Quantcast

dsbig10

West Elm $500 Giveaway

by Grace Bonney

WESTELMGIVEAWAY
This month’s DS BIG 10 Giveaway is coming courtesy of a brand that has been a big part of Design*Sponge’s history: west elm. Not only were they our co-sponsor for the DS book tour, but they provided such genuine and uplifting support during that nearly 30 city tour that kept Amy and I going when 4am wake-up calls started to wear on us. As a brand, west elm has been influential in supporting and celebrating the indie community, frequently partnering with Etsy to showcase handmade work and doing guest collections with some of our favorite design schools and their students. It’s rare to find a company that is excited and truly interested in helping the community that surrounds it, so we feel incredibly lucky to have west elm based in our own home town of Brooklyn. Today they are generously giving away a $500 gift card to one lucky DS reader. All you need to do is answer the question below in the comment section. At the end of the month, west elm will pick their favorite answer and send them a card for a serious shopping spree. Thank you so much to west elm for their support over the past years and for this generous donation to the DS BIG 10 giveaway year. xo, grace

To enter the competition all you have to do is answer this question from West Elm team in the comment section below: What is the one thing West Elm doesn’t sell but you wish they did?

UPDATE: Congrats to our winner, Erica Warren!

Click through for an interview with West Elm’s Creative Director, Vanessa Holden after the jump!

VH Portrait HR
What inspired you to work at West Elm and what inspires the pieces you create there, as a team?

I truly believe that everyone has an inner decorator just waiting to get out. But decorating has mostly been about an ‘expert’ projecting their aesthetic point of view on us. There really is no right and wrong way to decorate. Sure, there are lessons we can all learn about mixing color, texture, materials, about space planning, lighting, and meeting functional needs in your home. But our homes are our stories. They are the most personal spaces in the world. And most people just need a little bit of confidence, reassurance and help. It’s pretty fun to help people discover their personal style – to tell someone ‘your taste is you and that’s amazing, own it!’

On a daily basis I’m inspired by the people around me (I call our office the smarty party), and by our customers. We’re creating products and inspiration for their homes – that’s pretty meaningful! We just started showcasing customer Instagram photos with the hashtag #mywestelm on our website. It’s so fun to see how their homes look and how they are using our products – sometimes in ways we never expected.

img2c
What is the hardest part of your work and/or business?

Focusing and narrowing down choices. There are so many products we could create, events we could host, collaborators we could work with. Everyone quotes Steve Jobs, but I do really love his quote about focus: “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good things that there are.

What are you proudest of as a business/brand so far?

We’ve had a lot of awesome days at west elm and shared in a lot of success, but I have to say one of my proudest days at work was the day we decided – very quickly – to stop selling products from a vendor who was obviously knocking off the work of independent artists. We did not expect the positive response that we got from the community. It reinforced a lot of our hard work and made us all pause and realize that our customers really appreciate what we stand for. It was a very cool day for all of us.

img17c
What are your next big goals or projects at west elm coming up?

You wrote a really interesting piece recently about changes in the blog world. The same is true for the retail world. The way people are shopping has completely changed in the past few years – in ways it hadn’t changed in the last 20 or even 50 years before that. With that in mind, we’re super focused right now on creating a seamless cross-channel experience for our customers – helping them gather information and inspiration, and shop whenever and wherever they want. We’re also working on ways to personalize the shopping experience online and surface content and products that are relevant to a customer’s specific needs. And we’re still completely focused on building community around our stores. Our stores are our home and we love throwing parties and events, hosting classes and workshops, and using our spaces to introducing our customers to artists, makers, creators and ideas we love.

img17c

img2c

Suggested For You

Comments

  • I wish West Elm sold more stuff for children, like a little toy section. It would be so much easier to go into the store and shop if I could promise a toy or have something for him to look at too!

  • I’d love to see slipcovers for the upholstered dining room chairs! I have a pair that need a little updating to go with the arc base table.

  • It’d be great if West Elm carried more pet supplies, like attractive dog beds, bowls, and pet food containers. Its so hard to find well designed stuff for pets beyond boutique online shops that sell out or disappear quickly.

  • I LOVE all your products and really don’t think you should add anything else to sell. I do wish it was cheaper!

  • I would love to see more of the gorgeous basics that West Elm Market has started making, a gorgeous broom, a gorgeous tash can. Things we all need, made gorgeous!

  • A hanging/murphy bed. My boyfriend made one since it was the most space-saving solution for our room. Everyone I know wishes they had one. I think West Elm would make a lovely variation.

  • I wish there were more custom options available, like upholstery for some of the beds and even smaller items. I’m also looking for better semi-custom shelving. I just can’t quite make what I’ve found online work for our space.

  • I wish West Elm sold pet products: there is a limited market for design savvy dog beds, cat furniture and the like thats not completely hideous and covered in carpet! I’d love to see some Modern but affordable solutions for pet home decor.

  • Child friendly textiles and furniture. I love love love West Elm, but since having kids, all of my West Elm textiles/decor items have been destroyed or packed up. Since this is not cheap stuff, I can’t bring myself to replace the destroyed items with something that is dry clean only. It is simply not practical.

  • I wish West Elm would sell kid/baby furnishings. I think their simple, clean aesthetic would translate so well to that kind of stuff!

  • I wish West Elm would sell a curated selection of vintage products – accessories, vintage stock wallpaper, textiles and furniture.

  • I think West Elm does a great job of carrying a large variety of home products. If anything, I’d love to see more vintage and travel finds – one of a kind pieces like you sometimes feature in your “Found” collections, but more frequently available and replenished.

  • I would love to see WE picks for furniture care products. Oils, rags, dusters, washes, the works! To have quality products from a store you trust is so key. It would make maintenance so much easier!

  • I looove West Elm (and I’m moving into a new apartment…I need this!)

    I wish they sold peel-and-stick/removable wallpaper/backsplash tiles. I’m a renter and am always looking for semi-permanent solutions that don’t look cheap.

  • Maybe some statement jewelry pieces that are reflective of the other products sold. Wood, iron, steel — some sort of modern jewelry from artists.

  • I wish West Elm had a larger line of outdoor decor – flooring, house numbers, lighting, mailboxes, etc. It’s so hard to find modern outdoor decor that is affordable.

  • What is the one thing West Elm doesn’t sell but you wish they did?
    Pet’s accessories!! Like bowls, scratchers, collars, leashes, and other forniture such as that awsome cat window perch!! ^__^

  • I wish West Elm sold baby furniture. I love their aesthetic and wish they had options for little ones (I’m expecting in October and am stumped on the nursery).

  • I honestly can’t think of anything. West Elm is great for bigger pieces, like the storage cabinet I just put up in our dining room, and for small accents that give spaces that extra oomf. I love shopping at west elm, I love seeing the new products they put out every season. I really respect their mission as a retail provider. I’m a big fan all around.

  • If West Elm sold dresses, they would clearly all be pleasant shades of grey and so soft and flattering, and every single one would have pockets.

  • What is the one thing West Elm doesn’t sell but I wish they did? Paint! I LOVE the color palettes West Elm comes out with and would jump at the chance to match some of the great shades & patterns with a fresh coat of paint on the walls or my furniture.

  • As an expectant mother, I wish West Elm sold stuff for the nursery – whether it be furniture or even just accessories, blankets, and so on. Love their style and would love to bring it into my little one’s room.

  • Smeg refrigerators are the bomb!
    Now please help us with more choices for our other major appliances in the future,West Elm style.

  • I wish they had better options for “apartment size” desks! They do make a small Parsons desk, but I would love it if they had a few options for small writing tables that could be tucked easily in a living room or bedroom.

  • Sophisticated, modern toddler/kid’s bedding – it would be great to have an affordable alternative to Land of Nod!

  • I would love to see what West Elm would do if they started to sell hardware for kitchen cabinets, bathrooms and DIY remodeling of old furniture. I’m dreaming of brass handles and crystal knobs!:) The possibilities are endless!!

  • I wish west elm would sell furniture meant for children because they would be gorgeous and last while they grow up.

  • I think it would be super great if West Elm curated some vintage/antique products and sold those. I love West Elm’s style, and I also love vintage items. If there was a way West Elm could find and sell items that match their general style but that were truly vintage, I would definitely be interested in purchasing.

  • I wish West Elm had more sheeting options. While organic cotton is lovely, it would be great if they were made from bamboo or modal. I love my modal sheets from Bed Bath & Beyond, but I’m noticed the quality has gone downhill over the years and they seem to be the only place that sells them. Target used to sell a cotton/modal blend but that wasn’t as soft and silky. It would also be fantastic if they came out with color ranges and styles similar to what’s being currently offered with their shower curtains. I love the color blocking and patterns.

  • I wish West Elm carried a line of “lifestyle” items – like handbags that had the feel of West Elm does with their housewares.

  • I love West Elm! It would be great if they sold fabric and wrapping paper. Unique wrapping paper is that extra touch to making a great gift, and interesting fabric isn’t as available except during a long haul (for me) to IKEA.

  • I’m loving succulents this season, so I was pleasantly surprised to see West Elm had them in store when I went by the other day. I would have said “carry succulents!!” but they are already on it!

  • a functional and beautiful line of furniture for new parents. I’m having a baby in a few months, live in Brooklyn, and all of the attractive baby furniture is hideous or cost a million dollars. If I could buy a West Elm designed crib or high chair, my world would change!

  • I feel like West Elm has everything, I honestly don’t think it needs to sell anything more than it already does or else it risks trying to offer “too much.” It’s usually best to specialize rather than generalize. However, if you had to offer anything more, I’d say look at Muji’s business model for inspiration. They offer home and organizational products like you do, but they also have really unique clothing and fashion accessories like watches, button-downs, umbrellas, and jackets in the same aesthetic as the rest of their store. It’s a perfect curation of aesthetics. Anyway, I love West Elm as is! Don’t ever change! -Naomi

  • Ummm…I already drool over almost everything in the West Elm catalogs. What I don’t need another irresistible thing to tempt me into dipping into my savings ;)
    Really, I’m stumped. They offer so much already, I can’ see any holes.

  • Really beautiful and classic stationary. I love to have pretty notes as reminders or some nice paper so I can send a sentimental note to a friend. I’m sure if West Elm did stationary it would be gorgeous!

  • That’s kind of a tricky one because West Elm sells LOTS of different things! They could sell more entertaining products, like party decor, then it would be a one stop shop for tasteful party decor, gifts, and home decor!

  • First let me just say I love West Elm’ mid century line – the dressers and desks are gorgeous! I have an in home art studio – which houses a useful but clunky drafting table. Most of the other drafting tables I have found online are very utilitarian and uninspiring or extremely expensive. A sleek drafting with the West Elm look I think would be a great addition to the office collection. Good luck with your future ideas!

  • The only thing I’ve consistently wished West Elm carried is a tufted storage ottoman. Thanks for hosting such an exciting giveaway!

  • A proper range of stuff for pets! Nice pet food bowls and mats that aren’t bright green with pawprints on, stuff that coordinates with the rest of their ranges and aesthetics.

  • I wish West Elm produced baby and children’s furniture! I love West Elm lines, materials and design, so I would love for my future baby’s space to be as refined and functional as the rest of my (heavily) West Elm home. I can picture the mid-century cribs and high-chairs now :)

  • There are home items that West Elm doesn’t sell? Oh geez. Maybe plants or cute terrariums. Or maybe a little terrarium that also has adorable snail pets. Yup. That’s my answer.

  • Interesting tile for kitchens and baths especially, but for anywhere tile is used in general. The staging is always so beautiful, I feel like west Elm would nail tile.

  • Tiles. I’d bet they’d have the most amazing selection of bathroom and kitchen tiles if they decided to sell them.

  • A beautifully designed Murphy bed! Or one that transforms into a 10 person dining table (I’ve been mentally designing this ever since I moved to Brooklyn)!

  • More stuff for pets! Chic dog & cat beds or things that will help you keep the pet clutter out of sight :)

  • Fair trade certified textiles, for sure. Love the aesthetic but there are so many textiles being made in sub-par conditions that we should support fair working wages/conditions if we can.

  • I wish they sold more reclaimed wood products, especially when it comes to tables, side-tables and desks. I love that turquoise blue/brown reclaimed wood look, that mixes the modern with the beachy (and is also perfect for storage). But right now their only selection that seems specifically reclaimed is a pink reclaimed wood desk. I would love more options in that “eco friendly” category.

