ago. It was run from our home office for 11 years and it was just the two of us working in the business. Fast forward to today, we operate from our own business premises and employ 7 individuals. Clientele are growing and we will be hiring two individuals soon to deal with the workload increase. In November of 2016 we had our business audited by a professional firm to give us feedback on our management style and advise us on things that we do well and things that we don’t do well. And the positive feedback that came back consolidated my husband’s and my view on our methodology for dealing with staff and clientele. Our approach to our business is to deal with staff and clients with respect, decency, honesty and integrity. Company profit is not our number one goal, but performing work of the highest quality and not charging an over – inflated price for our services is. We treat our clients in the way that we as individuals like to be treated in our everyday interactions with others – decently, respectfully, honestly and with integrity. Don’t misunderstand me, we are in the business of earning a living for ourselves and our staff. But in business, there is a decent, honest way to achieve success and a greedy, dishonest way as well. We have never used advertising in any form to attract clientele, and to this day we do not. Our clients have been referred to us by other clients who are extremely happy with the work we do (and that list keeps growing). Your reputation as a business that operates with decency, honesty and integrity and delivers high quality results is the crucial factor for continued growth and success.

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