Finding Peace & Quiet in California’s Noe Valley

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Designer and founder of Neon Gold Interiors Samira Gagné Ludwin and her software-CEO husband, Adam, first met at a conference in Arizona when they were teenagers. Intent on catching her eye, Adam did a little magic trick. Lo and behold, Samira was charmed and the two became fast friends. It wasn’t until they reconnected 10 years later, however, that the two realized they were meant for each other. Since then, they have gotten married, moved in together, and their jobs and ambitions have taken them far and wide. Their latest stop is San Francisco’s Noe Valley, where they call this 1,200-square-foot rental “home.”

I recently vacationed in San Francisco and instantly fell in love with the city’s eclectic shops, people and sunny weather. For Samira and Adam, the serenity and sense of calm that permeates throughout the coastal city couldn’t be ignored. Their LA studio was simply too loud and wasn’t creating the sense of zen that the pair longed for after a tiring day. While they now have this relaxing spot all to themselves, the process of snagging it didn’t exactly embody tranquility. While Samira was away on business overseas, Adam had to scour Craigslist looking for listings, keeping in mind Samira’s one request: a bedroom with a door! No more studios for this couple. To ensure his family would be able to rent the apartment, Adam showed up to this listing’s first showing with all necessary paperwork already filled out and beat 12 other renters to the punch. That’s San Francisco real estate for you!

Once they got the keys, the 100-year-old building got an unintentional, rosy paint job. There was a bit of a mix-up between swatches and installation, but the shade actually pleased Adam and Samira so much, they ended up keeping it. A few furniture upgrades — courtesy of Samira’s growing chair collection — also decorate each room. (She owns 17 at the moment and doesn’t see any sign of slowing down.) Overall, the two took a nod from nature when designing their calming oasis, mixing organic colors and elements with geometric shapes. Since this is the couple’s first home together, the prospect of building a space from scratch truly motivated the team to make their home especially “them.” A year after moving in, the Samira and Adam are loving their home – where they comfortably relax, entertain, and (occasionally) get some work done. Enjoy! —Garrett

Photography by Ashley Batz

  1. Love that blue tufted headboard and african quilt! Also, loving how you guys are sharing the layout now.

  2. Beatrice says:

    Never too many chairs.

  3. I love the bedroom and the dining room. I especially love the accent pillows on the bed!

  4. phillylass says:

    Lovely space. What is the source of the credenza in the bedroom?

    1. Samira says:

      Thank you Phillylass! The credenza in the bedroom is from Ikea :)

  5. beautiful. always on the hunt for the perfect pink. did I miss the mention of what that lovely blush wall color is?

    1. Samira says:

      Hi Charlotte, the paint color is Antique White PM-22 by Benjamin Moore :)

  6. Marcelo Gama says:

    The floor plan is really quite original!! My favorite hier is the coffee table… so wonderfull!! Love it!!

  7. Roya says:

    Woo Samira! Your place looks amazing!


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