  • I wish west elm sold clothing. I love their textiles (rugs, bedding,etc) and would actually love to see that in clothing form! Kind of like how Muji sells clothing, but also housewares.

  • Hmm, is it possible to ask for something they sold out of? I was in love with their industrial milk glass pendant lamp… But more realistically, I’d like to see perhaps outdoor door mats, or one-color (ie, white!) sheer linen curtains.

  • Fun Read! Definitely a West Elm fan. The one thing they don’t sell but i wish they did? Tile! It’s hard to find great tile when doing a renovation that isn’t crazy expensive. I’d love to see what a West Elm tile collection would look like. :)

  • I love having West Elm in my home. It reminds me of passion, and to be passionate. Each detail has a story, or something unique about it. In an ever expanding market of choice I still feel that emotional connection to each of my West Elm pieces, lamps, couch, plates, dresser, plant pots, magnets, etc. I wish West Elm launched a bohemian wonderland line that infused traditional *shabby chic decor with the west elm neutral/bohemian flair. A glowing mix of what I would define as perfection. Thanks for considering my answer! Cheers

  • oh gosh, west elm already has so much! i think one thing that i would like to see them sell is products oriented towards children–modern kid’s bedroom furniture, bedding, toys, etc.

  • West Elm is my go to for everything! I’ve been looking for the perfect brass tri-fold wall mirror for my powder room and that is what I wish West Elm had.

  • Oh, that’s an easy question for me to answer because I’ve been dreaming about this for-like-ever! To my knowledge, they don’t sell a sleeper sofa with a full-size mattress that will fit in my very limited space of 70″. If they made the Henry sofa in a full size (right now they have twin and queen only) I’d snap one right up.

  • hardware! drawer pulls, handles, hangers, etc. sometimes it’s nice to add a touch of modern flair to already-owned pieces and west elm would be a good source for this!

  • I’ve been wishing lately that they would sell cribs! It’s so hard to find really attractive ones at a reasonable price, and I bet they’d do a great job designing them.

  • Hand wet-felted organic vessel containers to hold almost anything……made by me! They can be made in wide range of color and sizes to fit any decor using using organic and kindly sourced corriedale wool roving.

  • I would like West Elm to expand their pets section and offer dog beds and solutions. Brian Patrick Flynn had a great dog bed/bedside table combo on his instagram and it was hand made. I wanted it immediately but I’m not a carpenter. The idea still lingers in my head and would be the perfect piece of furniture for my bedroom and for my dog. Plus, I love the WE fabrics and would like to have a dog bed in my living room that went well with my other textiles and furniture.

  • Well, I think you already carry a TON of awesome items. However, I would LOVE if you offered a more affordable selection of furniture (i.e. coffee tables in the $250 or less range).

  • I end up buying almost everything for my home from West Elm. Their style is just always exactly what I’m looking for. I don’t have any kids yet, but I’d LOVE it if they sold children/baby furniture and decor. My house would be complete…that’s of course when we do decide to have a couple little ones.

  • I would also like West Elm to sell wallpaper. They have such great textile patterns and I would love to use those patterns in other areas of my house.

  • One this that West Elm doesn’t sell (though they used to) but I wish they did is the Mobile Chandelier! I am in love with that light fixture, but didn’t have the means or the place to put it when they still sold them.

    One thing they don’t sell, but i wish they did, are plate display racks. The ones that hold something like 5 plates one in front of the other, standing up. Its a simple thing, but I’ve looked everywhere for nice ones and have come up short.

  • West Elm sells almost everything! One thing I wish they would sell is modern and stylish baby/kids bedding and decor. The baby market is saturated with cartoon animals in blue and pink or “mommy’s angel” slogans. Yuck.

  • I would love it if West Elm would develop a track shelving system.

    So many people today, even if they own their homes, still want furniture that is removable. Track shelving provides a balance between the sleeker, streamlined look of built-ins and the portability of free-standing cases.

    I just bought my first home and am torn between needing to unpack my media collection and not wanting to build a bunch of built-ins before I replace the floors. Wall-mounted track shelving would be a great solution, but so far I haven’t been satisfied with either the price or appearance of what I’ve found.

  • I wish West Elm sold succulents to go in the terrariums – give me one stop shopping for those gorgeous glass boxes!

  • Gosh…they sell everything don’t they? I honestly can’t think of one thing. I can however think of a million things they do carry that I wish I could get! Ok, I’ll try…maybe, ceiling fans? That aren’t ugly?

  • It’s totally out there, but I wish West Elm designed and sold cars. I love their aesthetic, and think they could do wonders making cars look modern, sleek, and connected to their surrounding, rather than big, heavy metallic squares rushing through the world.

  • Since West Elm pretty much already carries pretty much everything I can think of… hmmm… Maybe some childrens furniture?

  • I wish they started a nursery decor section. Nothing too cutesy…. In fact, it should be the exact same style, but with cribs and other nursery furniture.

  • Sputnik style mid-century chandeliers! I love the mid-century furniture collection but would love more options for lighting.

  • I wish I had the opportunity to buy fabric from West Elm. Many times I see a fabric pattern that I like but I want to use it in a different room for a different purpose. The textiles that west elm uses are great.

  • The rugs that you sometimes see in their spreads, like the one in the Gold + Grey Living Room spread. Where can I find that?!

  • I wish they would sell a media/home office combo credenza. I need one longish (48′ – 60″) with file drawers below and an open shelf for components, holes for wiring and suitable for large flat screen on top.

    My husband works from home, likes to have tv on for news and sports. No existing console works for us. We could cobble it together with modular office furniture, but it LOOKS cobbled together.

  • Jewelry! I can only imagine the pieces west elm would curate for their store would be beautiful and graceful!

  • A greater selection of large-scale 100% cotton dhurries! — I believe West Elm carries a few styles, but the majority of the dhurries seem to have some element of (sadly, sometimes scratchy) wool to them.

  • I wish that West Elm sold more outdoor decor! We just bought a new house and are looking to furnish our patio, and we’re having a hard time finding things we like within our budget.

  • I have been desperately seeking an affordable window treatment option for my kitchen. Roller blinds? Panels? West Elm, please save me from bistro curtain hell!

  • I’d love to see some art done by local artists to each West Elm location! Art is such an amazing way to add life to a home and this is supporting local artists by having them be recognized by a reputable brand and give them an outlet to reach a wider community!

  • Nursery/kids bedding! I am pregnant and working on decorating a nursery right now and wish I could find gear like crib sheets and changing pad covers from West Elm.

  • Not necessarily adding to their product list, but I wish West Elm’s website allowed for me to “style” a room online. What does the room look like with this couch, these curtains, and this rug all together. Almost a virtual look into what the room would like.

  • If only the Crosby two-piece chaise sectional came in leather! That sofa in black leather would be perfection.

  • They’re already doing better than most retailers in this area, but I wish West Elm had a larger selection of organic bedding and towels. Most of what’s on the market is plain… it’s hard to find something reasonably priced and stylish, and West Elm is one of the few stores that accomplishes both.

  • I wish West Elm sold a small section of curated vintage items – new “old” stock wallpaper, furniture, textiles, accessories. Maybe only in store?

  • More products for small living spaces.

    These kinds if products are very hard to find. I love when I find beautifully designed objects that are compact or have more than one use.

  • I think it would be great if West Elm started offering products to complete a true kitchen renovation. I’m thinking sleek modern cabinetry, countertops, and maybe even large appliances. Give Ikea some real competition!

  • This is a hard one to answer since I already covet the entire West Elm catalog! There’s not one “thing” that I wish they sold, but I do wish West Elm took more risks with fabric choices. There are so many couch styles that I love (and honestly can’t choose between,) but none have the bold color and pattern choices I’d really enjoy – ones that would set the furniture apart from all others.

    Often you get either traditional furniture styles with traditional fabrics, or bold fabrics with equally-bold (and sometimes over-designed) furniture. To pair quality furniture and timeless design with bold color choices and unique patterns would set West Elm apart … and of course make it much easier for me to get the vibrant green sofa I’ve been looking for!

  • I would love an outdoor entertaining cooler from West Elm, something pretty that would double as a table, and not look so cooler-y!

  • West Elm already sells everything I could ever want to purchase for my home. Except an entire home… fully decorated in West Elm perfection. I would like to buy that home please.

  • I think West Elm should partner with someone like Spoonflower to create custom designed fabrics, wallpapers, and wrap. Spoonflower offers awesome design options, and creative shoppers could easily create their own designs (or re-color or reconfigure existing designs) and West Elm could market them and offer in-store DIY options.

  • I would love if they sold sink vanities. I am having an impossible time finding a simple, stylish, affordable vanity.

  • I love West Elm and love how all its products and designs fit into my home perfectly. I would love for West Elm to expand its pet line – pet beds, dishes, collars, leashes. My pups are an important part of my home and they deserve to enjoy good design, too! :)

  • More products for small living spaces.

    I live in a small NYC apartment. I love when I find things that are not only beautifully and thoughtfully designed but are also compact or multi-taskers.

  • I wish they sold kids furniture! I know WE would have an awesome option for crib-big kids beds! I don’t even have kids but I know in the future I will wish WE sold Children’s furniture.

  • I love the clean, modern lines West Elm has perfected in all their furniture. We just moved into a tiny, 1930s house with limited entryway closet storage and have been looking everywhere for a coat rack to solve that problem when we have guests. I am sure if West Elm made one, it would be just what we are looking for!

  • It has been said before, but I would love some simple stylish children’s furniture and storage solutions, it is hard to find well priced, high quality designs for children’s rooms. For their main line I think designer collaborations could be fun.

  • I wish West Elm sold houseplants. They always incorporate plants so well in their catalog and website photographs. It would be great to be able to pick those up as well when refreshing a room.

  • I wish they would design a line of outdoor solar lighting. It is such a necessity when enjoying your outdoor space. Daytime can get to hot, so the majority of my time spent on my outdoor furniture is in the evenings. String lights are great but many of us do not have outdoor outlets, and running those extension chords is such a eyesore. I have seen some great options for outdoor chandeliers on Etsy but West Elm would make them look so much more refined. Hope they take me up on this… would be purchasing some ASAP

  • Easy – children’s furniture. Please. Please. Please. Most furniture and children’s accessories aren’t created with design in mind, and just because I choose to have kids does not mean I want to sacrifice my sense of style. Make my dream come true!

  • Roller skates! Wouldn’t that be fun?! Or a way to buy just the whole page with a few clicks of the mouse. That would be dangerous but make my life easier.

  • More chair cushions, larger ready-made frames and chic disposable party supplies (paper cups, plates, banners. Similar to the Oh Joy collection from target or Martha Stewarts, but West Elm style.)

  • I was recently looking for a cool fire bowl/pit for our backyard. I was hoping West Elm would carry one, because then I knew it’d be sweet! Wonh wonh, no fire bowls :(.

  • I would love to see a desk long enough to accommodate two work stations, so at least five or six feet long. It’s a great space saver (two desks in one) and I know that West Elm would make a beautiful one!

  • Wall decals/appliqués and stencils so our walls can be as fabulous as our West Elm furnishings. I’m thinking dots (circles), triangles, small trees and other decals that can be repeated in a pattern. Very modern and of the moment.

  • Mid-century clothes (vintage or new) to go with all the great mid-century style furniture. I have to look as good as my furniture!

  • Pendant lamps that are fully flush with the ceiling! I’m dying to replace the standard ones that come with nearly every NYC apartment (and happen to look like breasts!)

  • Bathroom fixtures. I also like the idea of more compact furniture that is multifunctional–settees that can work in living rooms or as a banquette, for instance.

  • I already love so much at west elm! Things that would be nice to see? Fabrics & wallpaper (including the temporary kind for us renters! :)

  • I’m always on the lookout for nice quality bamboo chopsticks! Would love to see West Elm bring in some with pretty Japanese designs.

  • While pondering this at my desk, I started looking at my pretty file box, pencil holder and calendar. One of the things that really takes a work space to the next level, is what you put on it. It would be great if west elm had a small area to pick up high end and fashionable desk accessories. Also, calligraphy is super popular right now, so maybe including the pens and starter kits could be a fun addition to your office area.

