Last week I had a realization. As hard as it is to say, I feel like I’ve always been 100% honest with all of you, and it’s time to come clean: design is no longer my true passion. Sure, it’s been fun talking about beautiful homes and products for the past nine years, but something has been missing. And while I was reading the comments under the March Instagram Pet Challenge, I realized I needed to stay true to my heart. So many of you left comments that suggested I was unfairly favoring small dogs. And you were right. I’ve been working so hard to suppress my love for a different animal (in an attempt to keep things fair) that I swung too far in the other direction and forgot the animal with which my allegiance truly lies: cats.
Starting today, there are going to be some changes around here. Amy, Max and I had a long and serious talk, and we all agreed: it’s time to change Design*Sponge. So today you’re going to see some major changes taking place. We’ll continue to post homes, products and projects, but from the only perspective that truly matters: a cat’s.
Over the next month we’ll be making the transition from a full-time design site to a full-time cat site. We’ll be slowly phasing out design content over the next 30 days (so you’ll still see some non-cat posts for the next few weeks) and will happily be accepting any and all cat-related submissions. We will, however, no longer be accepting design-related submissions. I hope you all understand our need to stay true to ourselves and what really means the most to us as a team. From our cats to yours, Grace