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Interiorssneak peeks

A Brooklyn, NY Apartment Layered with Texture and Color

by Lauren Chorpening Day

Having extra space in New York is hard to come by for a reasonable price. Elizabeth Scherle, co-founder and president of Influenster, outgrew her previous Greenwich Village apartment of seven years and started looking for a place that could keep her close to Manhattan — but would add some extra amenities like a dishwasher, laundry room, terrace and a spare room. She found her current place in Williamsburg, Brooklyn almost two years ago and immediately started to make it feel like her own.

Elizabeth enlisted the help of designer Luca Shapiro to bring color, texture and global inspiration to her empty space. “While I had a vision of what I wanted, I just didn’t have the time to bring that vision to life. It was super helpful to have a designer to execute the plan and help with the layout process. When I first moved in I attempted to do it myself with a program online, but even so, I found it time-consuming and was still unsure of my ability to maximize the space to its fullest potential,” Elizabeth explains. “With my last apartment, I didn’t put as much planning into it (and it showed!), so this time I wanted to be certain I did everything in my power to ensure the apartment would feel even bigger than what it is (by NYC standards, of course).” Luca and Elizabeth worked together to source vintage and one-of-a-kind pieces for each room of the home.

Elizabeth’s spare room was easy to find a purpose for. Before Elizabeth moved from Iowa to New York several years ago, she was very active as a studio artist but the lack of space from her first apartment didn’t allow her to have a designated creative space. Luca and Elizabeth agreed that a bold, colorful wall treatment would increase Elizabeth’s creativity and desire to draw and paint in her downtime. “The wall covering in the art room is actually removable triangular decals. We handpicked the colors and placement. Elizabeth wanted something whimsical and colorful,” Luca shares.

Elizabeth’s apartment finally feels like her, which makes New York feel more like home than ever before. “After 10+ years of living all over NYC in an array of neighborhoods and living conditions (some good, some pretty bad in the early years), I am thankful that I am able to build a life where I have the resources to invest in a nice home that really reflects my personality, in a neighborhood that I truly love,” Elizabeth says. “I get to live close to my sister in South Williamsburg, right next door to Manhattan, in an apartment that really feels like home. When I look around, I feel proud because it reminds me of how far I’ve come.” –Lauren

 Photography by Luca Shapiro

A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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The open floor plan of the apartment made it necessary to tie the kitchen into the design of the living room and dining room. Copper pendants and a colorful runner create cohesion with the rest of the living space.
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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"A challenge in the main room was to create designated spaces that function on their own but complement each other. To bring the loveseat’s bright color palette into the dining area, we picked a rug with bands of pink, orange, blue, and green. We also continued the use of mixed materials with the marble-topped tulip table, vintage metal chairs and a brass table lamp," shares Elizabeth's designer Luca Shapiro.
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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This is the first apartment Elizabeth has had since moving to New York with space for a dining area. Elizabeth wanted to make sure the space was utilized and designed to host well.
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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Luca designed a window garden for Elizabeth's living area to add freshness, texture and beauty to a large modern window overlooking her neighborhood.
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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"The kilim couch is also a really special, statement piece – Luca and I hand-picked two Turkish rugs and combined them in a custom pattern to create a one-of-a-kind couch that fits perfectly in the space," Elizabeth explains. "I really love the custom Turkish kilim couch and space created around it - the two candleholders are from Brooklyn Flea and used to be in an old theater, and then the art above, an aerial shot of Tehran, Iran, called 'Augmented Topography,' was a gift from talented artist friend, Kamran Samimi."
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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Elizabeth's love for travel, texture and color is seen in every inch of her home. The care she and her interior designer took choosing the right pieces has brought life and personality to this space.
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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The art room has come alive with the custom wall treatment and airy layout Luca created. This is the space where Elizabeth can turn off the stresses of running a successful company and produce artwork just for her.
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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This industrial metal shelving unit perfectly stores all of Elizabeth's art supplies. It keeps them within reach without having them on display.
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"In the bedroom, we wanted to inject some glamour. We took our inspiration from the Hollywood Regency era, reflected in the flocked fan pattern wallpaper, brass accents, and vintage Rita Hayworth movie marquee poster," Luca shares. "A rattan headboard and kilim accent pillow give the room some natural texture. To maximize space, the side table serves double-duty as a makeup vanity."
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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"I wanted to create distinct personalities in each room. I think of wallpaper as works of art, so I started with the wallpaper to lay the foundation for each room and then built on from there, adding statement items and accessories that bring cohesiveness to the apartment as a whole," Elizabeth says.
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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"What I love most about my home is my art room." -Elizabeth Scherle
A Brooklyn, NY Apartment Layered with Texture and Color | Design*Sponge
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Elizabeth on the street outside her Williamsburg, Brooklyn apartment. Photo by Alessandro Sisto.
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Elizabeth's floor plan.

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Comments

  • That cactus towel rack in the first image!! Is there a source for that? Such a lovely home.

  • Beautiful, personalized collaboration between client and designer to achieve imaginative and functional use of space.

  • I love the wood look on the walls. A window garden to boot, girl is definitely making the most of her space in NY. I love how the simple things in this space make such a big impact. Well done!

    • DCameron

      Do you mean the one above the bed? Can you tell us how you’re sure? I just searched both of their names for images and can’t find an exact replica and this looks pretty similar to both of the…

      Grace

      • As a fan of both, I guess I just recognized the different shapes of their features. Rita has bigger, more dramatic eyes. Still looking for a photo this might have been based on, but it looks like Ginger around 1940.

        • The painting over the bed is my favorite part of the tour! Really wish I had stumbled across that one myself. I think it’s of Rita Hayworth, right? She was the red head and Ginger Rogers was blonde.

  • This is such a gorgeous apartment with what appear to be lovely leafy views. However, I don’t know if it’s just me but I find kilim fabric rather scratchy. Love, love, love the look of it but not the feel of it. I don’t think I would be able to sit on that gorgeous couch. Or is there some way of treating it that I don’t know about to make it feel softer?

  • I love the bedroom! Dreamy wallpaper and that poster is so great. I also really like the mix of colors in the living room and textures in the living room. The faux wood wallpaper is fabulous