Today’s Biz Ladies post comes to us from Rebecca Tracey, a jet-setting Business Coach, and the head/only honcho at The Uncaged Life. She works with clients from all over the world who want to have the freedom of working from anywhere by running their own online business. She’s helped 100+ big thinkers find their message, create packages that sell, and learn to do business THEIR way. She started her business while living in a van, loves rock climbing and riding her bike around Toronto, and is obsessed with helping people realize that life is too short to what-if your way through. Today she shares with us her tips for honing in on your business message and how to use that to help you grow. Thank you so much for your positive and helpful insight, Rebecca. —Stephanie
Read the full post after the jump…
If I asked you what you stood for in your business – would you know?
If I asked you why you started your business, or why anyone should care about what you have to offer, or what makes you stand out from all the other designers/jewelers/crafters/makers out there… would you know?
Like, really know?
I’m talking about your core message. And yes, I’m suggesting that you need one.
When I say ‘core message’, I don’t mean a perfectly crafted sales pitch, or a well written mission statement – we’ll save that for your copywriter to help you with! I’m talking about a really deep and intentional sense of the big WHY behind your business.
Call it purpose. Call it impact. Call it your mission. It’s the big reason why you’re here (as in, on earth). This might feel big and scary, but it shouldn’t! The good news is that your message is in you already. Sometimes it just needs some digging to pull it out.
Here are the main reasons why knowing your core message is so important in your business:
1. It helps you stay grounded.
Being clear on your bigger message gives something that’s important to you, so that when business feels hard, or scary, or you want to give up, you have something deeper to come back to. You have something bigger than yourself to believe in. You have a reason to keep going.
2. It helps you stand out from the crowd.
In a saturated market, sometimes your work doesn’t speak for itself. Your success in business is often a result of your amazing work + your branding + your sales skills. And a big part of your branding and sales is your message. Clients and customers buy your brand – your story, your values and your beliefs, which are all wrapped up in your message. It’s a way to connect more deeply with your customers.
3. It gives you space to expand your business, without feeling locked into doing just ONE thing
I always like to think of business like a bicycle wheel. Right in the center of the wheel is the hub – that’s where your message lives. And radiating out from that are all the spokes of the wheel – all the different ways that you can bring this message to fruition in the world. These spokes are where all your different offerings live. Some spokes are design related. But some might be broader than that – maybe coaching, or teaching, or writing, or volunteering. There are infinite numbers of ways that your message can be brought out into the world. And by letting yourself lead with your message, you have room to expand and grow your business as you evolve.
Think about it. Rather than getting stuck because of your job title – “I’m a jewelry designer”, or “I make cards and stationery” – you get to expand your description to be whatever you want it to be, so that as your business grows and evolves with you, nothing ever feels disjointed.
When you are in tune with your core beliefs, values, point of view, and purpose, it stands out in everything you do. Your work gets better. Your business gets better. And I really do believe that you, as a person get better, because you are living in line with what truly matters to you. Some call it authentic business. I think it’s the only way to do business.
Here are some prompts to help you dig into your core message:
1. If you were given a microphone that let everyone in the world hear you speak for 30 seconds, what would you say?
2. What is the thing that you just can’t shut up about that comes up over and over again (your soapbox)?
3. What do you believe in that you think everyone else should believe too?
There are all clues to your core message.
When you have those answers, take it a few levels deeper and get more tangible by tying them into your business. Ask yourself:
1. Why do you care so much about your message?
2. What’s your point of view about the best way to achieve your message? For example, “The best way to _________ is to _________”.
3. How do you specifically help people achieve that?
Here’s an example:
Let’s say you’re a stationery and card designer. And your big message is that “the world needs more love”. And your point of view in the world is that good communication is the key to creating more love in the world. And how you do that is by creating beautiful cards for people to send to their loved ones to show them how much they care.
Now it’s your turn. Work through the prompts, and post your message in the comments! Your message is the foundation of your business, and the sooner you put it out there to the world, the better!