Today’s Biz Ladies profile features the amazing founder of Sweet Paul Magazine, Paul Lowe Einlyng. Paul’s path to the magazine industry started with a successful career as a craft and food stylist. After some encouragement from friends and colleagues, Paul decided to launch the quarterly lifestyle magazine with the goal of producing content that “readers could use to sweeten their everyday life.” Well today Paul is helping to sweeten our day by sharing a bit about his personal business journey. Thank you, Paul, for offering this glimpse into your career journey! — Stephanie
Read the full interview after the jump . . .
Why did you decide to start your own business?
I have owned my own businesses since I was 17 and dropped out of high school. My first venture was a vintage clothing store that only sold party wear from before 1950 called Pantalon. Since then, I’ve had flower shops, and for 20 years now my own business as a freelance stylist.
My only steady job was two months at Laura Ashley in my early 20s. I had to quit after two months because I just couldn’t take all the pink.
When you first decided to start your own business, how did you define what your business would be?
For me it was easy. I was a food and prop stylist, and that was what my business would be. Then I decided to start Sweet Paul Magazine. I started the week they folded Gourmet, refusing to believe that magazines were dead.
What was the best piece of business advice you were given when you were starting off?
Slow down with your money! It’s so easy to overspend when money comes in. You have to remember taxes and other bills.
What was the most difficult part of starting your business?
I have to say starting the magazine was really easy since I had such a clear idea of what it was and who I wanted to work with. Later came more difficult parts, when I had to deal with printers, vendors, the US Post Office, etc.
Can you name the biggest lesson you’ve learned in running a business?
Double-check everything! It’s so easy to make mistakes, and they can be very costly.
Can you name a moment of failure in your business experiences?
Forgetting some major expenses in printing. I learned my lesson now: double-check everything.
Can you name your greatest success in your business experiences?
That I started a magazine that went the opposite way than a lot of other magazines at the time. We started online and went to print. As magazines now fight to get online attention, we already have it. I’m very proud of that.
What business books/resources (if any) would you recommend to someone starting a creative business of their own?
I didn’t use any books. I used friends who own businesses, invited them to dinner and picked their brains. It’s 100% better than a book.
In your opinion, what are the top three things someone should consider before starting their own business?
1. Money. Money will not come in right away. Can you afford that?
2. Long hours. Working for yourself means long hours. Your bf/gf or wife/husband will totally complain.
3. Do you have the stomach? Sometimes you gotta make some heavy decisions that involve people, even friends. It’s not always fun.