Biz Ladies: Simple Secrets to Streamline Your Social Media To Do List


Today’s Biz Ladies post comes to us from Stephanie Hall, a creative writer + marketing consultant. She works with entrepreneurs to help them overcome their aversion to selling by teaching sincere, yet effective strategies that feel good and pay off. Today she’s offering some of her secrets for making the most of your social media promotion without feeling overwhelmed. Thank you, Stephanie, for giving us this bit of insight into your approach! –Stephanie

Read the full post after the jump…

Social media is fun, right? Well, it can be, but it’s also a tool, an essential tool, and one that can easily trap you if you lose focus. Social media is a great way to communicate with your customers, establish credibility and drive traffic to your site, but it shouldn’t be your only tool to do so. Many entrepreneurs struggle to keep the balance of consistent, engaging posts while maintaining smooth operations of their business. And, it all comes down to prioritizing, strategy and planning. Here are 6 simple secrets to free yourself from social media overload.

1. Schedule it.

As a savvy Biz Lady, you may be no stranger to the world of social media automation, but without a reliable routine, scheduling is not the social media savior you might expect. You need to do what works for you, which may mean bulk scheduling a week or two at a time, setting aside a few 10-minute intervals throughout your day to interact live, or a mix of the two. Test out a few systems to see what works for you, then stick to your routine. If you want to learn more on scheduling, here’s a behind-the-scenes look at what I do.

2. Book it.

Make time every day to monitor your main social media channels. Set aside and book 20 to 40 minutes in your day to reply to messages, start conversations, and participate in discussions. This is an important step that most entrepreneurs miss. Scheduling is not enough. You need to be active by participating. This engagement is what makes your scheduling work and the interaction will have your followers coming back for more. But be forewarned, it’s easy to fall into the funnel of cat gifs and quirky quizzes, so that’s why you book a time in your calendar and you set a timer. Once you hear the ding, click the exit button.

3. Scout it.

Go where your customers are. There’s no point in putting all your time into Instagram if your customers are on Twitter and vice versa. Send out a survey to your list to find out where they’re hanging out and then go there ASAP. Drop the channels that don’t serve your company to free up time for the ones that do. There’s no shame in slimming your network in order to excel where you’re needed most.

4. Track it.

Do more of what works and less of what doesn’t. It may seem like you’re adding work to your social media plate, but ultimately tracking will help you to optimize your reach because you’ll know where to focus your energy. Make a note of your most engaging posts and find out which of your networks is sending you the most traffic. If you’re new to the world of analytics, read this great Design Sponge article that shows you how to find out which websites are sending you the most traffic. Alternatively, if you’re on WordPress, the Jetpack plugin has a great tracking feature that also shows you where your traffic is coming from.

5. Plan it.

Once you have a rocking routine, a solid grasp on where your customers are, and a look at which networks are sending you the most traffic, it’s time to plan. Having a social media strategy can work wonders to alleviate your stress because you’ll know what you’re promoting at what time, when you’ll be busiest (and may need some help), and who you’re speaking to. Work a social media plan into your yearly business goals so that you can coordinate your launches, schedule for your busy times and vacations, and take a breather when you can.

6. Ditch it.

Lastly, the greatest thing you can do to free yourself from social media overload is to simply ditch the excess baggage. If you struggle with a certain network, don’t use it. If you’re having a busy week, don’t sweat it. (You’re allowed to be silent for a day or two because it’s not your only venue for promotion.) Focus on quality, not quantity. Don’t try to be everywhere all at once. Become an expert at the few networks your customers use most often and when you get your groove, add in another. You could even hire someone to take over, even if just for a week or on a long-term basis.

So there you have it, 6 simple secrets. And remember, social media shouldn’t be your only route for marketing. So, optimize the channels that work for you and get yourself on detox of the ones that don’t.

 

Maggie J

Thank you for giving us permission to leave a platform that isn’t working for us. I just can’t get any traction on Twitter, but feel like I HAVE to be there. Is it enough for just tweet out Instagram pictures and new blog posts?

Tea Towel Dame from The Dasherie.com

I think “You need to be active by participating” (Part of No. 2) is especially good advice, at least for me. It’s so easy to get bogged down trying to think of something new to say that sometimes I forget other people are saying interesting things I can like or favourite or retweet or reply to. When I do I always realise it makes my feed more interesting reading and it also connects me to peers / customers / potential customers.

@Maggie J, I know the feeling of “But I have to be there”, although I think of it more as “I have to be findable there”. Maybe the favouriting / retweeting / replying approach could work better for you than just trying to come up with original Twitter content yourself. It would at least take the pressure off.

Natasha

This is great advice. The amount of times I have woken up in a cold sweat because I hadn’t insta’d that day has been more than I want!
Thank you for the insightful article!

Maggie J

@Tea Towel Dame – Good point. I don’t have to create all the content. Lord knows it’s out there already! :) I think I just need to stop spending so much time dinking around on Facebook and check my other mediums more often.

Do folks really have good luck with Hootsuite? I find my stuff gets lost in the shuffle (particularly on Facebook) if it comes in via a third party.

Steph

Good advice. Scheduling seriously helps and booking time is a great idea. It’s so incredibly easy to get distracted!

Norma Maxwell

I so need to do this! Thanks so much for the great tips and resources Stephanie. Not trying to be everywhere is a huge one to keep it from becoming overwhelming…and I love the ditch it advice at the end!

Tammy Smith Design

I’ll certainly try to do this Stephanie-great advice here. I also want to check out your marketing biz site! Thanks for your expertise.

Stephanie

Thank you for all the lively comments. I’m glad my advice has helped you with your social media strategy! @Maggie J I definitely agree with @Tea Towel Dame that adding some retweets amongst your promo posts is a good idea. Having just a small presence there helps with your brand + your seo. Plus, since it’s not your #1 marketing tool you can give yourself some breathing room if it becomes overwhelming!

@Maggie J as far as Hootsuite goes, I use it all the time + have success generating traffic to my site through the posts I schedule. Facebook is always changing up its algorithms so if you’re going to make Facebook a high priority on your social marketing strategy then it might be worthwhile to incorporate some live posts into your schedule as well.

: )

Sarah Akwisombe

Some brilliant new tips there and a great reminder of things I have learnt with my own experience as an entrepreneur, sometimes we all need a freshen up on our approach! The more social media expands, the more there is to fathom and juggle. Great post, thanks :)

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