Although the official start to fall is weeks away, the beginning of September always seems to be the symbolic end of summer. On the street, the sound of rickety bicycles and street hockey games is exchanged for the squeaking of yellow school buses. In the supermarket, the cherries and strawberries of months prior are swapped out for farm fresh apples. The calendar, which was once an open swath of blank space is now filled with important dates: meetings, PTA events, book fairs, and after school soccer games. This informal annual changing of the season is, on one hand, a sad farewell to summer, but also one of the year’s most magical times—something worthy of celebration. And I really can’t think of a better way to celebrate than with the most iconic back-to-school music video of all time: Britney Spears’ …Baby One More Time.
Filmed over the course of three days in 1998, the debut video of America’s future pop princess was no big budget affair. Set in LA’s Venice High School and featuring outfits handpicked from K-Mart, it could have been any other run-of-the-mill production from a nameless pop music hopeful. However, as soon as Ms. Britney Jean Spears sashayed her way into our hearts in that oh-so-scandalous schoolgirl uniform, history was made. “My loneliness is killing me” would become cemented into our collective consciousness and back-to-school would never be the same again. —Max
Video: …Baby One More Time, Britney Spears
Director: Nigel Dick
Location: Venice High School