While wandering around the National Stationery Show, the bright and beautiful display created by Hartland Brooklyn stopped me in my tracks. I was greeted by creator Emily Johnson, who started Hartland Brooklyn in 2012. The name Hartland comes from the town in upstate NY where Emily grew up on a flower farm. Her childhood setting seems to have made its way into her designs, which often incorporate floral motifs. When I met Emily a couple of weeks ago, she was gearing up for a move back upstate with her husband, where they will be turning an old general store into their home and studio.
Hartland Brooklyn’s designs, which are printed on high-quality felted paper, are bright and happy with subtle elements of humor and heart. One of my favorite pieces in her new collection is a calendar of floral arrangements made in partnership with floral designer Ariel Dearie. In this collaboration, Ariel designed and photographed arrangements that Emily then illustrated. The end result, which incorporated a lot of neon colors and simple lines, would make a great addition to any floral-lover’s home. The following images show some of my favorite designs from the collection, including amazing tattoos depicting NYC street food. Yeah… get excited! X, Emma
Photography by Emma Tuccillo