  • I wish they had more furniture that would work well in small spaces, like a kitchen table that could partially fold down.

  • I love everything West Elm but it would be even more enamored if they sold more children’s furniture and decor items.

  • I wish they had a pinterest like board to save design ideas/products to. Often times I’m thinking of redoing a room and will start looking months before I buy, plus it would be good to see how it all looks together!

  • I wish West Elm sold removable wallpaper! Everything they sell is so beautiful, and I would love to have something small like this so I could throw up an accent wall easily and change it up when I’m ready for something else.

  • I wish West Elm sold a curated selection of interesting house plants. I’ve seen succulents in some of the stores, but we’ve been looking for larger indoor plants or trees, and struggled to find something that seemed original. West Elm has thoughtful style, and it would be great to have a go-to source.

  • Welp West Elm I do have a major crush on almost everything but alas I do wish you had some great resilient house plants. One of your stores in Seattle had a great display with airplants and I really wanted to have more options. I want to buy the awesome planter but I want to get my plant with it all in one swoop (I know so need)

  • I wish West Elm sold more wall textiles—hanging tapestries, crochet pieces, beautiful yarn work, etc. Those types of pieces are great conversation pieces and absolutely beautiful to look at.

  • West Elm pretty much has everything covered, but I’d like to see a freestanding wooden clothing rack. West Elm would not only deliver on design, but the price would be a little easier on my budget then any I’ve seen so far.

  • No idea but this giveaway would be so nice to have so I could get really nice mirrors for our bathroom renovation!

  • I’ve been browsing the West Elm website, which I do most days at work. I just put new curtains in my living room, using the curtain rods left behind by the previous renter. I would love to replace the rods, and I wish West Elm had a bigger selection.

    I am loving the new collection of wood and marble pieces, I am dieing to get it into my living room.

  • I would love to see even more outdoor decor! We love entertaining outside and would love to bring the West Elm aesthetic to our patio!

  • I think party decorations would be great if they could be bought individually. I really liked the NYE kit but didn’t need everything in the box.

  • I’d love nursery/kids decor. We’re decorating a room for our first kid, and all the pastel animal options are grossing me out. Just b/c someone is small doesn’t mean they can’t have great design!

  • I love West Elm! It’d be awesome if they sold more renter hack type things. Decals for tiles, etc. I am a renter in Brooklyn and am always hunting for ways to spruce up without too much trouble.

  • Until recently I would’ve said succulents and air plants! That is my new favorite section of my local store. A hanging chair would be nice. I’d love to see the variation West Elm would carry.

  • Counter height and pub height dining tables and chairs that AREN’T square. Rectangles and circles please!!!!

  • With spring (hopefully?!) right around the corner, I’ve been thinking about spending lots of evenings outdoors. It would be great if West Elm produced some decorative fire pits–perhaps with mosaic or hand painted details–to make warm nights all the more enchanting!

  • I think more beautiful kitchen organization/cleaning supplies. You all offer a handful of both, but I think a wider variety would be amazing. Maybe featuring wood and mid century vibed organization, or cleaning items that we need but that are made beautiful, such as brooms, or spice rack organization, etc. GREAT work offering SMEG fridges. More mid century appliances would be amazing, as well! I love West Elm….it was tough to pick something to add to what you currently have! :)

  • I wish that West Elm sold…

    A line specifically for young, urban professionals. A collection that was slightly less expensive with the same design aesthetic as the other products/collections. The collection could be narrowed down into more basic pieces that allowed someone to build on in the future (when the budgets and apartments get bigger!) I would rather start small/basic with my West Elm collection and watch it grow, rather than Ikea :-)

  • I wish they would design and sell a collection of all the ugly stuff you have to have in your home (ie smoke detectors, thermostats, door bells, ceiling fans) The stuff that is practical and necessary, but most have been ignoring for soooo long.

  • this is a toughie! west elm is the bomb.com. i think the one thing i wish they had more of was wall shelving options. i live in a v. small apartment and have run out of floor space, but that doesn’t mean i have run out of books!

  • I love West Elm, such great style. I’d love to see a hanging chair, children’s furniture and pet products. I think WE would offer unique items for each of the listed categories that I’d love to get my hands on! Please :]!

  • Others have already said this, but I would LOVE a West Elm pet section. I have a fluffy cat I love to spoil and will be adding a dog in another couple months. West Elm’s aesthetic is so great for my lifestyle it just makes sense to me that a pet section with them would only fit my desires as well. :)

  • Stylish things for pets would be nice! I’ve struggled in the past to find non-ugly pet beds, food bowls, etc. Also, more art work! I love the collaborations they’ve done in the past and can’t wait to see what they cook up in the future. :)

  • Books! I’m always on the lookout for great books about interiors, lifestyles, etc. It’d be awesome if West Elm had a hand-picked selection of books that inspire their buyers, curators, etc.

  • Love West Elm! It’s hard to think of something for the home that they don’t sell, but one thing I’m having a hard time finding is a tall nightstand. Why are they all so short?! (Their short ones are cute though). Oh and more pretty, patterened rugs that aren’t wool. :)

  • Also: electronics: a slick-looking (compact) record player to go with the beautiful media cabinets. Or a sexy TV or Tivoli-like radio!

    So often the utilitarian items I use daily look so ‘blah’ compared to beautiful, well-made West Elm furniture.

    What a lovely giveaway from a lovely company. So glad they continue to support independent artists and craftspeople.

  • I wish West Elm sold at least a couple globes or perhaps a globe light. I know they were trendier around 2010, but globes are a classic piece of decor you should always offer!

  • I would be very interested to see West Elm’s take on camping supplies, from knick knacks to larger items. I picture stylish yet durable items that would turn camping into “glamping.”

  • I would love if West Elm would create a line of throw back vintage toys for children, and home accessories for adults. For instance, a record player or some games from the 60’s era. I think it would be great to infuse nostalgic and quirky items from the past into contemporary design and living.

  • I live in a 100 year old home that doesn’t have central air. Ceiling fans are a necessary evil- West Elm, if you could solve my design dilemma buy selling a stylish, modern ceiling fan I would be forever grateful (as well as the envy of all of my neighbors)!

  • West Elm is fantastic, I adore their aesthetic! It would be great it if they added outdoor lighting options, both temporary (ie party) and permanent fixtures.

  • I wish West Elm sold fair trade jewelry/handbags. I feel like this would go well with the global yet modern ascetic West Elm already has. I’m thinking heavy on the brass for the jewelry and interesting textiles for handbags. You should do it!

  • We’re big WE fans! I’d love a pretty hammock for this summer–stylish and natural, in WE’s aesthetic. I am also a sewer, so I’d love a selection of WE fabrics so I could make my own cushions, curtains, quilts, etc.

  • I would love to see some designer collaborations with West Elm to bring limited-time soft good offerings to stores!

  • I wish they sold bathroom vanities & fixtures. Ikea is too spare and pottery barn is too traditional. Not enough warm modern bathroom fixtures curated in one nice collection.

  • Yes, yes to something someone else said–some smaller scale pieces/options for those of us in tiny apartments!

  • Wallpaper/Wallcoverings, Textiles (for sewing projects, not drapery or dining linens) and possibly DIY furniture kits that include all you need to create a basic project yet allow you to customize it on your own a bit.

  • I saw someone else had the same idea, but I would love to see more of the basic household items West Elm-ified! Brooms, cleaning and organization tools, so on and so forth. My favorite thing from West Elm is my Bamboo Laundry Hamper. It’s hard to believe how challenging it can be to find simple and beautiful practical items like this, and I think that is where West Elm really shines.

  • I wish West Elm sold vibrant wall hanging textiles, preferably made by local designers. A DIY workshop in-store would be the extra icing on the cake!

  • I’m having a hard time thinking of anything they leave me wanting — except for the stuff that’s out of stock! I pine for so many things they sell and would be ECSTATIC to win $500 to spend there!

  • I wish they carried options for entryways. They have so many great things for small apartments – something from WE to greet me at the door (a bench! with coordinating hooks!) would set the mood for my apartment right off.

  • I was going to write “registry,” because when we got married 2 years ago we really wanted to register at West Elm and wound up just putting things from their registry on a myregistry.com site. But now I see they have a wishlist- so, done! I second the ideas for baby & kids’ furniture and to keep pulling in more local products.

  • Children’s furniture and prints. Much of their design has such a whimsical style anyway that it seems like a small shift to actually add a few, well curated Children’s pieces.

  • I am planning to remodel my kitchen, I would love it if they sold hardware for cabinets, such as knobs and pulls.

  • The one that got away!!!

    Let me explain. When I decide to buy new, West Elm has just about everything I want and/or need. And therein lies the problem: Working at a non-profit art museum, and always chipping away at the fine-tuning design issues in my 100 year old “mutt” of a house, I can’t always afford to purchase stuff whenever I want.

    So I long for the iron whale tail hook that would’ve made the perfect wall hook in my slightly nautical guest bedroom/home office, the fluffy Mongolian pillow that could’ve been the ideal foil for my vintage thrifted Bertoia diamond chair, the ceramic fox ipod speaker that should be positioned on my kitchen counter… Stuff I could’ve/should’ve/might’ve bought, if I only had deeper pockets!!!

  • I’m a big fan of West Elm, and love to keep up with your new products! There are so many affordable, current designs. One thing that I do often think about when looking at your products is the need for more American made furniture, and greener options on your sofas. Specifically, sofas that aren’t made with regular petroleum based foam. Peace.

  • I wish they had more things for kids rooms, toys etc.! Its really hard to find non-cheesy things for kids.

  • I would love to see carpet tiles. I love West Elm’s Patterns, graphics and color palettes (especially in their current area rugs) but it would be awesome if you offered affordable carpet tiles sold separately that could be mixed & matched and that could be laid out in different configurations for a more custom look. They would be easy to throw in the wash and you wouldn’t feel married to one look – you could change them out with changing seasons, reconfigure, hang them on the wall as art (with the added sound absorption) – the possibilities are endless!

  • I love West Elm! But I wish they sold more outdoor decor like patio chair cushions and pills or house numbers.

  • I wish I could get more paper goods from West Elm. I love thoughtfully designed stationary, wrapping paper, desk items, cards, gift tags, and anything crafty! I think that there would be a large market for that and could even tie in with supporting local designers and letterpress shops.
    I love West Elm!

  • I wish West Elm sold kitchen appliances. A Kitchen Aid mixer in a range of West Elm partner colors would be amazing! :)

  • I used to work for WSI and I fell in love with West Elm from the beginning. I think a line of wallpaper and shelf liners or removable adhesives would be an awesome addition. I would buy them!

  • More products for people with pets – accessories, furniture (hidden litter boxes!), bags, water/food bowls. Maybe partnering with rescue organizations to donate a percentage of purchases, or with a designer who can customize a line of products for pets of all sizes!

  • Kid furniture! Especially beds/ bunk beds, smaller scale desks and dressers, night tables, and fun accents. It is so hard to find modern, stylish kid furniture that doesn’t cost an arm and a leg.

  • It looks like my thinking is in line with other comments here: their own vintage, one-of-a-kind section! I think their buyers could curate a really amazing selection of limited items, and I’d definitely follow their advice!

  • I love West Elm and since designing our nursery for the first time am really wishing there was more sophisticated furniture out there. Would love if you had a changing table, or crib, or children’s fair trade textiles. I think so many people would be receptive to this!
    Thanks!

  • Reading this article and refreshing myself on your website… your own advice is pertinent:
    “What is the hardest part of your work and/or business?
    Focusing and narrowing down choices. There are so many products we could create, events we could host, collaborators we could work with.”

    You have an abundance of (awesome) offerings. But it could be focused.

    Perhaps instead of a product, you might leverage the incredible industry/interior design community you have by having “studio hours” offered by a series of local designers. A “design bar” of drop in services to help people navigate your great designs and a way to offer flexible side gigs to local designers in the community.

    (I also love the modern toy or children’s product ideas)

  • I wish they sold the scalloped plates I bought a few years ago – I NEED more of them! 2 was not enough! ha!

  • More things for people on a budget. I am currently in love with about half of the things that they have on their site an can only afford a few of them- I like to save for really great pieces, but I also like to patron stores I like things from (such as W.E.). I with they jusyt had some high low options.

