Today’s Biz Ladies post comes to us from Liz Lockard, the creator of the upcoming Your SEO Roadmap, a DIY course on exactly how to amplify the traffic to your website. Liz has previously contributed to the Biz Ladies series with some useful tips on how to use Google Analytics to grow your business, and today she offers some out-of-the-box ideas to grow your online audience. Thanks, Liz, for another helpful post! —Stephanie
Read the full post after the jump…
Ever want more traffic to your site? Of course you do! Me too.
As long as you have a website, the desire to grow the number of eyeballs on your blog, your products, your services never stops.
(Not sure how much traffic you currently have? You might need some help with Google Analytics.)
I’m here to tell you – there are SO many more ways to drive the right kind of traffic to your site!
Here are just three ideas I bet you haven’t heard of before:
Create Something Crazy Useful
I’m talking insanely useful. Like omgicantnotsharethiswithallmyfriends kind-of useful.
What sort of “thing” am I talking about? Maybe you sell artwork. You could create a tool that helps your potential customers “virtually” hang your (or anyone’s really) on their walls after they upload a picture. Not a techie? All you’d need to do is hire a developer for 2 hours to create the tool you envision.
The crucial trick here is to make sure whatever crazy useful thing you create, it relates to your business AND to your ideal client.
As much as creating the perfect tip calculator app would be useful, if you sell candles, it’s not going to line up with your ideal customer.
The second piece is here is to then go tell EVERYONE you know about your crazy useful something and ask them to share it. If it’s useful enough, you won’t have to do much asking :)
Get Credit for Your Discounts
Do students or teachers love your products? Or could they?
If you offer a teacher/student discount, you can reach out to a lot of pages like these to get your discount advertised: http://www.giftcardgranny.com/blog/the-complete-list-of-66-teacher-discounts/)
Looking for more? Just google “teacher discounts” and see what blogs come up.
Same goes for military, senior or other sub-population groups you’d like to appreciate with a standard discount.
Local event that is. Hosting a local event at your shop (don’t have a shop? partner with a local biz who does) can be a great marketing avenue in and of itself. And if it’s a good event, it can be fairly easy to get it mentioned in all sorts of round-ups like these that your target market is already perusing.
The key here again is to make sure your event is targeted at your ideal customer. A “we’re giving out free money” will attract a lot of people but “we’re hosting a free kid-friendly painting party” where you also showcase your custom personalized children’s artwork frames would be chock-full of purchase-ready buyers in addition to getting you some website traffic love.
There are a lot of different ways to get more traffic to your website, but I hope these three out of the box ideas helped get your brainstorm juices flowing for more unconventional ideas for getting more of the right kind of traffic to your website.
What about you?
What’s your favorite unconventional way of driving more of the right kind of traffic to your website? Did you like this list? Let me know in the comments!