Today’s Biz Ladies Profile comes to us from consummate jackie-of-all-trades, Tina Roth Eisenberg of Swiss Miss. Beyond her wildly successful blog, Tina has gone on to launch several successful business, including, CreativeMornings, Tattly, and Studiomates. With a persistent approach and constant curiosity, Tina has paved the way for other creative entrepreneurs and today, she share he inspiring career journey with us. Thank you Tina for offering this glimpse into your business path! —Stephanie
Read the full interview after the jump…
Why did you decide to start your own business?
I always had the dream of running my own graphic design studio. When I became pregnant with my first child I started to really evaluate what was important in my life. I realized then that the moment to start my design studio was here; now or never. It was my second pregnancy, with my now-three-year-old, Tilo, that made me realize that the moment was here to take my side projects (CreativeMornings, a lecture series; Tattly, my designy temporary tattoo company; and Studiomates, my Brooklyn co-working space) and turn them into their own functioning businesses.
When you first decided to start your own business, how did you define what your business would be?
When you work in graphic design and you work as a graphic designer, starting your own design studio seems to always be the next logical step. Eventually, however, that next step evolved into actual products, moving away from graphic design services. This was because I realized that, while having my own graphic design studio was liberating from working for somebody else, what I really wanted was to solve my own problems instead of solving client’s problems.
What was the best piece of business advice you were given when you were starting off?
Under promise, over deliver, always do your best work.
What was the most difficult part of starting your business?
Definitely the most difficult part was suddenly wearing all of the different hats of bringing in the business, running the business, scheduling my days, etc. When you start your own business, even if you have hired someone or a small team, you are always the face of your brand as well as the manager.
Can you name the biggest lesson you’ve learned in running a business?
I’ve learned that you need to empower and trust the people that you work with. I’ve also learned that you need to be open-minded and willing to change and adapt; to prepare for success.
Can you name your greatest success in your business experiences?
Tattly is a physical example of following my personal rule of “don’t complain, make things better.” My daughter, Ella, came home from a birthday party one day and begged me to apply these horribly ugly temporary tattoos. They were so badly printed and poorly designed that I found myself complaining about them and couldn’t let it go. I looked into what it would take to get professionally designed tattoos printed, and Tattly was born. I’ve created myself a new niche market and learned that you should never shy away of challenging the status quo.
What business books/resources (if any) would you recommend to someone starting a creative business of their own?
Books: It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden and anything by Seth Godin
Resources: Freshbooks, HelpScout for support, Magic Text for emailing, TeuxDeux for organization of meetings, etc
In your opinion, what are the top three things someone should consider before starting their own business?
Make sure you’re thoroughly passionate about what you’re starting so that it doesn’t feel like work but more like play.
Make sure you work with equally smart and driven people.
Care to do the best work possible (whatever you are, be a good one).