Aelfie Rugs

by Grace Bonney

On cold days like this, I’m glad I developed a rug obsession a few years ago. Despite a long history of despising carpets and only wanting to walk on bare wooden floors, I embraced area rugs a few years ago, and my feet are thankful for the warm cushion on days like today. I’m always looking for beautiful new rugs to add to my wishlist, and these designs from Aelfie are definitely working their way to the top. Aelfie Oudghiri just opened a rug-design studio and showroom in Bushwick, Brooklyn, that’s dedicated to beautiful new kilim designs and a wide selection of vintage rugs. In addition to Aelfie’s colorful new range (which is currently trade only*), the Brooklyn shop stocks a variety of vintage rugs that are open and available to the public. But one of my favorite services that the studio offers is over-dyeing. You can bring an old rug to Aelfie, and they will over-dye the rug for you in a fun color for $10/square foot. I toyed with over-dyeing myself last year, and it was a mess (not having a bathtub or home washer to use didn’t help), so this is definitely helpful for people in small spaces. Whether you’re looking for dyeing services or just a beautiful new (or really old) rug to spruce up your home, you can check out Aelfie’s designs online right here. If you’re in the NYC area, you can visit Aelfie at 41 Varick Avenue #401, Brooklyn, NYC 11237. [Photos taken by Charles Casela for bkstyled.com*These days, you can order trade-only goods through your local D&D building, without hiring a designer. Just give them a call, and they’ll typically place an order for you for a fee. It’s more expensive than regular retail, but it opens up “trade only” in a way it wasn’t before.

More Aelfie rugs after the jump . . .

Suggested For You


  • I’m completely grateful for the one rug in my life…and naturally on cold wood floors (where is radiant heated floors when you need them?), a rug makes a definite different. Don’t negate the importance of rug. Yes, they collect dirt, etc. but they make a room warmer, cut drafts, provide padding for our overworked feet. More rugs, more warmth in your life, even if it’s not the human variety. As these rugs, I like the idea of overdying. It’s giving me some ideas.

  • Now these I love! I really need to buy some for my flat. At the moment I’m kind of like the Dude from The Big Lebowski – aimlessly wandering around with no rug to tie the place together.

  • The blonde on that rug is reading 120 days of sodom by the infamous Marquis de Sade. Grace, are you aware that that torture porn is now being “featured” on Design Sponge? !!! If you think I’m overreacting, just go to wikipedia and read a description of it. Disturbing is not strong enough a word to describe it.

  • I must agree with Annemarie. While I support every reader’s freedom to read absolutely anything, and I believe Grace has previously posted in support of Banned Books week, etc., which I very much appreciate, it dismays me that misogyny remains “stylish” in a way that racism, for example, does not. I do not think the same picture would have been posted if the lady were enjoying Mein Kampf. I suppose 120 Days is a work of fiction, but the author’s crimes were not.

  • Hi there,
    This is Aelfie.
    The book is from my shelf and was chosen for the color, not the content. The other books in this photo series are by Gogol, Rumi, de Beauvoir, and Bataille.
    I am always happy to talk about feminism, taboo, transgression and the ethics of absolute freedom. You can find my email on the website, or make an appointment and stop by.
    The company is highly dedicated to equal rights and we go to *very* great lengths to source our rugs ethically. We are currently working on a project with women weavers in Afghanistan. This is feminism in action.
    And frankly, I am not ashamed of my books.
    Warm regards.

    • hi everyone,

      i think this discussion is starting to get heated so i wanted to step in. there are several comments in the queue that have completely bypassed constructive criticism and veered into personal attacks on commenters (on both sides of the argument).

      i understand both sides of this discussion, but want to err on the side of protecting anyone who may feel this book (or the image of it) touches on past experiences of violence they’ve suffered. i’m familiar with trigger words and warnings and apologize that i didn’t think of this as one.

      i noticed the color palette and not the book title at first and i’m sure that’s the reason it was chosen for this photo (and not aelfie’s desire to upset anyone) but as a blog owner it’s my job to take responsibility for what runs here. i apologize for not choosing another image for this particular rug. i’ve removed this photo and replaced it with one that does not include the book.


  • You are a feminist that is not ashamed that you’d use a book about torture porn as a prop? Good luck with that.

    I come her for the interior design, not abuse flashbacks.

Leave a Reply

Design*Sponge reserves the right to restrict comments that do not contribute constructively to the conversation at hand, that comment on people's physical appearance, contain profanity, personal attacks, hate speech or seek to promote a personal or unrelated business. Our goal is to create a safe space where everyone (commenters, subjects of posts and moderators) feels comfortable to speak. Please treat others the way you would like to be treated and be willing to take responsibility for the impact your words may have on others. Disagreement, differences of opinion and heated discussion are welcome, but comments that do not seek to have a mature and constructive dialogue will not be published. We moderate all comments with great care and do not delete any lightly. Please note that our team (writers, moderators and guests) deserve the same right to speak and respond as you do, and your comments may be responded to or disagreed with. These guidelines help us maintain a safe space and work toward our goal of connecting with and learning from each other.