  • west elm is my most favorite store ever!! i wish they would sell dog accessoriess-food bowls, foot rugs, collars, leashes!

  • They have such wonderful stuff! I have a wish list a mile long. The only thing I haven’t found yet has been the perfect ceiling fan. Strange I know. I love their lighting fixtures otherwise but I think a ceiling fan in that amazing West Elm style would be priceless.

  • i wish west elm still sold these small square floating frames they used to sell. i bought two for a beautiful pair of prints, and i wish i had the foresight to buy more!

    i also wish west elm sold PLANTS. the crate and barrel near me started selling cut flowers years ago, which i think is a lovely idea (need a gift? buy a vase, buy the flowers, one stop shopping!) i think a west elm cut flower dept would be lovely, but i also like the idea of selling indoor plants.

  • I love West Elm! And I’m soooo excited that we’re finally getting one in Michigan this year – in the town I live in, no less!

    I wish West Elm sold more window treatment options – as in, something along the lines of roman shades.

  • I would love to see cribs and baby bedding at West Elm. Especially, bedding. Amid all of the animals and typical boy/girl colors, it would be really refreshing to see a West Elm take on textiles in the nursery.

  • I would love if West Elm could do a coffee table on wheels…something rustic or industrial looking, which I think could really fit in well with the overall WE aesthetic. Having a small apartment, it’s always useful to be able to move furniture out of the way in a pinch!

  • i love everything west elm sells. what i wish they did is had a registry available!! i’m getting married this year and would much rather register for things there than stores like CB and Pottery Barn!

  • Drawer handles and knobs. I went in to West Elm maybe a year ago and the people working there said they didn’t have any. But online it seems like you have some available now.

  • I would like to see more variety in your textiles. Specifically your window coverings and sheets. I love the product you do offer but i would like to see more color and more options. Also other widow coverings besides just drapes/curtain panels.

  • Baby/kids furniture + decor for those of us who can’t afford ouef/dwell! Simple, clean lines, what I come to expect with my other West Elm purchases!

  • I LOVE West Elm and that’s tricky because they seem to have just about everything for the home. The only thing I can think of would be a line of modern/cool electronics or small kitchen appliances…

  • KIDS! Cribs, toddler beds, changing tables, textiles and bedding – sophisticated but geared more toward kids and mix/matchable with current furniture collections- West Elm would do it so well, and I’m sure it would be incredibly profitable.

  • More fabric by the yard options. Solids are great and their patterns are nice starting points, but I want more dynamic patterns and colors. They always have great pillows, I’d love to see more of those colors/patterns in lose fabric options.

  • Children’s furniture! I think parents want their kids room to reflect the same style as the rest of the house and there are not a lot of chic, modern options available. West Elm has really great textiles as well and to have those for children would be amazing.

  • I can’t think of many things that I need that West Elm doesn’t already carry – except for one thing: I’d love to see more West Elm stores! It’s so much easier to spend money when I can browse around the store and see and feel the items I’m interested in.

  • I wish west elm sold proper bedside lamps for reading! I love their lighting, but need something beside my bed to go with my West Elm midcentury bedroom furniture…

  • I wish they would sell swatches of their fabric on the website – I don’t have a store nearby and I love their wares, but it would be really nice if I could see some of the fabrics before I decided to buy!

  • I love everything they sell, but I’d love to see more outdoor living items. There’s so much that can be done with a beautiful outdoor space, and with the right items, it can be a wonderful extension of your space.

  • beaded (or other materials i guess) curtain room dividers/door hangings – it’s difficult to find lovely modern designs of these

  • I’m about to make a cross-country move. A lot of our move-or-sell decisions hinge on our ability to replace or upgrade items, so I’ve spent a lot of time browsing furniture and housewares online lately. There’s one item we want that almost no one carries: an upholstered dining banquette. I’ve seen quite a few inspiration pictures of dining areas where people have repurposed a loveseat or created a custom padded bench to accomplish this task. Something with a bit more structure (and without the constraints of a built-in) would be superior. A banquette would be a natural extension of West Elm’s existing lines and would work with several of their tables — like the Terra table.

  • I wish they sold more things for pets, like a cute little leash/toy/food bowl storage system that was friendly on the eyes while also being effective at storage.

  • I’d love to be able to build a custom kitchen from West Elm – cabinetry, countertops, sinks, faucets, a larger selection of hardware and appliances. It would be a great answer to IKEA’s offerings!

  • Definitely more products for small/compact living. I love spaces that are open and airy, with lots of clean lines, but living in a 300-400 square foot studio apartment can make this a challenge. Specifically, if they could make an attractive wall bed/sofa combo that utilizes storage space and doesn’t scream “HEY! There’s a bed hiding in here” I would be the first to purchase this.

  • I wish West Elm sold original art. They’ve done a create job collaborating with Etsy and designers, so I would love to see more original pieces that they’ve curated.

  • I would love if West Elm expanded their bath lighting/sconces! Their options are great but I have a pretty large bathroom and they don’t offer much in the way of larger lighting options.

  • I wish West Elm offered in-house sewing services for things like pillows, curtains and slipcovers. Something that allowed you to use your own material but they do the labor, for less than hiring an independent seamstress/reupholsterer/interior decorator. Bonus if you could drop off said fabric in the store and pick up whatever item its turned into at the store.

  • I wish West Elm sold their fabrics. I wind up buying and re-purposing some of their sheets, bed covers, etc. and would love to just buy it by the yard!

  • I wish West Elm sold a tall round free standing bookcase with open reclaimed wood shelves. Bookshelves can be works of art!

  • I would love to see removable wallpaper-backsplash tiles at West Elm. I’m renting my apartment and am always looking for stuff that can be easily remove and look great!

  • As I sit here at my desk trying to figure out what west elm should sell but doesn’t, I see my cute folder organizer, pencil holder and calendar. What really takes a work space to the next level is what is on it. I think it would be awesome if there was a small area in conjunction with the office furniture to showcase high end and fun desk accessories. Calligraphy is also on every blog right now and I think it would be a huge draw for people if they could purchase starter kits and calligraphy pens.

  • I wish West Elm sold a tall free standing circular bookcase with open, reclaimed wood shelves and pretty peg legs. Bookshelves can be a work of art too!

  • Round throw pillows! I love (and have) many of West Elm’s square throw pillows but I wish they offered them circular as well. I think the design contrast of sharp modern couch (or armchair) with rounded pillows is so pretty. Yet round pillows in contemporary shades and designs are strangely difficult to find.

  • Solid, bright colored quilts and curtains. There always seem to be a lot of grays, but I would love to see more red, pink, orange, green!

  • A west elm airstream would be amazing. OR a west elm prefab tiny home! I’ve been looking to do a office in my back yard so these tiny homes have been on my mind.

  • I wish they sold wall or ceiling mount pot racks for kitchen pots and pans. I’m looking for one now and I would love to have one with West Elm’s style!

  • I wish West Elm would sell a shower mat that appeared to be made out of wood. Or, small bath mats that resembled stone pebbles.

  • West Elm would be greatly enhanced if they made wall coverings and paint! They have such beautiful, fresh colors and patterns that they need to be displayed on walls! Think about it… and then they could have fun, whimsy names like ‘succulent mint’ or ‘worn denim’. :)

  • I wish they sold a wall or ceiling mount pot rack for kitchen pots and pans. I am looking for one now and would love one with West Elm’s style!

  • Love West Elm! Maybe a line of paint or flooring- that would be amazing! It would be a one stop shop! Keep being awesome WE! :)

  • I wish West Elm did a line for children’s rooms. I love their aesthetic since it so easily matches with mine but when it comes to looking at children’s furniture/decor everything is a little too precious or traditional for my taste. I’m leaving this comment well into the future before I actually need any children items so I’m hoping you take the hint and maybe you can beat me. Wishful thinking!

  • I wish they sold wooden toys or had a children’s line that reflected the classic effortless of their brand. Something that I wouldn’t be embarrassed to have in my living room if the neighbors dropped by. Basically the opposite of that bright / hideous plastic stuff that most children’s toys are made from.

  • I wish they had bold patterned sateen sheets (I hate percale) that fit full mattress beds. No one that I know of sells patterned sateen sheets, except for Inhabit, and those are only in queen and king.

  • I wish West Elm sold a tall, circular, free standing bookcase with open, reclaimed wood, shelves and pretty peg legs. Bookshelves can be a work of art too!

  • Children’s furniture basics. You could collaborate with different etsy designers for children’s bedding & textiles as well…

  • Outdoor items would be great, and more focus on useful everyday household items (kitchen tools, cleaning supplies, etc.)

  • This may sound weird, but ceiling fans! I often think ceiling fans are kind of an eyesore, but often necessary. I’m sure that if WE tackled it, you’d have some gorgeous, modern looking fixtures.

  • I would LOVE if West Elm sold stationery in similar styles to their other textiles (like kitchen linens, curtains, etc). I would also love if they brought back some of the food products they have previously sold — ex: the jars of cider onions.

  • I need a small (in width) secretary desk that is TALL, visually light, modern, stunning. One that gives me lots of storage to fit my whole home office in my guest room. 7′ would be perfect!

  • I wish West Elm would sell a shower mat that gave the impression of being made out of wood. Or, shower mat pieces that resembled stone pebbles.

  • West Elm always has such lovely pieces. I would love to see them expand the pet collection and include items for cats. Particularly a collaboration with IOVO Designs to make the “Litterfish” litter box happen (worth an internet image search). Its been a challenge trying to find aesthetically pleasing accessories to match our beautiful WE furniture.

  • I would love a mid-century style alarm clock from West Elm. I haven’t been able to find a stylish, affordable and functional alarm clock. Most of the clocks I find are tacky black plastic or something with a kids theme, and I bet West Elm could do so much better!

  • West Elm is a beautiful company with beautiful products. The one thing I wish you did have though is kids toys and bedding. I would love to purchase goodies for my niece and nephew.

  • Children’s furniture and plush toys. I’m pretty sure if West Elm did a children’s line they’d put Land of Nod to shame. Please consider. <3 a vey big West Elm fan.

  • A teen line – one that could transition into college and after. Have yet to find something that could speak into that line. Maybe West Elm could?

  • Fabric!! I always wish that West Elm’s limited edition bedding came as standalone fabrics so I could make my own complimentary poufs and floor pillows. It doesn’t seem like an impossible dream, especially now that West Elm does so many great small-scale collections and collaborations with local artists…!

  • Commission art and design objects by renowned or emerging artists for limited special editions. Prints, ceramic table top accessories, textiles, wood sculptures, creative lighting, etc. It would be extra cool if WE worked with regional artists so the NYC stores feature NYC artists, LA stores feature CA artists or Denver store features Rocky Mountain artists. Exposure for the artists and more affordable original art/design price points for the consumer. Win, win!

  • While I find West Elm’s product line to be near perfection, I think that adding authentic one-of-a-kind vintage pieces would be a great addition. I love special vintage pieces in my home.

  • Love everything from West Elm and their styling is spot on, but I wish they had a line for kids. Also, more convertible/flexible/configurable furniture.

  • I would really love to see more options for pre-made sofa covers. I’ve searched the web high and low with no luck finding any nice options. I see that you guys have fabric but I’m not too handy with a sewing machine.

  • I know West Elm sells books but it would be great if they had a larger or dedicated design library with top books and an ongoing or rotating section of design and art books from around the world in their stores. It would be such a great resource and wonderful way to pick up a small gift or some design tips while at the store picking up other beautiful things.

  • I wish West Elm sold more furniture with removable slipcovers. These are soo useful for dog owners, as they protect the furniture and allow owners to clean them frequently, and extend the life of their furniture. It’s not easy to find slipcovered furniture in the first place, but especially difficult to find modern clean lines.

  • It would be fun to shop at West Elm for modern party supplies–straws, banners, doilies, paper tableware, decorative paper. I would love to coordinate these party items with the tableware and other decor I get at the store. Also, I would be interested in DIY kits or craft supplies such as stones, unfinished wood blocks (or other pieces), stamps, paints, etc. The way the store is set up provides great inspiration!

  • I love West Elm! I know lots of people have probably said this, but I wish they had some selection for kids. I don’t typically like a lot of child-specific things because I want my furniture to be interchangeable throughout the house and serve different purposes. I do think it would be great if they had a few nursery items to help keep my nursery in the same style as the rest of my house!

