When Marla Ebell was younger, she used to help her grandparents harvest and sell organic vegetables from their farm. She’d wrap the precious goods in paper and string before market days, all the while dreaming of one day owning her own general store. If she had her way, she’d become the purveyor of “morally-beautiful products.” Those hopes and wishes never wavered, and today they’ve become the backbone of Hold General Store, the result of all of Marla’s dreaming and scheming.
The store in Victoria, Canada carries a range of diverse products simple in their design and look. They aren’t flashy with in-your-face colors and patterns. Instead they are streamlined and pretty, perfect for seamlessly fitting into anyone’s home. Peppered amongst brooms and bowls are nods to Marla’s time on the vegetable farm: greenery that tastes as fresh as it looks. All in all, Marla says Hold General Store is a one-stop shop for building a life beautiful in its singularity. “Its about treasuring simplicity, noticing the small things, filling your home with tools you cherish and allow[ing] their stories to integrate into your everyday,” she tells us.
Each product Marla carries has clearly been carefully chosen. That being said, her wares couldn’t be displayed on any old, store-bought furniture. Instead, these items reside on tables and benches made of wood salvaged from British Columbia’s coastline. Even better, Marla’s family and friends helped her make the pieces, each one adding warmth to a space already full of such thoughtfulness and care. Click through to hear more from Marla and to take a closer look around the space. Enjoy! —Garrett