Design*Sponge 10th Anniversary

10 years ago today, I was working on the ground floor of my boss’ home office in Brooklyn about to hit “publish” on a blog that I had no idea anyone else would ever read. I picked a name, wrote about some of my favorite things (an Eames chair and vase by the Bouroullec brothers) and took my first, and only, selfie to set up my user account on Blogspot. People always say that if they knew what something would turn into before they started it, they would have done things differently. But I can honestly say that after a decade of running Design*Sponge, I wouldn’t change a thing. Every mistake I’ve made has led to a valuable lesson and every success has been a team effort that I’ve been honored to share with an incredible group of co-workers and friends. This site has given me some of the happiest and most challenging moments of my life. It’s introduced me to my best friends, endless inspiring collaborators and even led to me meeting my wife. This blog has allowed me to repair and nurture a sense of self-confidence and has taught me to discover my own voice and find ways to use it to empower the people around me in the community I love. I quite simply wouldn’t be who I am without this site and it is a complete and total joy to be able to celebrate it’s 10th birthday.

If Design*Sponge was a real baby (and not just the metaphorical baby I pour my heart and hard work into), she would be entering 5th grade and just starting to figure out who she is. And in some ways, I feel like this year we’re doing the same thing. As the landscape of the online community changes more and more quickly, we’re learning to ride each wave and find more momentum and motivation to use these changes to make us better and more efficient communicators. Whether we’re sharing photos on Instagram, writing personal essays on the blog or shooting videos to share with people halfway across the world, every single piece of content we put into the world is done with the same amount of enthusiasm, curiosity and passion that we’ve had since day one. It’s not always easy to keep up the same pace, but I truly believe the people I work with here at D*S are the best in the business. And I think our readers and this creative community at-large represent some of the kindest and most incredible people in the world. It’s your voices, your input and your friendship that’s kept us going over the years and we want you to know just how much it means to all of us. Your emails, comments and even your hugs at events are the energy we use to keep pushing harder to find more (and better) ways to share ideas that we hope will help and inspire all of us to create homes – and lives – that represent who we are.

This week our team is getting a well-deserved break from the internet so rather than go on too long, I want to just take a moment to thank everyone who has read, supported or talked with us here at Design*Sponge. You’ve made this the best job anyone could ever have. To be able to talk about the things we love on a daily basis is truly a privilege and each and every one of us look forward to the next 10 years of celebrating the incredible talent and inspiration the creative community has to offer. Thank you for continuing to talk, share and work with us all. xo, Grace and the entire team at D*S.

*To celebrate our 10th Anniversary, photographer Julie Lee has created two beautiful images inspired by our D*S color palette of pink and grey (that’s one above!). Using all natural materials, she created these gorgeous collages that you can download here to use as desktop or phone wallpaper. Thanks so much, Julie!

  1. Happy Anniversary! Followed you half of your inspiring way, and wish you a successful and inspiring future!

  2. Shannon says:

    Congrats Grace!!! And looking forward to the book, shop and product lines! :-)

  3. Kate English says:

    Whoa! I’m dying to hear more about the product lines and the shop! And that second book is as good as ordered, in my mind :) Happy Anniversary! So excited for you!

  4. Zandra Zuraw says:

    Grace & The D*S Team,
    It’s more than your terrific aesthetic and broad design knowledge…it’s how easy it is to connect with you that makes this such a great blog. Your writing is natural, warm and inviting and I love it! Congrats!!!

  5. Product lines!? A new shop!? SO exciting. Congrats to all of you & thank you for all of your hard work! I’ve been reading since 2008, and couldn’t imagine a day without D*S. :)

  6. Jonathan says:

    Congratulations, Grace, and everyone in the team.

  7. cheers to you!! here’s to the next ten :)

  8. Emily says:

    Congrats D*S! I love the blog and have been a reader for years. Grace+Amy you are both amazing and so inspiring. Not to mention hard working, I don’t know how you do it!

    Thanks for sharing the original Blogger posts. Would love to see some screenshots of the former designs too! I remember the white one (must have been the 2nd redesign?) but can’t recall the 1st redesign.

  9. Woot woot! Happy anniversary! I love the timeline you drew up. It’s wonderful to see the milestones and how the site has grown over time. I’ve been blogging for just over a year, and now I am starting to get a little (I stress little!) momentum. It’s always nice to see that everyone has to start from somewhere – sometimes I forget that! Cheers and looking forward to another 10 years!

  10. John says:

    Thanks for each and every inspirational entry. Here’s to another 10 years.

  11. barchbo says:

    Happy Anniversary! I’ve been reading for about 7 years and Design Sponge is one my favorites. I love how you use design to tell stories. Love.

  12. Nicole says:

    Happy anniversary to the ONLY blog I still ready each and every day…after 10 years. Others have come and gone from my feed, but you always deliver and are still my favorite side alongside my morning tea. I’ve loved watching the blog – and you, Grace – evolve. And to see how you each have your own strong voice but still create a seamless experience for us very grateful readers…well, that’s just an enormous treat. Can’t wait to see where you take us in the next decade. Cheers to all of you! xo

  13. Christina says:

    that is so exciting and inspirational. i really like seeing your archives. happy anniversary!

