Alexandra Bennett, Jocelin Johnson and Judith Kostroski have given new life to an old trade. Their modern quilt company, Louise Gray, honors the traditional craft while adding fresh perspective, color and design to their home goods. Alexandra’s love for quilting came from a long, familial heritage of traditional quilting. Her background in sales gave her the desire to create quilts for a new era. Jocelin’s graphic design aesthetic and creative direction set the brand in motion. After the launch of Louise Gray, Judith joined the team to promote and market the company. With this growth, the team needed a space in which they could dream and run their business well.
Their Minneapolis, MN studio is where the trio designs and markets their quilts. The small yet practical rental has given them all that they need to grow their cozy company. “Our studio is located in the heart of the Uptown neighborhood in Minneapolis. The innovative energy of the area was enough to capture our attention, but the logistics were what truly won us over. We are just steps away from our local FedEx, around the corner from our favorite local lunch spot, and a couple blocks from the lakes and trail system. It encourages us to achieve of the work/life balance we all aspire to have,” Alexandra says. The ideal location is matched with a fresh and minimal interior aesthetic. They are surrounded by creativity in their studio.
The women of Louise Gray have all added to the culture of their company and their studio. The tidy, clean lines in the studio reflect the style and design of their quilts. “Each of us come from varying backgrounds and that absolutely resonates in our space. The common thread among us (aside from our love of quilts, of course!) is a type-A personality, which lends itself nicely to an organized space…and who doesn’t enjoy working in that?! Since our pieces live within the home goods arena, it was important for us to curate what felt conducive to a home. We wanted to create an inspiring space that was a reflection of our quilt designs…a delicate balance of both shape and color,” Alexandra says. “We are constantly striving to make the space feel more cohesive and a true representation of the brand.” The resulting Louise Gray studio — in its intentional and minimal style — is a perfect fit for a company that is bringing a new eye to an old pastime. –Lauren
Photography by 2nd Truth Photography