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Spring Combos: Target Threshold Collection


Spring has officially sprung here in New York and it feels like every corner is bursting with color. From electric yellow Forsythia branches and soft pinch cherry blossoms to that gorgeous yellow-green that new tree buds grow, I feel like I want to surround myself in a giant pool of color at all times. Target just launched a new collection called Threshold and asked our team to pick some of our favorites and pair them with colorful products from some of our go-to indie designers and shops. I always love a little challenge like this so I had fun picking out what I would pair with six pieces from Threshold’s debut line. I’m particularly fond of that brassy-looking table above. That sucker has swank written all over it. Whether you’re looking for something glittery and metallic or cool and watery, I hope you’ll enjoy these combos. xo, grace

Image above: Rock Party by Britt Bass $45, Saturday Morning Mug $10, Target Iron Table Base $59.99, Target Lamp Base $54.99, Orange Crush Finial $55, Kiss the Sky Finial $55, Jebel Lampshade $78


Image above: Target Ikat Print Comforter $89.99+, Eugenie Bedskirt $155, Monty Task Lamp $495, Bali Stripe Pillow $45, Target Demijohn Vase $17.99, Blue Ikat Textile $250, Armory Work Lamp $875, Arden Side Table $695


Image above: Target Cool Pattern Mix Towel $9.99+, Matchstick Planter $158, Moss Woodcut Print $795, Blue Ombre Lamp Base $49.99, Fringe Garland $22, Handwoven Jute Shade $58+

This post is sponsored by Target. Welcome to Threshold. A new line for house and home.

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13 Comments

FripperyVintage

Target has nailed it with this new collection. So many cute things, love that I can buy milk and home furnishings in the same store!

Quinn Cooper

Target is really stepping up their game with their threshold collection. Everything looks great! I want a bunch of this stuff.
xo Quinn

Jennifer

Love the finials in the first image – so different!!

Jennifer x

artstylelove.com
@JLouiseArtist

Allison

I have been smitten with Target’s Threshold collection. It’s very tempting to buy it all! I love all the pieces you picked to go with it!

Jessica

I have seen a lot of sponsored posts about Threshold on some of my favorite design blogs lately, and I completely understand the nature of them. But as a site that is an absolute advocate for small businesses and independent designers, I’m wondering if you guys at D*S are aware that Target stole a design from artist Doug Johnston and is selling a $6.99 rip-off in the Threshold line. Here is a link:

http://archinect.com/blog/article/68465026/target-democratizes-the-design-of-doug-johnston

I have seen their new pieces for this line and I like them too, but above all, knowing that they are stealing from independent designers will definitely keep me from purchasing anything from Target.

Grace Bonney

Jessica

Yes- I’ve spoken with Doug about this and I’m incredibly disappointed to see work that is so similar to his in their collection. I’m waiting to see how the company handles this situation as I know there are discussions taking place.

Large companies are a complicated situation and are made up of so many people. In an ideal world I’d never work with anyone (big or small) who has knowingly hurt an independent designer’s work, but it’s difficult to make things so black and white. Often times the companies fix the situation and the designer benefits greatly, but that’s not always the case.

This is a campaign we booked well in advance of Doug’s situation but he’s a designer we support and promote as much as possible. So I’m waiting to see how that situation shakes out. If things are truly as egregious as they seem on the surface we will most definitely have a discussion with our ad team about whether we chose to move forward with advertisements with any particular brand that does not rectify mistakes made.

It’s not often discussed, but smaller “indie” brands copy or steal work as well and more often than not it goes unannounced. Those situations are often solved privately and my gut is to always see how things are handled and finished. Sometimes the way a company handles a problem can tell you as much about them as the problem itself.

I’ve watched a lot of companies deal with this issue and rectify the situation well and improve as a brand because of it. I’m hoping that’s what happens here but like I said, it’s rarely a black and white situation. I am continuing to follow the progression of Doug’s story and will of course carefully consider any advertising partnerships when we know how it all works out.

Grace

Julie

By allowing Target to sponsor a post, you blur the line between ad content and editorial content. You may not be journalists in the strictest sense, but your readers need to trust that what you write is not influenced by money.

Sarah {very sarie}

I was immediately obsessed with that brass table and hunted it down in store the very next day. I worried it would look cheap in person, but nope, it’s fantastic! Mixed in with everything else you would never guess it’s from Target!

Grace Bonney

Julie

We’ve run sponsored posts (clearly marked as such) for years on Design*Sponge. Having sponsors is a necessary part of keeping the content free for people like you to read. Design*Sponge pays its writers and makers a living wage and that cannot be supported without a subscription platform or advertising. Banners ads have all but been phased out over the past year (not by us, by the industry) so sponsored posts are the way most blogs that pay writers are going. If the choice is to run 1-2 sponsored posts (out of over 120 a month) in order to keep offering free content and to pay the people who create that original content, I think it’s a fair trade off.

Our posts are never blurred- this is clearly marked as sponsored. That said, the choices and words are my own, not the sponsors’.

Grace

Elizabeth

Does anyone know where the couch in the Target Threshold Banner Ad came from? It is gorgeous and looks so comfy. I want it and ALL the Threshold products too!!

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