biz ladiesLife & Business

Biz Ladies Profile: Paul Lowe Einlyng of Sweet Paul

by Stephanie

Paul, Sweet Paul Magazine Photo by Alexandra Grablewski

Today’s Biz Ladies profile features the amazing founder of Sweet Paul Magazine, Paul Lowe Einlyng. Paul’s path to the magazine industry started with a successful career as a craft and food stylist. After some encouragement from friends and colleagues, Paul decided to launch the quarterly lifestyle magazine with the goal of producing content that “readers could use to sweeten their everyday life.” Well today Paul is helping to sweeten our day by sharing a bit about his personal business journey. Thank you, Paul, for offering this glimpse into your career journey! — Stephanie

Read the full interview after the jump . . .

Recipe Monday, Sweet Paul Magazine Photo by Alexandra Grablewski

Why did you decide to start your own business?

I have owned my own businesses since I was 17 and dropped out of high school. My first venture was a vintage clothing store that only sold party wear from before 1950 called Pantalon. Since then, I’ve had flower shops, and for 20 years now my own business as a freelance stylist.

My only steady job was two months at Laura Ashley in my early 20s. I had to quit after two months because I just couldn’t take all the pink.

When you first decided to start your own business, how did you define what your business would be?

For me it was easy. I was a food and prop stylist, and that was what my business would be. Then I decided to start Sweet Paul Magazine. I started the week they folded Gourmet, refusing to believe that magazines were dead.

Crafting, Sweet Paul Magazine Photo by Alexandra Grablewski

What was the best piece of business advice you were given when you were starting off?

Slow down with your money! It’s so easy to overspend when money comes in. You have to remember taxes and other bills.

What was the most difficult part of starting your business?

I have to say starting the magazine was really easy since I had such a clear idea of what it was and who I wanted to work with. Later came more difficult parts, when I had to deal with printers, vendors, the US Post Office, etc.

Fish, Sweet Paul Magazine Photo by Colin Cooke

Can you name the biggest lesson you’ve learned in running a business?

Double-check everything! It’s so easy to make mistakes, and they can be very costly.

Can you name a moment of failure in your business experiences?

Forgetting some major expenses in printing. I learned my lesson now: double-check everything.

Can you name your greatest success in your business experiences?

That I started a magazine that went the opposite way than a lot of other magazines at the time. We started online and went to print. As magazines now fight to get online attention, we already have it. I’m very proud of that.

What business books/resources (if any) would you recommend to someone starting a creative business of their own?

I didn’t use any books. I used friends who own businesses, invited them to dinner and picked their brains. It’s 100% better than a book.

Craft plants, Sweet Paul Magazine Photo by Alexandra Grablewski

In your opinion, what are the top three things someone should consider before starting their own business?

1. Money. Money will not come in right away. Can you afford that?

2. Long hours. Working for yourself means long hours. Your bf/gf or wife/husband will totally complain.

3. Do you have the stomach? Sometimes you gotta make some heavy decisions that involve people, even friends. It’s not always fun.

Suggested For You


  • If you’re interested in producing a magazine, I think it’s totally worth it to learn the non-editorial side in a job. For example, as a comm director at a non-profit, I basically produced an entire monthly magazine from selling the ads, dealing with the U.S. Post office, assigning freelance articles, even doing the lay out. It was a great experience, and I came to enjoy it. I did make at least one $mistake, but that’s to be expected when you’re learning. If I ever decide to start a magazine (and I’m not) I know what’s involved.

  • I always enjoy reading about people who have taken the “unconventional” route to success in the design world. It’s encouraging for those of us who just aren’t cut out for formal education. Paul is clearly very talented and has done very well for himself (not to mention how super cute he is!). Thanks for the inspiration :)

  • I loved working with Paul a few years back at photo shoots. He is incredibly brilliant, witty, and the most talented stylist I know! And i am totally impressed with the success of his magazine, way to go Paul!

  • So very true, I run my own business and agree with you paul, specially about the money subject and long long hours, but all worth it as we get to do what we love. Well done on the magazine, possibly one of the best in the field. marga

  • Wanted to add that the dedication comes through on every Sweet Paul page. I honestly love the work they do, their attention to “do-able” recipes/ideas and the fact that they totally get the community movement – I carry their magazine and feel like they’re as approachable/friendly/sincere as any of my other indie handmade vendors. Paul is a great example of how working hard/working smart works. Thank you.

  • Sweet Paul is breathtaking from cover to cover and they are, hands-down, some of the nicest people I’ve worked with. I am so glad that they went to print and truly get flutters of joy and inspiration from each issue.

    His advice is spot on for the new business, and for the rest of us, who may need a little reminder! xo

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