Today’s Biz Ladies post comes to us from photographer Jeffrey Opp. In keeping with Max’s wonderful Photo 101 series, this week Jeffrey is offering some tangible advice for branding your blog with your photos. From the styling to the related content, he shares three ways for making the most out of your photography. Thank you, Jeffrey, for sharing your insight with us today! –Stephanie
Read the full post after the jump…
As a photographer, I’m biased toward pictures, but imagery can be the most powerful way to brand your blog. If done correctly, the right images can create a cohesive site that draws readers in and keeps them coming back for more. Plus, you’re more likely to be pinned on Pinterest and be recognized across platforms. Images have their own language and learning how to combine them with the written language on your blog will make for a much stronger package.
There are three big ways to brand your blog with images:
#1 Style of images
The simplest way to brand your blog with images is to give them a specific look. If all of your photos have the same unique style, everyone will know they belong to your blog. This can be accomplished a number of different ways. Choosing a consistent color palette is the easiest and most frequently used. A Beautiful Mess is a perfect example of this because every image on the site, no matter if it’s shot by Elsie or a contributing writer, is shot with high chroma colors. Other bloggers stylize their images by keeping them rich and saturated, such as House of Brinson, the blog of an amazing food photographer. Another way, although it’s a bit harder, is to compose your photos in a unique way. For the Easily Distracted does this by shooting every image on her blog with a vintage camera, usually her Diana, which gives the blog a vintage and grainy feel. Similar things could be achieved by applying a filter, such as those on Instagram.
The important thing to remember is to make certain that the style you develop goes with the brand and the theme of your blog. You would not want to blog about colorful, hand-dyed fabrics and use photos with low color saturation. Instead, you want to use a vibrant color palette while keeping the images bright and airy to reflect the light and airy nature of the fabric.
#2 Content of the images
What people see in the images on your blog will help perpetuate your brand. Whether you’re sharing photos of landscapes, your house, people, or your product, you want them to carry a cohesive theme so that anyone landing on your blog knows instantly what your blog is about. Make sure the same themes appear throughout the blog. If you blog is about sewing, use images that are related to sewing but think about taking it further. Photograph other people you know while they’re hard at work sewing. Show off your latest creation in-progress. Share your thrift store pattern or vintage sewing machine finds. Madalynne is a wonderful blog all about sewing and the women who do it for a living.
#3 How photos relate to the text
The relationship between your writing and your images can also develop your brand. Ask yourself what role does each image play? Do the images create a mood for the text, illustrate the text, or do they play another role?
Using images to illustrate text is the most common way the two elements relate. This mode aids the reader’s understanding, which is why you will find it in a blog that focuses on how-to articles. Take a peek at House of Brinson again to see how he uses text to further illustrate his photos.
Some bloggers use images to establish the overall mood of their site. Wedding photography blogs are a great example of this because it’s a compilation and continuation of celebration and happiness. Every post you get to see someone’s best day and the party that went with it. You can’t help but feel good while looking at their blog.
Photos can also be used to create a narrative for the text. If you write a travel blog, you want to build on the excitement that comes with travel. To create this narrative you would show photos from the the local people, train ride, and hike before showing images of a destination like Machu Picchu. You can use narrative to tell the story of your business or the story of your customers and how your product changes their life.
So now that you know the three ways to brand your blog with images, take a peek at your site and think about the overall theme and voice of it. How can you change your photographs to make a stronger pairing between them to solidify your brand and make you more recognizable? I’d love to help you out if you want suggestions so put a link to your blog below and I’ll take a look.