    – christina

  14. Yelle says:

    what an incredible journey! congrats on 10 yrs xo yelle

  15. Mary Beth says:

    You left off when Max was added to the team!

    1. Grace Bonney says:

      hi mary beth!

      max just came on full time this year and we’re so happy to have him :)


  16. What a journey! Congrats you are an inspiration!!!
    x Nina

  17. Jenny says:

    Happy 10th! Love your blog. Keep it up!

  18. That’s fantastic!! I can’t believe it’s been 10 years already and still going strong. You so deserve this!!! Congrats

  19. Happy Anniversary! I’ve been a loyal reader since the early days. I’ve always loved design and the ideas and perspectives I found on your blog were fresh and so different from what I was seeing in the traditional home decor magazines. A couple of years later, I launched my own tiny design business and referred to DS often for inspiration. Then when Biz Ladies came along, I used the column as a sort of business coach. It’s been wonderful watching you grow and evolve. Keep up the good work ladies!

  20. Taylor Anne says:

    Congrats to the whole team! Thanks for keeping us inspired everyday.

  21. Congratulations on a job well so very well done!! Happy 10th Anniversary!

  22. Thanks D*S you are a content inspiration…

  23. Debbie says:

    Congratulations! What am amazing accomplishment! Thank you for being such an awesome inspiration…and here’s to the next 10 years!

  24. And long may it continue!

  25. Penny says:

    Wow 10 years, way to go. I have really enjoyed your site and look forward to your posts.
    Keep up the good work.

  26. Sharmin says:

    ‘Wishing you continued happiness, passion, love, inspiration and success! Happy Anniversary!

  27. Alexandra says:

    So sweet! You’e come a long way, and seeing/hearing about your early days is so inspiring – your first design was so sweet & hip for 2004!

    Warm Regards,

  28. jennifer says:

    amazing and inspiring to read – well done, and happy birthday/anniversary!

  29. Lucy Feagins says:

    WOW CONGRATS GRACE AND TEAM! How the internet has changed since you first started in 2004!! Always leading the pack with originality and integrity, thank you for 10 amazing years! xxxx

  30. It’s been so fun watching you grow. I look forward to your next book tour! I still have my tea towel from craft night at West Elm. :) Can’t wait to see what’s next.

  31. Debby says:

    Congrats! Exciting!

  32. Erica W. says:

    Happy Anniversary!

  33. Josephine says:

    A hearty congratulations, Grace! I’ve been reading Design Sponge (on and off) since 2006 – I stumbled upon the site while I was studying graphic design, and you’ve been on my favourites list ever since. Thank you for being a conduit between creatives and the common folk. You and your team do great work and deserve all the good things ;-) Best of luck with your next endeavours!

  34. davida j. hyland says:

    congrats on one of the best things to enter my mailbox !

  35. Congratulations on your anniversary! It’s hard to believe it’s been 10 (TEN!!!) years! And what a fantastic journey! x

  36. Anni says:

    How wonderful to see that first post!! Congratulations and Happy D*S Birthday!

  37. It has been SUCH a pleasure to follow Design*Sponge through the years. I’ve been going through my own (slow and painful) career transition from a desk job I hate to something better, but checking in with your site each day is often a highlight of the workday. So Thank You and Happy Anniversary!!!

  38. Eeek – D*S is almost a teenager!! Happy 10th! Congrats!

  39. Stéphanie says:

    This is such an exciting time for D*S! Congratulations & Happy Birthday!! I’ve been reading since ~2008 and have loved every bit of it. My favourite thing about D*S (aside from the great content) is that it’s constantly evolving. It never feels boring or static. I mean look at what you’ve accomplished over the past ten years! That’s amazing. Can’t wait to see what’s next. :)

  40. MR says:

    Congrats! Hope you’ll return to Austin for the next book tour! My puppy just chewed up the spine of my signed Design Sponge at Home book this weekend (not cool, Cocoa). Sigh.

  41. Jenny says:

    Yay on mentioning Burning Man!

  42. Geraldine says:

    Congratulations Grace! I love every bit of your blog :)

  43. Kristyn says:

    Your blog was the first I ever bookmarked ( way back in 2005) and it’s still the first one I read every day. Thanks for the many years of inspiration!!!

  44. Congratulations! Maybe I have followed your blog for only a few years but despite what Marketing job role I work and what country I work in, Design Sponge is always on my daily list of online reading material. Thank you for that, sincerely.

  45. ash says:

    Wow i didn’t realize I have been reading this lil’ blog for almost 9 years! Thanks for being a little internet oasis.

  46. Ariel says:

    Congrats on 10 years, Grace! I can’t even begin to explain how positive an impact D*S has had on my life. My readership started years ago as a casual curiosity and interest in your content and grew into a true love for design and handmade goods. While I now find inspiration in lots of places, D*S first kindled my passion for design, and I am now in the midst of planning for the launch of my own business! Reading your Biz Lady posts first sparked my imagination and hopefulness that maybe someday I could be an entrepreneur, and now I’m going for it. Thank you so much from the bottom of my heart.

    1. Grace Bonney says:


      Thank you so much for your kind comment and your support :)



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