Grace and I met up in Philly two weekends ago for some much needed face time and to check out this year’s Sweet Paul Makerie event at the amazing Urbn campus, the headquarters for Urban Outfitters, Anthropologie and other sister brands under the Urbn umbrellas. At dinner on the evening before the big event, we were talking about business cards and the fact that, well, we don’t really have them. In today’s hyper-tech environment, we tend to make new acquaintances and build relationships online. Sometimes it’s years before we meet an old friend face to face.
In everyday life, however, I’m always running into someone I’d like to stay connected to for personal and professional reasons, but I’ve always been hesitant to whip out the standard business card because it just doesn’t feel right. Instead of sharing something genuine, I feel like the exchange of businesses cards can turn a budding relationship into a networking encounter or a stale ritual. Right around that time, Moo reached out to share with us some new designs and embellishment options for their business cards. Think Gold Foil and Spot Gloss accents! My fear of the dreaded card exchange all but disappeared.
I did a little research on the history of the calling card because, even though I knew they were popular during the uptight Victorian peroid, the name calling card seems closer to what I wanted to accomplish when handing over a card with my contact information. (See some gorgeous examples of calling cards from the 1800s in the slide show above.) While I didn’t want to drop my calling card off with the butler, I did want it to be a thoughtful exchange and to express something about myself and my company, beyond simply my name and email address.
More than that, I thought it would be awesome to be able to make a gut call on what mood I was in when I met the card receiver, or to have a choice of cards that reflected the mood of our encounter. Was it a punchy-pink serif moment, or did it have more of a deep cobalt, sans serif vibe?
I also knew I wanted my card to be a tactile experience, to hold weight in the hand and mind of the receiver, so I opted to try Moo’s new Luxe line expertly printed on extra-thick stock. How thick is extra-thick? In my world, let’s just say that my new stack of 50 calling/business cards are as high as three Oreo cookies. In the paper world, we’re talking four layers of Mohawk Superfine paper that form a 600 gsm (grams per meter) card. Another perk of such weighty stock is you can add a color accent to the seam edge, if you’re so inclined. After some keen testing and observation handing out my new cards, I found that the card lingered in peoples’ hands and they tended to rub the card, soaking up the surface texture, weight and deep color.
Bingo! This is exactly the result I wanted. No more glazed-over stares into a cell phone as my contact info disappeared into the glow of the digital ether.
For those who want to make a more glitzy impression, check out the lovely options with the Gold Foil and Spot Gloss accents. I loved both of these options, but thought the weight of the Luxe stock really represented our almost 12-year history here at Design*Sponge. My new cards have a chic sturdiness and a memorable bespoke quality that pairs well with our brand, identity and mission.
Whether you’re looking to make connections or simply do some unforgettable outreach to your existing customer base, Moo has a product that will fulfill your needs and then some. See their collections here.
Thanks so much to Moo for collaborating on this post and for creating my ideal card for multiple purposes! While this is a sponsored post, we are always thrilled when a product delivers and the company behind it shares our passion for affordable design. Thanks for supporting brands like Moo who help us bring you original content daily. Visit Moo to see all of their products, including notecards, postcards and my personal favorite I’ll be ordering soon, sticker books!