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Biz Ladies: 5 Tips to Email Big Names

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Today’s Biz Ladies post comes to us from Erin Giles, previous Biz Ladies contributor, founder of End Sex Trafficking Day and a Business Philanthropy Expert that teaches businesses how to find a cause and create a campaign so they don’t just have a business, they start a movement. Today she shares some of her knowledge and insight on how to effectively reach out to your dream clients, potential partnerships, and ideal collaborators. Thank you, Erin, for helping to inspire us to think and act big! –Stephanie

Read the full post after the jump…

I know as a Biz Lady you have big dreams that will make a difference in the world and make you a beautiful income and sometimes that scares the crap out of you. Guess what? You need help. You need relationships. And most of all, you need to stop putting these business + life building relationships off.

After getting 60 amazing contributors, such as Seth Godin, Tara Mohr, and Carol Roth to say yes to me for writing for the End Sex Trafficking book (someone they had never heard of), raising 10k in 29 days with the help of hundreds of people and landing on USA Today I got asked more and more how did you do that?

I reached out to some big names and asked some big questions…and it just so happened that I write amazing emails that have led to some incredible relationships with beautiful people. And today I want to help you with my 5 tips to amp your ask when emailing big names.

- Connect
Always connect with the people you want to email first. Follow them on Twitter, like them on Facebook, comment on their blogs and buy their stuff. The point is, give them an opportunity to see your name once or twice before they get your ask email. Be yourself, don’t overdo it and never ever ask them your big question over social media.

- Be Passionate
Always let your passion show, these big names will catch on to sucking up a mile away. When I emailed friends, family and potential sponsors during the fundraising process for the End Sex Trafficking book to get published, I was incredibly passionate I included statistics, quotes and the feeling I deeply felt when I became aware of just how big of a problem sex trafficking is today. You can never go wrong with passion.

-Build Relationships
Not everyone will say yes to your big questions, or even respond back but building relationships is what it’s all about. You must continue to build relationships even when you don’t get the response you were hoping for. For example, in October of 2012 I was interviewed by a USA Today reporter who was hoping to run a story and include what I was up to at the end of October and it never ran. I wanted to lose hope but instead I continued building our relationship. I helped her on Twitter when she was asking for for help and even emailed her some important dates regarding human trafficking. Three months later she emailed again saying how much she still wanted to do a follow up and asked if I had time to be interviewed yet again…of course I said yes and in February of 2013 she included me in an article on USA Today.

- Question Your Motives
Never choose to ask someone a big yes because of an icky motive. For example, “so and so has 10,000 followers and for this reason only, she would be great to ask!” This will leave you both feeling nauseous. Do both of you a favor and ask someone you relate to, are inspired by, learn from or just feel pulled towards professionally.

- Be Brief and Clear
Chances are, the people you email are busy and get a load of emails so keep it brief and they will be appreciative. See an example below from my eBook, Amp Your Ask of a script I used for the very busy and successful writers I invited to the write for the book.

Dear (insert first name),

I promise I will keep this email at 5 sentences, I know you must get hundreds of emails daily.

I’m inviting (insert number of writers, speakers etc.) to (insert name of event date).

Will you join me (insert who will get all of the proceeds) and (insert number of other participants) to (insert what your projects purpose it).

Details:
(What is due and when it’s due) 

Thank you for your time and I look forward to hearing from you,

(Insert signature)

We gain so much from asking for help and these tips are just the beginning. An ask I didn’t think I would send ended up turning into a yes and a huge mentor for me that pushed me to turn my dream of publishing the End Sex Trafficking book into a reality. Dive into your fears, move forward on your dreams and never be afraid to boldly proclaim what you’re up to and anyone that says no isn’t meant to be along for the ride (their loss, I promise).

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11 Comments

Sarah LoCascio

This was extremely helpful, especially the tip about making an effort to connect with people in other ways before you email. Thanks!!

Elysabeth Ratto

This was so helpful! Thank you, Erin! “Question Your Motives” hit home for me because it can always be tempting to go after someone with a lot of followers/influence, but it really has to come down to the vision if we want to see lasting impact. Thank you!

Erin Giles

Elysabeth- I so get it! But again, when you check in with your motives they’ll tell you why you’re after that person:)

Nia Bassett

Great tips! Especially love the one about brief communication.

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