  • I wish that West Elm sold vacation excursions with their designers and buyers… because that would be amazing. Their South Africa inspired collection had me weak in the knees and ready for a glamping safari. :)

  • Attractive ceiling fans. So essential in the South, and so hard to find good looking ones.
    I’d love to see West Elm’s great taste applied there. I happen to be ready to upgrade all of mine!

  • I think a nursery section would be a great addition. I put a west elm lighting fixture in the nursery I am working on, and would have loved to use more West Elm in the rest of the room.

  • It would be awesome if West Elm incorporated local goods and designs into their stores. I imagine this would be difficult given that West Elm is everywhere, but maybe even just a little corner highlighting local goods would help to incorporate West Elm within the local design community! Just a thought :)

  • I wish West Elm sold more pet stuff- they have some great pieces for dogs, but what about for cats? Smaller beds/harnesses/collars, maybe some mid-century-looking enclosures to hide litter boxes? Especially in small spaces this can be a tricky item to conceal!

  • My local West Elm store once carried a small amount of natural based cleaning supplies; more of these along with those pop up sponges and well-priced kitchen, cleaning towels would be so convenient. Of course I love so many things about West Elm and always look at the window displays and store displays for inspiration–I wish that some of the installment decor would be available to purchase, the strands of decorative cut-outs, etc.
    Wonderful give-a-way, thanks!

  • I wish West Elm would sell furniture and items for kids. I would love to see a beautifully designed crib and eco-friendly wood toys.

  • Kid’s furniture , bedding, and accessories! It’s literally the only thing I could think of that they don’t carry…. Outdoor games? Bocce, croquet, corn-hole? I’m sure they would be beautifully designed!

  • I would like to see more mid-century modern pieces. Also I think y’all should bring back your Scoop-Back bench and maybe add some new cool colors. I like green. :)

  • West Elm is the best!! I do wish they carried a storage ottoman that would better fit in a small space. The Tilden storage bench is beautiful, but would never fit in our small apartment.

  • I love West Elm…Kids furniture; items for pets; small space storage solutions; and I wish the legs on the couches could be interchangeable.

  • I wish West Elm would sell more multifunctional small space storage items. I know they already have quite a bit, but it never hurts to have more!

    Also, while I love how adorable their textiles are, I wouldn’t mind paying a little more for softer and higher quality sheets and duvets

  • I love West Elm so very much, and have ordered online and visited stores in Vancouver and Toronto. It makes me so sad that many products can’t be shipped to Canada, including curtains. Which is just weird, and random. I just want to order curtains, that’s it. Sigh…

  • Hands down my favorite store! I loved it when it was catalog-only for me and now there is one close to my house! It’s addicting! A children’s line would be a nice addition to compete with Restoration Hardware, Land of Nod, Dwell. I appreciate that West Elm has some affordable options and ask that they continue to keep their prices at an affordable (most of the time) level. I think a small section of design books would be nice, too – so many bloggers with books reference West Elm and it would be nice to see the stores carry those books from bloggers who support them. Keep up the good work!

  • This is a difficult question to answer because West Elm keeps expanding and keeps adding more sustainable, green, and fair trade things. How about adding actual vintage or reclaimed furniture, just as Rejuvenation has added vintage lamps to their catalogue?

  • I wish West Elm sold a line aimed at recent college grads – newly independent adults who aren’t fully developed in their style or budget but still want to adorn their living spaces with sheek West Elm style pieces! As a recent grad myself, I found myself wanting good quality staple pieces that are a nod to modern style and sophistication without emptying my bank account, and I certainly spend a good amount of time lusting over their website.

  • I would love for West Elm to make outdoor glider rockers in metal and wood with beautiful cutout designs so I could sit outside enjoying a beautiful summer day rocking in the breeze.

  • It would be great if West Elm offered a section of small gifts like hostess presents, etc. I am always looking for gifts to bring to parties and West Elm is so unique and great quality. I do often find items when looking throughout the store, but it would be nice to have a quick stop, in and out for hostess gifts.

  • I was originally going to say drawer pulls/hardware, but then did a search and they had it! I think having some modern kids items would be great!

  • Definitely more outdoor entertaining/outdoor decor items. Totally echo Kelsey’s comment about mailboxes, house numbers, etc.

  • This is a tough one – feel like they sell it all! But per suggestions above, I agree that a children’s line and wallpaper could be pretty awesome.

  • I love West Elm and I think they have most things covered already! Perhaps starting a furniture and accessory lines dedicated to kids’ spaces?

  • Ceiling lights. Not pendants or chandeliers, but some sort of cool, modern light fixture to replace the infamous boob lights. I live on a houseboat and there are 3 of those on my 180 square foot main level. The ceilings are too low to install pendants, and I’m having a hard time finding good fixtures that are ceiling mounted and have that modern aesthetic and don’t cost thousands of dollars.

  • I wish West Elm sold a tall, circular, free standing bookcase with open, reclaimed wood shelves and pretty peg legs. Bookshelves are works of art too!

  • It would be awesome if WE sold fabric, there are so many awesome patterns and graphics that they make, it would be cool to be able to do DIYs with their fabric.

  • tough question. they seem to have all their bases covered. even some of the answers already given seem to be services/items they actually do provide! there are some items that have been discontinued for whatever reason, that i would love to make a come back!

  • Local|Authentic|Vernacular|Urban

    West Elm is the kind of store where you go to pick up quality, tasteful pieces that reflect your contemporary, educated, urban tastes. However, people who *really* care about design and modern living have a fundamental desire to be unique and authentic. The problem with stores like West Elm is that things start looking the same across the globe–that is the nature of a store that sells products that are made wherever and sold all over. What’s the emerging trend? West Elm is on it (and, admittedly, often does a superior job of replicating and perfecting it).

    Even though West Elm partners with emerging designers and etsy craftsmen, I think that was is missing from this equation is an emphasis on what is local that makes someone who lives in Brooklyn different from someone who lives in Tucson or San Francisco or Cleveland. West Elm brick and mortar stores should have a section dedicated to the uniquely local. That way I can stop pretending that I live in Faceless Modern Downtown, USA and start embracing the fact that I live in East LA.

    • Haila

      I think that’s a great idea to have a more permanent local section. West Elm actually does something similar in some cities, partnering with Etsy to have pop-up shops that showcase local Etsy artists, which I love. I agree a more permanent local section would be great to add :)

      Grace

  • I think that a collection of decorative games would be a wonderful addition to West Elm’s offerings, balancing form, function, and fun. Checkers, chess, backgammon, dominoes, poker sets – all of these can be designed to complement a variety of styles.

  • I would like to see luggage, like a 3 piece collection, that matches the design aesthetic of West Elm. It would be functional, space saving, but on-point design-wise. I am thinking a weekender, roller bag, and dop kit or on the plane bag. Many thanks!

  • I have a difficult time thinking of products that I need for my home that West Elm doesn’t already carry (with a beautiful aesthetic!) but there is one thing that I wish West Elm had more of: brick and mortar stores! I’d be much more likely to spend (even more) money there if I had the opportunity to walk around and see and feel the items I was interested in.

  • I wish West Elm sold the ability to color wash my walls with my iPhone so I can test colors virtually, the ability to pick the right sofa at first glance of their catalog, the ability to teleport one of their consultants when it is 11 at night and I’m perusing their website. In other words, I wish West Elm sold their ability to just know what will work for my home. But I guess I have to do that myself … with a lot of help from your teams.

  • Closet options! That could be used many different ways, as shelves or kitchen storage or clostes – with door options. I know this sounds familiar (hi Ikea) but the style and quality of west elm in a functional peice of furniture that has options – home run!!!!

  • I’ve never stepped into a West Elm store, unless you count my bosses’ house since all of their new furniture has come from there, as told by the 6 year old that I nanny. Sometimes I like to just stare at one of their neatly done up rooms and glide my hand along their furniture. Being a student, I am no where near their level of home-put-togetherness, but being an avid DS and Apartment Therapy reader inspires me to dream. That said I have no idea what West Elm doesn’t sell but should, but I’m going to assume it’s stuff that’s not affordable by college students. And maybe you don’t want your main demographic to be “broke” college-aged students, but hey we like gorgeous, well made things, too! :)

  • Tiles? I love the West Elm aesthetic, but all the tiles I love in that type of style are incredibly expensive. I think WE would do well in that market.

  • With DIY projects being so popular right now, it might be cool to see some West Elm DIY-inspired kits to make certain things…like maybe some simple chairs or stools. This might be especially cool as a kids project pack? The DIY inspired kits could contain parts that can be constructed in a variety of different ways, allowing the kids (or adults) to build whatever option they want, OR use the parts to create something totally unique! They could even combine a couple different DIY kits and go totally bananas!!

  • I wish West Elm had a larger selection of decorative hardware, such as knobs, pulls, and switch plates. While I don’t have the budget to replace existing furniture, I would love a way to update with their aesthetic.

  • Oh, so tough. I’m pretty sure West Elm sells pretty much everything! Maybe beautiful organizational things (jars, boxes, baskets, etc.)? I’m sure they have some, but more variations, perhaps.

  • KIDS! Cribs, toddler beds, changing tables, bedding and textiles. All in sophisticated West Elm style but geared towards children – so you can mix/match with current furniture pieces in the collection. West Elm would do it so well and I would imagine it would be very profitable.

  • I would have previously said “Everything you already sell, just in a store in Kansas City,” but I’m so thrilled to hear you’ll be back in the area! I would love to see an air-tight and stylish pet food bin.

  • More things for pets that are aesthetically pleasing and fit in with the style of my home. Toys are often so unsightly. I would love to see something on the site that I wouldn’t mind lying around in my living room. For me, dogs toys are only now becoming more pleasing to the eye but these items often aren’t durable and especially the stuffed toys, they shed threads all over my beautiful area rug. Save me from my misery west elm!

  • I wish West Elm carried more hand-painted (larger sized) bowls/salad bowls. I’d snatch them up in an instant.

  • I would like to see more acrylic storage solutions. I see you have trays, but more assortment of trays, boxes, magazine holders, etc… would be awesome. I love to be able to keep things organized AND show them off at the same time! Also, more fun party supplies and props of all varieties: decorations, festive (and inexpensive) serveware, bar tools, hats, etc…

  • West Elm carries such a broad range of well-priced products – functional and stylish, from basic to aspirational! If I could add anything to the store, it may be a line of allergy control products, such as bedding, slip covers, air filters, and hand-vacs. I would love to have those items available with West Elm prints and colors.

  • West Elm is my go-to for decorative accents, and I’d love if West Elm sold more decorative table accents, perhaps in a tablescape package.

  • More kitchen supplies, storage, decor, full plate sets, etc. and possibly a trendy, lower-end sub brand such as Target’s Threshold!

  • I love that West Elm introduced their Collaborations/Partnerships. Knowing the ‘history’ of an item makes it that much more special. I would like to see this expanded to children’s furniture and textiles. I’m sure the designs would be beautiful and it would be a great opportunity to educate my son about supporting a company that gives back.

  • A lot of their ceiling lights still have outlet plugs — I wish they sold more integrated lighting. But that’s a really small thing — overall, I *love* their products! Thanks!

  • My first wish was for a cute folding chair and table set I could take car camping… and then I found it! (http://www.westelm.com/products/jardine-folding-bistro-table-driftwood-h739/) West Elm already made my wish come true! I had to think of a second wish, so I looked through the site a little bit and thought of it. I already love the way West Elm styles its products online: the folding patio furniture is accompanied by patio lights, a lantern, a succulent, etc. The trouble is, it takes me a while to find the other pieces that are featured there. West Elm, could you maybe incorporate a “Source this Room” section? Or add the smaller items to the “You May Also Need” or “Related Products” sections?

  • Textiles such as fabric and wallpapers (both textured and flat). I think the company could do a quality job in that area. Sometimes there are West Elm pieces that people love that are not still available so reupholstering them in a new West Elm fabric would be just the solution. Also, more people are going to West Elm for redecorating not just with furniture (such as the “stick on” wall panels, counter tops etc) so wallpaper, especially a range of textured wallpapers would be amazing.

