The Indian design scene is looking better than ever — in my opinion, this is because India is finally embracing its own unique position within the industry and creative worth.
There was a time when the Indian design industry — fashion and product — would try to mimic the West, shying away from an Indian aesthetic with the view that West was best. It has been a long time coming, but I am absolutely reveling in the trend of Indian designers celebrating the nuances of their homeland.
This playful feature looks at designers using India-centric narratives in contemporary design and the specific vernacular of their regions; for once, design made in India for Indians. Scarves printed with various amusing neighborhood characters on their morning walks in Calcutta, embroidered cushions detailing the chaotic tapestry of rush hour, and product details that update traditional Indian design like the ubiquitous woven “Muddah” stool. —Rohini