apps, tech + online

10 Inspiring Indian Instagram Feeds

by Rohini Wahi

Being raised in a different country than where you currently reside means you are often prone to pangs of homesickness for the things you left behind. I grew up in the heart of India’s major cities in the 80s, then moved to England at the age of seven — and Instagram has been the cure for my nostalgia. Through the lens of creative and thoughtful designers, bloggers and illustrators, I have been able to taste my favorite meals, revisit old haunts, discover new ones and even make new friends in my home cities. Found by opening up an exotic, new window simply by using a hashtag, here are my 10 Inspiring Indian Instagram feeds.  –Rohini

Above image of the charming Pali Village Cafe in Bandra from ChuzaiLiving

Krsna Mehta

The design director of India Circus, one of the country’s fastest growing e-commerce housewares sites, Krsna Mehta’s feed is a blast of fantastical Indian interiors, kitsch pattern inspiration and my personal favorite reason to follow — a glimpse into glittering industry events in Mumbai.


Border and Fall

Border and Fall is an achingly chic showcase for photographers, stylists, makeup artists and designers in India. Their evocative feed always slows down my speedy scrolling with intelligently annotated inspiration of everything from nomadic aesthetics, vintage fashion imagery, modern craftwork and Indian couture with their “street style” imagery of rural fashion — regularly making my jaw drop to the floor. This image is of traditional Angrakhas (a frock-style garment) worn by camel sellers in Rajasthan — what a dashing pair!



NorblackNorWhite is the eclectic fashion label of Bombay-based, Toronto-raised duo Mriga Kapadiya and Amrit Kumar. Exposed to a mix of cultures, their aesthetic influences range from Queen Latifah to Rekha, from reggae to Asha Puthli. Their Instagram feed is just as joyful and diverse.


Studio Haus

Pune-based architects Studio Haus pepper my feed with their discerning eye for unusual materials used in their work, and beauty found in unexpected places, like in the pattern of an old Idli steamer!


Shweta Malhotra

I am completely smitten with Delhi graphic designer Shweta Malhotra’s bold and minimal interpretation of the work of Indian fashion designers and fun projects inspired by the city. Spots, stripes, pom poms and confetti patterns adorn nostalgic objects and traditional silhouettes — what more could we ask for? She was also part of an amazing Kickstarter Campaign (target now met) to decorate Mumbai’s taxis with the work of emerging graphic artists.


Chuzai Living

It’s so enriching to view one of my favorite cities through the eyes of a visitor. Japanese expat blogger Kaho lives in Mumbai with her young family and shares her simple and contemporary perspective of the city and its restaurants, cafes and design haunts. I love Kaho’s eye for picking out the subtle color palettes — fresh whites, pastels and organic materials that aren’t normally associated with India.


Bombay Electric

Cutting-edge fashion concept store Bombay Electric’s stream feels like an LSD-induced trip through their stores’ ever-evolving collections. For me, it’s a great resource for discovering the most happening names in fashion, illustration and design.



Travel, design and lifestyle blogger and girl-about-town, Sheena was actually the very first person I followed from India, and her reportage style blew me away (she wrote the Design*Sponge Mumbai Guide earlier this year). Based in Pune but always off on some crazy-inspiring assignment around remote parts of India, her perspective is fresh, funny and always on the scene of any “scene” before it’s happened. Expect lots of pictures of mouthwatering local cuisine, colonial architecture, and stylish fun-times with creative pals that will make you want to be in her gang.


Serendipity Delhi

I’ve been reading the praises for Delhi-based lifestyle store Serendipity for years now and have yet to visit, but the brand’s beautifully styled Instagram makes me feel like an authority. Housed in a sprawling Haveli, the store spans seven rooms of sophisticated Indian furniture and accessories and also operates as a space for literary and arts events. With a tented rooftop cafe, oasis-like courtyard and plenty of poetic interior details, you’re going to want to while away the Insta air miles with this one.



Sarah and Maninder form the Delhi-based textiles duo Safomasi and brighten up my feed with their vividly illustrated collection of housewares inspired by their travels through India. I have loved following the two and seeing the results cross-cultural creativity brings (Sarah moved from London to Delhi and formed the studio with Melbourne-returned Maninder). Fun, behind-the-scenes studio happenings are coupled with captivating glimpses into the making of their color-popping, modern prints using traditional making methods.


Suggested For You


  • Rohini, thank you so much for including me in this list! I am so honored and thrilled! Being an expat, I share the sentiment. Instagram has been a wonderful tool for me to connect with the old and new world. India has been fascinating and inspiring!

  • … and of course credit to Manou of Wearabout (wearabout.wordpress.com/) for the lovely Instagram image.

  • Hi Rohini,
    Thanks so much for including us in this fantastic list, love instagram and the wonderful people you meet!
    Please come have lunch with us when you’re in Delhi next!

  • I went to India a few years ago for a month and I am in love with it. It is like a stunning sweet and cruel lover: when you are with her sometimes you hate her but most of the time it excites you. Also it grows on you when you leave. The nostalgia you were speaking about is a feeling I experience as well even if I have never lived in India.
    I published some photos on my blog too because I believe that Indian colours and designs are truly inspirational for decorators. I am planning to go back in 2017, this time with my son who I am sure would love it.
    This year I am going to work on my detachment to daily life. I work freelance so I could organize to spend three months in India working ; sometimes we are blocked by the fear of missing something out if we leave for a little while the place where we are based but actually we are missing out not being bolder.

  • Elena that is such a wonderful sentiment and so true – my husband who is English feels just the same. When you are in the thick of it you can feel overwhelmed [and frazzled] but when you return to a quieter world you realise your senses were actually brought alive.

    I agree – I am a freelancer too – my grandmother has a wonderful home in Calcutta where I long to spend long periods of time but there are plenty of excuses to hold me back… But life is so short…

    I hope your son has a wonderful time – how exciting for you both x

  • Thank you for this! I’ve lived in India for a year and a half and have struggled to find my way here artistically. The aesthetic can be so beautiful and yet so different from the clean, simple lines I often crave. I am looking forward to more from India’s design world on DS. Keep up the good work!

Leave a Reply

Design*Sponge reserves the right to restrict comments that do not contribute constructively to the conversation at hand, that comment on people's physical appearance, contain profanity, personal attacks, hate speech or seek to promote a personal or unrelated business. Our goal is to create a safe space where everyone (commenters, subjects of posts and moderators) feels comfortable to speak. Please treat others the way you would like to be treated and be willing to take responsibility for the impact your words may have on others. Disagreement, differences of opinion and heated discussion are welcome, but comments that do not seek to have a mature and constructive dialogue will not be published. We moderate all comments with great care and do not delete any lightly. Please note that our team (writers, moderators and guests) deserve the same right to speak and respond as you do, and your comments may be responded to or disagreed with. These guidelines help us maintain a safe space and work toward our goal of connecting with and learning from each other.