  • West Elm is always such a stimulating shopping experience; even just to visit the store without making a purchase, I always feel inspired to channel energy into my home and special spaces. I imagine this ‘inspiration’ will only graduate to a new level when it comes to welcoming a new family member: a baby nursery! Such an exciting and meaningful space shouldn’t have to forfeit the great design and curated elements that West Elm really delivers :)

  • The black and white ikat chevron stripe shower curtain I got 2 years ago. I have really hard water and it’s getting discolored.

  • Hardward! Plates and outlet covers, drawer and cabinet handles with the West Elm design aesthetic that I love. I also adore the Etsy pop-up shops.

  • I’m about to move across the country and a lot of our keep-or-sell decisions hinge on the ability to replace or upgrade items. I’ve spent a lot of time looking at housewares and furniture online lately — and a lot of time on West Elm’s site. I wish they had an upholstered banquette to go with their dining tables. Almost no one sells these, but a lot of people seem to want them. I’ve come across quite a few inspiration photos where people have repurposed loveseats and/or built benches to serve as banquettes. An upholstered banquette would be a natural extension of West Elm’s existing lines, and could work well with most of their dining tables — like the Terra table, for example. We’d buy one!

  • More modularity. For example, I would love to be able to switch up the legs on my Bliss sofa for ones that would fit in better with the rest of my living room.

  • I wish they sold chic craft space accessories. I am always looking for a pegboard system or something useful to make my craft room look stylish. I know Pottery Barn carries these items but it would be great to see it in the West Elm style.

  • I already think West Elm has a fantastic selection of home necessities and decor- so a children’s collection would be wonderful!

  • I wish West Elm offered interior design services. The last time I redesigned my living room I hired an in-store designer at another furniture store but then brought my shopping list to West Elm. ;)

  • This is oddly specific, but hammocks. I feel like West Elm would have some really adorable hammocks and I finally have a spot where I could hang one!

  • I would love a fashionable iPod dock – something that is affordable AND blends with the decor of a room. Turn up the music and dance!

  • West Elm is my happy place. I go there for inspiration and to buy smaller stuff because I can’t afford most of it. I wish they had a more affordable furniture collection for those of us who like nicely designed pieces.

  • Wall mounted bathroom accessories like towel bars, toilet paper holders, and shower curtain bars! I’ve been hunting for affordable modern brass bathroom accessories such as these for a while now and I think West Elm could knock this out of the park!

  • I wish West Elm sold textiles by the yard – Sometimes I see a duvet cover and think the fabric would be great as curtains or a table cloth or a skirt…..

  • Like many of you, West Elm is my go-to place for design inspiration. However I wish they sold a vintage looking record player/radio console. Somethings sleek and contemporary looking. A piece that would really let you get your groove on.

  • I would love it if West Elm had line that was geared toward those of us with tighter budgets. Crate and Barrel has CB2, I would shop more at West Elm if they created a furniture line that was more affordable but still great quality.

  • I’d like to see customizable options such as tabletops and legs, that could also be used for diy projects. These could also extend to sofa/armchairs to coordinate the entire room while mixing styles.

  • I love West Elm, but I wish there were window treatment options besides curtains. I’ve been wanting some cool, modern shades (or maybe even shutters!) for awhile now and have been too lazy to DIY them.

  • I wish West Elm had a slightly better variety of small items: from drawer pulls to string lights, I’d love to complete the looks that I fall in love with in the catalogs!

  • I would love to see accessories and Jewelry that complement the aesthetic of West Elm. The Etsy artist collaborations are such a great way to bring new and unique ideas into the store, I would love to see more of them also!

  • Would love to see an expanded lighting section – especially ceiling pendants/chandeliers — for those not afraid to DIY and hardwire!

  • I always wish West Elm made a line of bathroom storage furniture — I think they could make beautiful and modern etageres and floor cabinets that aren’t made anywhere else!

  • Hardware/more finishing products to personalize your West Elm furniture. It’s so gorgeous as it is but sometimes you just want to put a little bit of your own spin on things. Something to give furniture a super personal touch to get just the right stain on the wood, just the right colour on the mirror frame, the right door pulls etc.

  • I’m always looking for cool/functional bookends, and I’m sure that anything in the West Elm aesthetic would be amazing. So, more bookends please!

  • I would love to see West Elm bring back wall-mounted bookshelves – they used to have a couple but no longer do. Also, some sort of media storage that would work well in a corner, which is surprisingly hard to find.

  • Pretty much nothing is missing from the store but I’ve been looking for low bookshelf that is not open 360 degrees (like the Parsons Low Bookshelf or the Bookshelf Console). I want to do sort of make-shift built in type effect under a window. These are a great height and shape but I don’t want the wall to show through the back.

  • Decorative drawer pulls (similar to Anthropologie), and a more inexpensive line of decor like accent pillows, throws, vases, lamps and frames.

  • I wish WE had more small space furniture such as nesting tables. I also love the idea of emphasizing a local style.

  • I really love their marble Hex side table, I wish they had a larger coffee table that was a similar geometric style, though I do love their C-side table with a similar marble.

  • While I’d love to say that West Elm has everything, there’s always room for more growth!

    I know that there was the holiday charity mugs but it’d be great if there were a permanent product line that donates a portion of purchase price to a charity or charities. Or like what Amazon is doing where a percent of all purchases are donated to a charity of choice.

  • I wish West Elm sold beds in California King. I’ve scoured the internet for attractive Cal King beds, and have yet to find a good collection. I’ve even considered downsizing my mattress, but I don’t think my cats would appreciate it.

  • I really wish that West Elm sold more tablecloths. They have so many interesting prints on their other textiles but no tablecloths. More please!

  • How about one or two specialty food (or drink) items, like West Elm chocolates or West Elm popcorn. And make it something truly unique (a special flavor, perhaps) that you can only purchase at West Elm.

  • It’s funny to me, every West Elm Catalog I receive, my eye is always drawn to the “prop” chair or the wall hanging off in the corner. I know these are just interesting pieces the photographer/stylist has thrown in to make the photo- But I wish that West Elm would design a piece that based off one of these old vintage chairs or whatever that always seem to be in the background of their photos. Oh- and offer it for a great price.

  • Art! If my local West Elm featured local art(both 2-dimensional and 3-dimensional) that would be great. As a designer, I’ma loyal West Elm purchaser, but having a unique piece of art to go along with the bedding and coffee table I purchase for a client, would make me feel good, knowing that I’m contributing to my community and finding a new artist to support. I would love it if they would feature the artist of the month with a “sip and see” where you could meet the artist and do some West Elm shopping as well.

  • I would love an adorable West Elm bar cart for my apartment. That is literally the only thing I can think of that I don’t think they make, but I would definitely invest in.

  • I wish they sold ceiling fans that I could co-ordinate with my lighting and curtain hardware. I have such a old ugly fan, but I have no idea where to find something modern and stylish without dropping an arm and a leg.

  • I’d love to see their take on kid and baby items! Functional and modern, but blends in with grown up stuff!

  • I have two suggestions. The first is sinks. Perhaps I’m the only one who gets really excited over sinks, but there is a tragic dearth of really nicely designed, modern and simple ones around. I bet West Elm could design a hell of a sink. The second thing I would be excited to see are more hardware items, such as table legs in various lengths (mid-century style hairpins, etc.) for us DIY-ers out here. Thank you!

  • I love West Elm and appreciate all the beautiful items they provide their customers, but more designer collaborations would be something I’d like to see. It’s nice to have pieces that were curated or designed by well-known or even up and coming designers from different industries, be it fashion design or interior design.

  • I think West Elm should source products locally and possibly even invite artists to visit the shop to showcase their creations. I would also love to see items available for my pet!

  • This is a tough one since West Elm pretty much covers all design needs- but I would love to see more items, especially in terms of furniture, that serve multiple functions. With so many small space apartments cropping up in urban areas and so many great designs being created for such lifestyles, I think West Elm could really produce amazing pieces for so many people. For example, I recently saw a bed that could be transformed into a desk. Two large furniture items in one! Look out New York! ;)

  • Paper Goods! I bet W.E .would design some beautiful stationary sets, notebooks, and even pens, staplers and other office supplies.

  • I can buy items but what I want is more design advise. I can spend a $1000 dollars but in the end the pieces do not fit.

  • More things geared toward small spaces would be nice (e.g. folding dining chairs, expanded storage/organization selection). But the one thing I’d like to see most from West Elm is product reviews!! I no longer live near a store, and without customer reviews, I would hesitate to buy large items (like furniture) online.

  • What is the one thing West Elm doesn’t sell but you wish they did? – I think West Elm is kind of a lifestyle brand as well, so I would love to see collaborations with other celebrity personalities or brands to showcase it’s design. It’s a hip brand, and I look to it like it’s going to have the next new trend or big thing.

  • West Elm has everything I want! I just wish they would have a wedding registry so I could register at West Elm for my July wedding. Instead I had to register at another home store with less than desirable home style. Help West Elm!

  • I wish West Elm sold bath and kitchen fittings: vintage–y/repro hardware drawer & cabinet pulls, knobs and hinges! seems like a little thing but you can only find super high end or super low end online and West Elm’s aesthtic would be great for the little details!

  • I’d love to see West Elm do some capsule collections with artists and designers (not sure if they have done this in the past?). And I LOVE the comment above from Halia about having a local section!

  • I LOVE West Elm, and you already offer a great selection of items. But one thing that might be a useful and beautiful addition to your line of upholstered furniture would be a sectional sofa (I’m thinking more modern than traditional) with removable, two-toned cushion covers for both the seat and back. A linen/cotton blend fabric would be nice, perhaps in complementary neutral tones. Or a mix of textures — a burlap-like fabric on one side and velveteen in a saturated color on the other side. In keeping with your tradition of offering hand-crafted items, hand-blocked prints or interesting weaves would be nice too (particularly if this could benefit under-served artisans around the world). Folks might buy one set of covers for warm weather, the other for cold. Thanks for listening.

  • Definitely a line for children and infants! However with that said, I love their collaboration with artists…maybe West Elm could convince Ariele Alasko to sell her pieces through them? I love her work!

  • As a college student, I would love to see storage options incorporated into more of the designs. I love the minimalist furniture but a drawer from time to time wouldn’t hurt!

  • What is the one thing West Elm doesn’t sell but you wish they did?

    West Elm has great wallpaper but I wish there were more wall decal offerings; tile decals especially would be a great option for renters looking to spruce up a boring/gross kitchen without worrying about damaging walls or cabinets. I’d plaster my backsplash with peel and stick Moroccan tile if I could find quality decals!

  • I 100% agree with the comments on local. I would love to see a local section that includes collaboration projects with local vendors, artists, craftsmen. I would also love to see a section of “found objects”, antiques, urban relics, etc.

  • I wish West Elm sold body pillows – or very large throw pillows! Other places have them, however I feel like if West Elm had them they would have the perfect cases for body pillows

  • As a guy, I kind of wish that West Elm sold some nice shaving razors. They’ve got the shaving cream and a nice wooden shaving brush, but no matching razor! At least the handle would be nice, so I could slap a replaceable head from my preferred brand on it.

  • Items for my puppy, and more DIY-ables. I’d love to find mix-and-match table components (tops and legs), etc.

  • Solid brass bottle openers. I’ve seen some beautiful ones out there and I’m sure West Elm could source or design something that would fit the brand perfectly. I’d buy them in a heartbeat.

  • Kid stuff! Love the whimsical Xmas decor (especially the santas and elves/gnomes), wish it translated into more child decor!

  • Vintage/retro bicycles with interesting accessories like baskets/drink carriers/bells/gear/leather etc. I think combining west elm style with these items would create a really fabulous product!

  • More dog supplies! Dogs are deeply ingrained in my home. I love the design elements of West Elm and would love to see the dog bowls, collar, and leash all with the same aesthetic.

  • I would love to see more handmade, artisan-based jewelry from West Elm! They have such a beautiful aesthetic and their connection to global trade could allow for some stunning pieces.

  • I would love if West Elm offered more office supplies and desk-friendly options. I love all of the West Elm items in my home and would love to have it in my work-space as well. I could envision a line of beautiful desk trays, paper weights, file folders, pen cup, laptop stand, mail organizer, and more!

  • I wish West Elm would carry more kid’s items. And adding reviews and ratings to the website would be very helpful!

