It’s a new year, and with so many resolutions to be healthier we had to share a peek inside Juice Served Here. Designers Barbara Rourke and Jason St. John of Bells & Whistles – who started out as artists and furniture makers and evolved into a full-service design studio – wanted to achieve a very clean and fresh aesthetic, something that complimented the juicing culture but with a different approach then you typically see at a juice bar. A simple color palette of black and white with pops of red-orange and natural wood elements was used to create a sophisticated, Scandinavian-esque cafe feeling merged with the healthy California lifestyle. Barbara and Jason enjoy developing their own concepts for bars and restaurants, and their first self-propelled restaurant project will be opening by the end of 2014, so stay tuned. If you’re in LA, be sure to check out Juice Served Here in person at 8366 W 3rd Street. It’s owned by Alex Matthews and Greg Alterman (who owns Alternative Apparel). Many thanks Barbara and Jason, and to Jennifer Puno for the photos! – Anne
Image above: This is the lovely view you see when you first walk in.
Click for more inside Juice Served Here after the jump!
Image above: Shots are served up in Heath Ceramic glasses on beautiful wood trays.
Image above: The custom geometric wood wall continues from the wall onto the underbar. The wall was designed by Bells & Whistles and fabricated by the very skilled master-craftsman, Jason Lane.
Image above: The raw vegan treats in the pastry case are provided by Café Gratitude.
Image above: A great shot of the wood wall. I can’t get enough of it! There’s not a direct inspiration for the wood wall but I have been creating some geometric artwork lately and this is the evolution of that work from a 2D canvas to a 3D sculptural design element. Overall the designs are inspired by patterns, architecture and design lines of the 40s, the 70s, and a bit of today.
Image above: All the graphic design work and branding is by Jason Bleick of Bleick Studio.
Image above: The space is very small so there weren’t too many options in terms of layout. We had to accommodate several practical things for code requirements so the final layout is the best solution for flow, aesthetics and code compliance.
Image above: The bar is a great place to sit especially if it’s your first time. The staff is always happy to let you sample the juice so you can choose the most delicious juice for you. The barstools, tables (steel base/alder tops), steel and wood back bar shelves, and planto-o-lier were fabricated by REHAB Vintage Interiors. The lamps are Tom Dixon.