Today’s Biz Ladies post comes to us from previous contributor and social media maven, Katrina Padron. As the founder of Padron Social Marketing, an award-winning social media agency with a simple truth ‘You don’t need fans; you need sales’, Katrina offers weekly social media strategies and insights through her website. Today she shares some tips and best practices for using Pinterest to grow your business without being pushy and self promotional. Thanks, Katrina, for this helpful advice! —Stephanie
Read the full post after the jump…
Pinterest rule number 3 says “No Self Promotion.” But before we even get to that point I know you’re thinking, “I’m on Facebook, Twitter and Google+. Social media already overwhelms me…do I need to be on Pinterest too?” Yes, here’s why.
Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.
Pinterest has gained enormous traction. It’s quickly becoming a favorite tool, especially among the design and retail communities because:
- As of February, Pinterest has 25 million users. (Business Insider)
- 70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas)
- Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. (Rich Relevance)
With that said, we’ve found ways to use Pinterest to grow your business and build your brand all while adhering to Pinterest’s etiquette.
Quite simply, if you are doing work you would love to share, pin it; if your work is inspired by someone or something, pin it; if there is something you personally like, pin it. But let me break this down a little more to make sure you are fully leveraging Pinterest.
How to humanize your brand and why it’s so important
People like to do business with other people they know, like and trust. Creating boards that show who you are is compelling. It offers a personal side to your business. If you are already using personal branding for your business, use Pinterest to take it to the next level. Use boards to showcase your lifestyle – maybe a “Your Style,” “Offices I’d Love to Have,” “Best Books List” or “Dream Vacations.” These boards help show who you are and give your followers a chance to connect on a personal level with you.
The tip to network with out being pushy and self promotional
Just like any social network, Pinterest is meant to be social. Social media gives you a unique opportunity to get in front of people you might not reach otherwise. You can connect, comment, like and re-pin just as you do on Facebook and Twitter. As you start doing this, you are putting yourself and your business in front of more people. The best way to comment is to be genuine and never self promote in someone else’s thread.
What it means to curate content and how to create boards for your target
Curating content means creating boards around a particular idea, category or theme.
This becomes even more of an opportunity when you are 100% clear on your target customer. If you know who your target customer is and what they find entertaining, educational and empowering start creating boards that sit in the sweet spot of what they want and what you are an expert on. This helps position you as an expert on that content.
Exactly how to optimize your post for more web traffic
Recently, one study showed that Pinterest drives more visitors to third-party websites than Google+, YouTube and LinkedIn combined and in many cases Pinterest is driving more web traffic than Twitter. Each pin is attached to a permalink that takes people directly to the website where it is from. When you post, be sure the link takes them back to your website where there are opt-in forms or take them to a page where they could purchase, see more items, pin more items or opt in to hear more from you.
Pinterest also wants you include a thoughtful description on your pins. You can include the name of the product, what it was inspired by, price and the link to find it on your website. For even more exposure, include relevant hashtags and keywords so that your pins show up in searches.
The secrets to frictionless sharing on Facebook and Twitter
Pinterest is set for frictionless sharing with Facebook and sharing on Twitter is beyond easy. You likely already have a following on Facebook and Twitter. By sharing your pins directly to those sites you are leveraging your resources and expanding your reach to communities you’ve already built.
To share directly to Facebook sign into Pinterest, click your username at the top-right toolbar, then click Settings. Next, you can add/remove Pinterest to your Facebook Timeline by clicking the slider. ON will add your pins to your Facebook Timeline. OFF will remove Pinterest from your Facebook Timeline.
When you are pinning something you will be able to select which board it is pinned to and then in the lower right corner check the Twitter box. That will share the pin directly to your Twitter account.
There’s even more great ways to grow your business with Pinterest in part 2 that I’ll share next week. But first, I’d like to know which strategy you are most likely to do first. Or, if you are already using Pinterest for business, what is working for you?