In 2013, when I was in the process of moving to Minneapolis, I spent a lot of time researching the creative scene in the Twin Cities. Back then, I only knew of a handful of Minnesota design studios, one of them being MaeMae & Co. I had long admired MaeMae’s wedding stationery, with its artful illustrations and unique color combinations, and I knew that the founder and creative director, Megan Gonzalez, had also moved there from out of state. Soon after my move, I met Megan and she welcomed me (even after I spilled iced coffee all over her) into a thriving creative community that I am proud to be surrounded by today.
Megan describes herself as a city loving, pattern obsessed, hand-talking woman who collects paper ephemera and thinks inspiration collages count as decorating. For the past eight years, Megan has been serving brides and other creatives across the world, starting in her California college art studio. Not just another design talent, Megan is also a shrewd business woman who is not afraid to try new things, which ultimately contributes to the evolution of her brand. Over the years the business has grown, and while she still specializes in luxury wedding stationery and creative consulting, her company now offers styling services and creative instruction.
Mood boards are a MaeMae signature, as they are such an integral part of their creative process. As Megan says, “I believe in mixing and matching conflicting ideas and visuals to create a unique voice and vision for each project.” Like any graphic designer, concept and sketching play a huge role as well, and MaeMae uses mediums in and out of the computer. Finally, they bring the vision to life with with a mix of different printing techniques, from engraving and gold foil to letterpress and flat printing.
When it comes to styling, it’s key to have the right props and backdrops, and then pull from an ever-evolving “library of goodies,” as Megan calls it. Her formula for styling sounds a lot like a business philosophy: Equal parts planning, sourcing and the ability to be scrappy and just make things work. Check out all of the photos of MaeMae’s studio in the slideshow! –Shannon
Photography by Bethany Platter