40 Valentine’s Day Cards to Send to Loved Ones

by Grace Bonney

Over the years, I’ve heard from just about everyone and anyone with a computer that they have mixed feelings about Valentine’s Day. But whether you’re in love with love and can’t wait to start making DIY valentines, or would rather explain the evils of the “Romantic Industrial Complex,” it’s hard to escape the endless parade of cards, gifts and candy every February 14th. I’ve always been a fan of having a special day to tell the people you admire and care about (friends, colleagues, mentors, family) how much they mean to you, but I understand that it can be a bit much with all of the ads and pressure we see in the media to find the perfect gift.

So this year, we’re going to share some low-key DIY ideas that are easy on your wallet and leave the focus on a special message or note of appreciation. But before we dive into those, I wanted to share my favorite part of Valentine’s Day — the celebration of a handwritten note. If you’d prefer to DIY it all, we have some ideas for you here, but if you’d like to pick up a card to fill out instead, here are 40 of my favorites (and a few non-cards) from the wide world of independent designers. xo, grace

*Most of these designers sell their work at indie shops across the country, so if shipping costs for cards feel too high, be sure to check their sites for stores near you.


Clockwise from top left: Love Sick Card $4.50, I Dig You Card $6, Heart in Hand Card $5, Lookin' Good Shades $4.50, Mon Amor Matches $6.
Kisses, clockwise from top left: Bisous Card $5, Hot Lips Card $5, Hey Lover Card $2.50, Love Is All Card $4
Clockwise from top left: Thelma and Louise Card $5, Two Hearts Card $5, Double Hearts Card $4, Bear Hugs $5, Neon Heart Card $5.50
Clockwise from top left: Heart of Hands Card $5, Foil Gold Hearts $5, Pizza Time Card $4.50, Love Loom $4.50, Be Mine Heart (center) $6
Clockwise from top left: Cat Love Card $5, Forever-ever Card $5, Emily McDowell Friend Card $4.50, Mood Ring Card $5
I love this sweet, simple and minimalist-chic e.e. cummings card. $6.95

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