In the age of Etsy, Squarespace and others, more people than ever have been able to open up their own digital storefronts and thrive in the online marketplace. What’s great about these options is that they eliminate all of the costs associated with running a brick-and-mortar shop. Without a storefront or back room to hold any inventory, though, what’s a modern-day, e-shopowner to do when there’s a little overflow? If you’re Erin Sparks of Nashville, TN’s Vintage Sparkle, you decorate your own home with it.
Every inch of the 1,300-square-foot house she shares with her husband Zak is given a little pep with goods from the shop. A collection of vintage rocking horses here, rattan chairs and handcrafted goods there. From the icy blue-colored entryway all the way to the couple’s bohemian bedroom, layers of patterned and colored decorations rule. All these pretty furnishings don’t stick around long, though. Erin’s loyal customers keep the space in a constant flux, and it never looks the same way on Monday as it does on Friday. “Clients are buying pieces off the walls and shelves all the time, and I love that,” Erin tells us. “This home is, in a sense, my canvas.” With that in mind, take a peek inside this home as it is now — clearly its look won’t last long. Enjoy! —Garrett