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Biz Ladies: Out-of-the-Box Ideas to Get Traffic to Your Site

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Today’s Biz Ladies post comes to us from Liz Lockard, the creator of the upcoming Your SEO Roadmap, a DIY course on exactly how to amplify the traffic to your website. Liz has previously contributed to the Biz Ladies series with some useful tips on how to use Google Analytics to grow your business, and today she offers some out-of-the-box ideas to grow your online audience.  Thanks, Liz, for another helpful post! –Stephanie

Read the full post after the jump…

Ever want more traffic to your site? Of course you do! Me too.

As long as you have a website, the desire to grow the number of eyeballs on your blog, your products, your services never stops.

(Not sure how much traffic you currently have? You might need some help with Google Analytics.)

But WHERE can you find that traffic? Maybe you think you’ve already tried everything. Like Facebook, Twitter, writing a guest post, or maybe even a crazy cat video.

I’m here to tell you – there are SO many more ways to drive the right kind of traffic to your site!

Here are just three ideas I bet you haven’t heard of before:

Create Something Crazy Useful

I’m talking insanely useful. Like omgicantnotsharethiswithallmyfriends kind-of useful.

What sort of “thing” am I talking about? Maybe you sell artwork. You could create a tool that helps your potential customers “virtually” hang your (or anyone’s really) on their walls after they upload a picture. Not a techie? All you’d need to do is hire a developer for 2 hours to create the tool you envision.

The crucial trick here is to make sure whatever crazy useful thing you create, it relates to your business AND to your ideal client.

As much as creating the perfect tip calculator app would be useful, if you sell candles, it’s not going to line up with your ideal customer.

The second piece is here is to then go tell EVERYONE you know about your crazy useful something and ask them to share it. If it’s useful enough, you won’t have to do much asking :)

Get Credit for Your Discounts

Do students or teachers love your products? Or could they?

If you offer a teacher/student discount, you can reach out to a lot of pages like these to get your discount advertised: http://www.giftcardgranny.com/blog/the-complete-list-of-66-teacher-discounts/)

Looking for more? Just google “teacher discounts” and see what blogs come up.

Same goes for military, senior or other sub-population groups you’d like to appreciate with a standard discount.

Think Local

Local event that is. Hosting a local event at your shop (don’t have a shop? partner with a local biz who does) can be a great marketing avenue in and of itself. And if it’s a good event, it can be fairly easy to get it mentioned in all sorts of round-ups like these that your target market is already perusing.

The key here again is to make sure your event is targeted at your ideal customer. A “we’re giving out free money” will attract a lot of people but “we’re hosting a free kid-friendly painting party” where you also showcase your custom personalized children’s artwork frames would be chock-full of purchase-ready buyers in addition to getting you some website traffic love.

There are a lot of different ways to get more traffic to your website, but I hope these three out of the box ideas helped get your brainstorm juices flowing for more unconventional ideas for getting more of the right kind of traffic to your website.

What about you?

What’s your favorite unconventional way of driving more of the right kind of traffic to your website? Did you like this list? Let me know in the comments!

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15 Comments

KLejeune

These were great! Even though I don’t have a typical “product”, these tips are always helpful. Already have an idea for something “crazy useful” and will put that in practice soon. Thank you!

anne Marie Jackson Pattern Occurring

I have been writing thought and educational pieces and this always drives traffic. I have found every time i am honest about costing, contracts and getting new clients my traffic goes up. It helps me to formulate my thoughts and hopefully helps my readers avoid some of the pitfalls in the design industry. I don’t have a product to sell yet. I offer a service, The go to girl for print and pattern design and advice. I love to be a channel to supply information that is needed for going freelance.

Stephanie

Love your tips, Liz– especially the first. It seems daunting to put something like that together, but I have seen it work for other people for sure. Need to step up my game and think of something awesome to do for my own site!

MadMegan

Hire a developer for 2 hours? That seems a little optimistic, depending on what you want to create. And the more “crazy useful” it is, the longer it will likely take.

It’s a good idea, I’m just sayin’… could get expensive.

Liz Lockard

Thanks guys!

@madmegan >> absolutely get a quote beforehand! But I don’t think crazy useful has to necessarily equal complex :)

Paula

Good ideas! There is already an app that I recently came across that puts art on your wall, for a fee. http://www.walnut-art.com/ I haven’t tried it myself, but I’m considering it. Thanks for getting the brainstorm going@

Judit Wild

Thanks a lot for the tips!
What I did last year was to create funny e-cards, and women could send them to their friends, boyfriends etc. For example one of the cards says “if you get me this jewelry for my b-day, I wont whine about getting older anymore”. The other one says: “Sweetheart, you can palacate me in advance with a jewelry like this”.
here they are, sorry, they are in Hungarian: http://vadjutka.hu/kepeslap/

Judit Wild

Also, I have a question – can anyone help me?
I asked my IT helper guys – and unfortunately they needed way more than 2 hours to do this – because I would like to use online fortune cookie services. I needed a service that allows me to customize the text of the fortune cookie, and I could send it to my customers, and they got a little suprise – but only once :-)
Anyone is aware of such (or similar) service? Thanks a lot in advace for your help!

shayna

I get SO MUCH traffic from Pinterest. I’m not sure if this is “out of the box” or not, but #1 is put up pretty pictures that people want to share.

Dilpreet Bhatia

I have also observed that Pinterest generates the most traffic to my blog. Should utilize it more!! Thanks for these creative tips!! Cheers from Mumbai,

saha

the last point to think local is the best i like in the post. Thank you for useful tips.

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