As we get closer to the end of the year and the end of our radio season, I wanted to tackle one of the biggest issues in the creative community: the future of print publication. Starting in 2008, the lifestyle community saw the death of many of its most beloved publications: House & Garden, Gourmet, Domino, Blueprint, Readymade and many more. While a few have come back in less frequent forms, the industry still seems to be figuring out how to regain its foothold in a drastically changing advertising and reader world. In the meantime, a wide range of independent publications have grown and seem to be building sustainable models for print in a slightly more niche style. While there’s no way for any of us to predict the future or summarize what is clearly a complicated issue, I wanted to have a round table discussion with some of the print publications I love and trust. So yesterday I sat down with Paul Lowe and Paul Vitale of Sweet Paul Magazine, Michele Outland of Gather Journal and Janine Vangool of Uppercase Magazine (who joined us on the phone) to discuss the future of print, how to financially support it, what you need to make it work and the biggest hurdles to overcome.
Although I work online, I love print and believe it will continue to play an important role in the creative community. I think people like Paul, Janine and Michele are great examples of one way print can continue to thrive and I so appreciate their thoughts and input on the subject. I’d also love to hear YOUR thoughts. What do you think is the future of print in the lifestyle community? Do you buy magazines anymore? If so, what kind? I’m so curious to see what we can learn from each other and how best to keep supporting publications like theirs that provide high-quality inspiration and ideas in printed form. xo, grace