  • I wish West Elm would carry locally made furniture and housewares in every location! Doing so would support artisans, expose shoppers to their local talent, and help West Elm conform more to their specific customers’ asthetics. Even a chain can “act locally”, and I think sourcing from small producers is a great way to really stand out as a business which cares about design AND community

  • A sister/separately branded line of larger products such as kitchens and cabinetry. “The West Elm ___ Collection” including a separate website to showcase the items. Could potentially even include appliances. I’ve been going crazy looking for a reasonable but quality looking and beautiful line of kitchen cabinetry, sinks, etc. Maybe you could also offer in-home design consultations as a secondary service.

  • I would love to see more kids stuff–bedroom furniture, yes, but also stuff for main living areas of a home. Chairs, tables, storage, all ‘west elm’ style but with a little whimsy? Would be so lovely. Also, partnerships with local, independent artists and craftspeople. I know this is already done a bit, but more!

  • thank you for a lovely article and a constant source of inspiration! the west elm store and blog are my go-to sources for design ideas and beautiful, high-quality products. affordable vintage finds would be a great addition to your already gorgeous collection. it would allow your customers to express their personal style by mixing unique pieces in with your beautiful staples!

  • I wish that West Elm would provide a service that would come to my place (my husband and I are about to move across the country and buy our first home…ahhh!) and furnish/style everything. I mean, really. Everything. What a dream that would be!

  • Two things — I wish West Elm sold fabric by the yard, and I’d love to see trendy kids furniture and decor.

  • I’d like more sizes of gallery frames, specifically 11 x 14. I guess it’s an in-between size, but I seem to have a lot of art that size and it’s really difficult to find a simple, wood gallery frame. Would also love to be able to buy wallpaper in the store!

  • I really like the set up at ABC carpet in NYC. Having said that, jewelry cases filled with jewelry from local designers. Ceramics from local designers, one of a kind upholstered chairs.

  • I would love for West Elm to sell “Furniture Makeover” kits. They could do a partnership with Annie Sloan chalk paint or a similar product, and sell the paints and stains along with a “West Elm Painted Furniture How-To” book that details how to create patina and other effects with distressing, glazing, etc. The brick and mortar stores could even sell nice, “curated” secondhand furniture (and/or new unfinished pieces from one of their Etsy partners). That way, they’d serve two kinds of DIY-friendly client: those who just want the paint kit and the book (e.g. those who have time to search for their own flea market finds) and those who want to be able to purchase the furniture painting kit AND the furniture at the same store. How much fun would that be?

  • I would like to find more local products in each store. I appreciate West Elm’s efforts to sell both products made in the U.S.A. along with products made by Etsy artists, but I would like to see more of it.

    Also, I always wondered why West Elm doesn’t offer a traditional gift registry. This would drive lots of business, more than the current “wish lists”.

  • I’ve been on the hunt for linen bedding. I see that they have a cotton/linen blend duvet cover, but I’d love a 100% linen set, including the sheets. Beautiful heavy, smooth, cool to the touch linen. In muted greys and blues.

  • I would love some baby/kids stuff and a local section. I know West Elm does stuff with the community, but to have a local flair in each store, would be amazing!!

  • I love West Elm! They have such a wide variety of products and could easily spend this! I’m moving into a new apartment with my boyfriend and I would love to see some solutions for apartment living. Extra storage, removeable wallpaper, cabinet knobs, or multi-functional furniture would all be great!

  • I would love to see more permanent furniture for the kitchen and bathroom. WE vanities and cabinets would be a wonderful option in the world of interior design.

    I would like to work for West Elm. Not only am I drawn to the WE design aesthetic, I am also drawn to and align with the WE mission and core values. I am working on my resume. :)

  • I love the Mid-Century inspired furniture but I really wish it came in different stains. Specifically the bed, that just comes in white and acorn – I’d love that in a walnut, or even darker stain.

  • I am currently looking for a display cabinet for a small corner in my living room. I am envisioning a tall skinny piece.

    I would love it if they expanded their selection of display furniture pieces

  • More lighting that was more permanent as opposed to temporary. Small investment pieces you would have for years to come, especially hanging fixtures and sconces. So hard to find affordable ones, but there needs to be that middle ground between high end affordable and cheap and temporary.

  • How about a unique line of photo books with a very modern aesthetic and designs that changed with whatever colors, patterns, and trends they are offering?

    Of course, this would have to be an online product and is very much out their wheelhouse, but honestly they carry everything I love now!

  • Wonderful interview- it’s a rarity to find a major retailer with agreeable values as well as aesthetic.

    I’ve added a Great Pyrenees to my little family, but I’ve yet to find a large dog bed that we’re BOTH comfortable with. West Elm has always offered a tasteful and practical selection of fabrics for upholstered furniture- I’d love it if they sold simple pet cushions that would blend seamlessly with my decor!

  • Everything West Elm does is absolutely perfect, from the mobile chandlier to their agate knobs, they’ve managed to transform my space into my dream dwelling. More than anything though I wish they carried macrame wall hangings. I feel like they’re totally the West Elm aesthetic and would be a great addition to any home. Fingers crossed some pop up in the store soon!!

  • I’ve been having a really hard time trying to find an attractive home office standing desk and counter height office chair. I wish this was something West Elm sold!

  • I agree, partner w Spoonflower to feature some of their fabrics that enhance the West Elm design style. Also, smaller furniture for those of us who embrace minimal style living. A book featuring the best of West Elm designed spaces. And, of course, offer some pieces that are less expensive. Oh, and consider opening a store in San Luis Obispo, CA.

  • I’m literally obsessed with West Elm and use their furniture and accessories all the time for clients of mine, but I need to start filling my own house! The selection is to die for, but if I could source funky decor for my upcoming mini-me’s nursery, it would be the icing on the cake!
    Keep doing what you’re doing West Elm… oh, and a store in Edmonton would make my dreams come true! XO, S

  • It’s hard to say, they have so many creative beautiful products! I would say silk duvets. Looking for the pintuck duvet in silk.

  • I would love if it West Elm offered organic upholstered furniture and rugs. I’ve been shopping for these lately and am finding out how difficult it is to find options that don’t contain toxic flame retardants.

  • I wish they had a collection for young, urban professionals… Similar design aesthetic to everything else, but a more basic series for recent grads to build off of (instead of Ikea!) A collection that would fit into smaller budgets and apartments :-)

  • I wish west elm sold a larger variety of chic storage solutions. Things like organizational bins, closet shelving, hangers, etc. Who wouldn’t want their closet looking like it was professionally designed and part of some fancy boutique. I would also love it if they sold children’s furniture. Not that I need it anytime soon, but it would be awesome to have a west elm designed nursery!

  • I would love to see a selection of books – maybe interior design books, cookbooks, and the like. They’d be great for gifts as well as design inspiration!

  • I wish west elm sold some of the unique vintage pieces they use in their catalog photos- even reproductions would be great! I often take note and wish I could purchase those to add to the mix and complete the look!

  • I’m going to have to piggyback and the person who mentioned removable wallpaper! But for the most part I love your line.

  • I wish West Elm sold more small credenzas/sideboards, like the Copenhagen (or a Rustic Storage style) in a smaller size. Also, more Steven Alan rugs!

  • More Bar Cart options and bar accessories. Also more Mid-Century modern options in hanging lighting would be nice.

  • I’m on the hunt for a stylish twin day bed/trundle. It’s soooo hard to find an attractive one. They are all too children’s roomy. I would love West Elm to offer some trundle bed options!

  • I love West Elm’s collaborations with local artisans and would love to see more of that. Also echo others’ comments about a fab baby / kids line!

  • I would love to see a line of fabrics by the yard –I love so much of the patterns and textiles West Elm offers, and would love to incorporate them into DIY projects.

  • More Eco-Friendly items! I love West Elm’s aesthetic, and being conscious of our environment, it would be great if the two could merge!

  • I wish some of their items were a bit more DIY friendly. I love that they’re finally doing items like brackets and cabinet hardware, but sometimes I fall in love with a detail of a design (like a table leg, a fabric, a nailhead trim) but can’t afford the money or the space in my small NYC apartment. If they offered smaller, affordable pieces of their great design then we could all benefit in our own DIY projects (which DesignSponge is so good at inspiring/teaching)!

  • I wish West Elm sold a line of high quality Bluetooth speakers (possibly as a partnership) that are well designed and deliver pristine audio.

    As a music lover, it is hard to find electronics that fit the design of our home while maintaining high fidelity audio.

  • It would be great to see children’s items – but things that could transition from toddler to teenager.

  • More curtain rod options, ditto partitions.

    Perhaps a modern rotary phone for those of who still have home lines?

  • I would love to see more “ethnic” inspired items to add some character to West Elm’s established style. Vintage items would be great too!

  • I’d like to see a line geared toward children. I’m sure West Elm’s style would be really great for kids rooms/playrooms.

  • Pet products, but not just collar/leashes/etc (that space is super saturated) – I’m thinking more along the lines of furniture-like beds, beautiful bowls, etc. I feel like so much of my pups stuff doesn’t compliment my apartment, and the only available options are extremely expensive (I saw a $500 wooden dog bed, no joke).

  • I love West Elm and they sell such great stuff already- this is a hard question! I do love their collaborations (Sherwin Williams Paint, Their Market Products, and their linen collection) I always get inspiration or find new modern stuff to love. Would love if you had collections like these for pets, plumbing fixtures or children’s products.

  • How can you improve upon perfection!? If I had to pick one thing, it would be…. a beautiful children’s’ line.

  • I would love to see them sell more of local artist’s work in store! They could have small sections dedicated to artist’s and designer’s paintings, letter press and screen printed posters, etc. Maybe host small workshops for the community to make their own original artwork to compliment their new West Elm furniture :) Similar to what is happening with their partnership with Minted, but on a more local level.

  • I wish West Elm sold Carpet Tiles! Sold separately so they could be mixed & matched and changed from season to season, this would be an economic way to create a custom look from West Elm’s awesome patterns and color palettes without the commitment of a major purchase. You could even hang them on the walls as artwork (that absorbs sound!).

  • It would be amazing if West Elm had a plant nursery arm of the brand (maybe sell some Elms in there?). They could sell indoor and outdoor plants that go well with the West Elm aesthetic.

  • This may be cheesy, but I love West Elm’s aesthetic and wish they made some cool cat furniture! Like bookcases with a side for cat scratching, or furniture that hid litter boxes (could be all purpose, could hide a pet bed for dogs or cats), wall shelves suitable for climbing, etc. Dogs get a lot more furniture and accessory attention and as a cat owner who also appreciates design and will never put an atrocious carpet covered “castle” in my house I would love some fun pet/cat friendly furniture! The few stylish options out there are VERY expensive and I’d love to see the West Elm take on cat furniture :)

  • More plumbing fixtures like apron sinks, faucets, accordion mirrors with mounts, open concept cabinets for the bathroom & Mullen doors for standard size shaker cabinets for easy DIY’s.

  • I love West Elm’s mid-century pieces! I’ve been looking for lounge chairs that mimic the mid-century classics and I do wish they would do more of that!

  • One-of-a-kind art pieces!!! (Not that reproduction poster stuff) Great interiors start with great artwork. Think Serena & Lily’s art section, but with a West Elm curatorial point of view.
    Thanks!

  • I love repurposed wood that can guarantee safe original finishing and products. I’d love to see a repurposing section where furniture is reimagined from old items — so that there is less waste. I know a long time ago, Chef David Burke used to serve his bread bowls out of unique items like an antique red firetruck. He’d place them in the back cab. Super cute.

  • I like the local offerings mixed in with the West Elm offerings in our store. More of this would be great. Pantry staples and more kitchen goods too – I love those products, and would shop for them more often than a larger piece of furniture or a light fixture.

  • Children’s furniture! I am pregnant with my 2nd child, and would love it if west elm had a children’s section. We love all things west elm!

  • My first reaction was that this HAD TO BE A TRICK QUESTION — because they sell so many amazing things — even kitchen appliances (!!!)… but if I had to pick something, I’d ask for nursery furniture/decor — I think they’d put together an amazing selection of items.

  • It took a while looking at HOW MUCH they have on their store to figure this out (reading some of the other comments gave me inspiration too), but I think having more pet accessories would be great – I would LOVE to be able to find a cute/modern cat bed/tower that’s not the same old ugly stuff.

  • I would also love a section for photo and shelf displays. I have a corner in my family room and smaller sections of walls in the house that need that ‘just right look’ of photos and small selves to display keepsakes. Combining the frames and shelves is so tough for me, I can’t even get close to the challenge. It would be great to have a section that helps me mix and match so that it’s not too uniform — and get unique tips that only WE can bring to design?

  • I think West Elm does a great job curating beautiful collections. It would be interesting to see them branch out and extend their gifts section to include jewelry – perhaps collaborations with up and coming local designers. After all, they have a gorgeous collection of trays and boxes to display them in.

  • OK, this is totally weird, but I wish west elm still sold a nice toilet brush. I am so sick of cheap, plastic-y things slowly falling apart in the corner, and I don’t like all the chrome, high design or “I’m a plastic flower pot” choices.” Didn’t you carry a nice wooden handled one briefly? This is what my life has come to – pining for a toilet brush.

  • Goodness, I think that WE carries most everything I can think if except a children’s selection. My favorite is their bedding , love it!

  • West Elm is one of the most enjoyable places to shop! I wish they sold more tech gear, such as laptop sleeves and iPhone cases. I would be all over that!

  • A murphy bed would be awesome. I’d also love to see coffee-making equipment (french presses, Chemex, hand burr grinders, etc.)

  • Square frames with square mats for Instagram prints – it’s so easy to print with PostalPix, but framing options are very limited!

  • Oh! My first thought was clothing, but I second the comments above asking for tile or other fixed home decor collections (house number hardware, mailboxes, maybe doorknobs?). And pet/cat furniture; since IKEA stopped selling a cool non-carpet tree, there isn’t much out there that’s not tacky. Luckily I own the IKEA tree :)

  • Luggage. I know they have totes, but a full line of luggage would be great. You know they would make the perfect weekender bag. And if anyone could make a rolling carry-on that is actually attractive it would be WE

  • Sell more experience in smaller markets. I’d love to see more pop up stores in smaller towns. I just moved from Chicago to Detroit and miss walking around and experiencing west elm . I’d love a full store here but if not, I think popups in areas of cities with growing art communities would be fun and in line with the WE brand.

  • I love the market items, but I would love an expanded kitchen item section. When I needed mixing bowls recently, I wished some were available at West Elm.

  • I really love West Elm (I’ve been eyeing/saving for the Ainslie sofa for months!), and it’s really my go-to for creative dining accents along with being my destination for practical inspiration on how to arrange a room, enhance character and infuse my own personality into a space.

    With that said, I’d love for WE to do two things: focus on creating more fantastic white furniture (so classic, so transferable, so workable) and designing more amazing chairs. Yep. I’ve been looking a long time for the perfect reading chair and haven’t found it yet. I think it’d be cool for anyone creating the perfect reading nook to simply know that WE is the place to go. I’m talking more colors, more patterns, more functional designs. With matching or coordinating ottomans and even dog beds (because what cozy reading corner is complete without a sleeping pooch!?).

    Thanks, WE!:)

  • Considering the resurgence of DIY, I would love to see some beautiful home decor DIY kits. Many people love doing things themselves but don’t have access to beautiful materials.

  • This isn’t exactly an item that I wish they sold… but when I was getting married, I really wanted to register with West Elm, but they didn’t have a registry option. That’s what they’re missing!

  • I wish West Elm sold paint. The colors you use are so great. It would be awesome to see those colors in paint. I’ve been searching for the perfect colors and finding it really difficult.

  • They have everything! I’d love to see more outdoor/gardening items and reclaimed furniture. More dining table options, please!

  • I’m a huge fan of West Elm. The Mango wood console table is my newest favorite!
    I’m lucky to live in Brooklyn and have the Marketplace nearby so I can check out the localized offerings. That is one of the most wonderful additions to their business plan. But if I were to want MORE from them, I would reiterate some of the comments above and say ‘Curated DIY’ options: tile, paint, more fabrics, wallpaper (and needed accessories for wallpaper), temporary options for renters and full on DIY building blocks for homeowners. Home Depot is great but there’s no one to curate a go to area for good design pieces. Ikea is great but often cheap. West Elm is gorgeously curated and could really cater to those of us that like to have style and do it ourselves! Thanks for this offer it’s a fun one to contemplate!

  • I wish West Elm sold DIY projects. I love that there are meet ups occasionally in some of the stores, but for those of us with busy schedules or who don’t live close, it would be great to have more opportunities for customers to not only shop at West Elm, but use it as creative inspiration.

  • I know it’s been said before but what first came into my mind was clothes!! Also kittens. Because, kittens.

  • I would love to see West Elm’s aesthetic extended in to children’s home goods: linens, cribs, etc.

  • I am wishing for two new categories at West Elm…1. Pet products are aplenty everywhere, but modern, natural or organic, stylish pet beds, condos or supplies that are affordable are hard to find and would be a winner. 2. Fitted slipcovers for your sofas that would create transition from fall to spring…change up decor in a room…or simply satisfy the desire for all of us dual personalities to have both a velvet and linen sofa at a moments notice = increased sales and customer happiness at the same time!

  • I would love to see some sort of Wardrobe piece. I think it is fun to play up my clothes and would love a great free standing closet piece to change a spare room into a dressing room.

    Also I would love for the bed that is pictured above (Alexa ) to be available as just a headboard.

  • I’d love to see tools & gardening supplies expand. I come to west elm not only for select products but because I think they have an amazing curated aesthetic overall and I would love to see that expand!

  • I’ve been a long time fan of West Elm (currently eyeing the Ainslie sofa!) and, for most things, WE is really my go-to. I find the prices to be affordable, particularly with the frequent sales and WE card. There are two things, however, that have long alluded me. First up: white furniture.

    Maybe it’s because of my love for Scandinavian design or simplicity, but I always have a difficult time finding high quality, beautiful white furniture. I’d love for WE to create more white pieces. They could be classic, transferable and so workable.

    I’m also in the process of creating a reading nook in my home and the perfect reading chair has alluded me. I’d love for WE to be the go-to spot for picking out the perfect chair. I’m talking more colors, more prints, more designs with coordinating or matching ottomans and even dog beds (because what reading corner is complete without a sleeping pup?!).

    Thanks for listening, WE!

  • I have a 2 year old daughter, with our 2nd baby girl on the way. The second we found out we were having another girl, I was bursting with creative energy, ready to design the girls playroom/nursery. My aesthetic gravitates towards West Elm’s natural elements and simplistic design. To say that I wish they had a baby line is an understatement. I have visions of West Elm kids and it would be a beautiful thing.

  • i bought a platform bed from west elm sometime around 2005. it was a model that came with the option of interchangeable velcro upholstery. somewhere down the line my bed model was discontinued. id very much appreciate the option of this interchangeable bed frame upholstery brought back.

  • West Elm has such a lovely aesthetic, complemented by their work with artists and makers. I would love to see both that look and philosophy carried over into an expanded pet line. The work with Billy Wolf is wonderful, but limited. I am currently looking for an understated, functional new collar and leash for my sweet dog, and would love to find it at West Elm.

  • More coffee table books and cookbooks! Also, as previously mentioned, stationery would be wonderful. There are a lot of local letterpress shops that would pair beautifully with the other products you currently sell.

  • As a renter, I wish West Elm sold a well designed light fixture that could work with or replace the standard flush mount fixture found in most apartments.

  • Throws made of cotton! Most of the throws at West Elm are made of acrylic, and end up pilling and looking really worn within a month or two.

  • It would be so awesome if West Elm would sell furniture for kid’s/toddlers that they could use as they grow older. Dressers, beds, textiles, etc. that are childish, but not too baby-like.

  • Honestly? This may sound a bit odd, but I wish they sold pet furniture (for cats specifically as a recently minted cat momma). There are so many horrible carpet-covered beige cat trees out there, and for once I’d like to find something that goes with my gorgeous West Elm sofa…

  • I believe that West Elm does a phenomenal job on the details of a home. They not only make each votive and vase unique, but they make great tea towels and step stools, etc.

    What I would like to see is more detail in bathroom organization. While they do carry great bathroom items, I would like to see a wider selection of soap/toothbrush holders, toiletry organization, waste baskets, and they can elaborate on that.

  • I’d love to see more outdoor hardware (lighting, mailboxes, house numbers, etc) and more everyday home good items that are classic and well built.

  • West Elm is great, so inspirational! Would be also nice if they sold bathroom vanities and wall cabinets, and have more choices of compact sofa-sleepers for small spaces.

  • I wish the sold art from local artists. I think it’s great that they’ve started teaming up with local artisans, but having a bigger platform for local artists could go a long way in making each west elm location localized to their market, as well as giving west elm shoppers the chance to support local artists and have one-of-a-kind pieces instead of mass-produced prints.

  • Indoor hammock chairs! I could see West Elm making some pretty cool looking stands–dark wood and a gold base like the Vonnegut bench, marbled like the Reeve coffee table, mirrored like the herringbone coffee table, or geometric like the Origami coffee table. And I bet they could upholster the crap out of the actual chairs! The poufs provide some inspiration for what these chairs could look like–bubble knitted, Moroccan weddinged, Mongolian Lambed…actually I think every version of their poufs would look awesome in a hammock chair!

  • I wish there was more kitchen hardware. There are lots of beautiful, ornate cabinet pulls, but they’re not as functional in kitchens as they are in living rooms, etc. I also wish there were more tea towels!

  • I love the West Elm aesthetic, especially the Market pieces. I would love to see that expanded beyond the kitchen — maybe some simple bedding or items for organization and cleaning.

  • What I think is great about West Elm is that they sell interesting furniture and home decor items at reasonable prices. I’m not so sure that it makes the most sense to keep expanding to provide more and more completely different items but rather to expand the current product lines to to draw in different types of consumers who like some aspects of WE currently, but not all. Offering more fabric and (perhaps) wallpaper options would do that.

    I find that West Elm’s current patterns are usually very modern and overly geometric. If fabric was offered that had a more artisan or handcrafted quality to it would be great. This would also be great for people who already have mid century modern dining room chairs (or other furniture) and need to reupholster the seat cushions to achieve a modern feel. Making fabric options like this also tie in to their handcrafted and collab projects.

    A few brands that have a handcrafted feel to their prints that would work well with West Elm furniture and design sensibilities are Fayce Textiles, Bookahou, Block Shop and Mio Karo.

  • I love West Elm and definitely get the aesthetic they are looking for. However, I feel that although the color palette is well rounded for the products they make, it is the same shade of a white wash/grey over tone for every since product. I wish colors would be richer. For example, the greens are always sage and the yellows are always mustard. I’d love to see more concentrated colors.

    As far as an actual product, I would expand on the entertaining/gardening movement that is going on now. Why not provide all the products necessary for the perfect outdoor party? You sell seating, pillows and plants. But what about string lights? A fire pit? Sparklers? Disposable bamboo cutlery? Sell the ambiance/mood that people are trying to create as well. And West Elm could enter the bridal world selling cake toppers, garlands. You know, sell a kit for any and all occasions that give the put-together West Elm look in just one box.

  • I would love to see West Elm create a personalized bar set- minimalist, but great gift idea. For example: the mixer, shaker, and glassware to match a specified alcohol preference. And take it a step further, launch a build your own bar cart deal- various casters, finishes, etc. Everyone loves a good opportunity to customize!

  • I’m always looking for more items Made in the U.S.A. — it’s really difficult to find furniture that’s truly green — not only made from sustainable materials. Because West Elm has increased their focus on local artists, crafters, and bloggers, I think they would do a great job curating an affordable Made in the U.S.A line. Also! I wish they still did more paint collaborations than they do now!

  • I wish West Elm sold a bigger version of the martini table, and a larger version of their 3X4 rolling storage, probably without the rolling.

  • Oh, West Elm! How you steal my heart. It would make life much easier (and more visually appealing!) if you designed furniture and decor for children. Maybe nursery items that convert into a “big kid” room. My husband and I are moving into a brownstone in Chicago and will definitely be adding West Elm elements to our new home.

  • I’d love temporary wallpaper. I’m a renter, and really want wall love that goes with the rest of the WE aesthetic.

  • More outdoor furniture options! My next project is to furnish our porch, but I’m having trouble finding attractive pieces within my budget.