after the jump: being your brand

This week’s radio show was the last “solo” show of the season, because I’ve got an exciting range of guests lined up for the remainder of the year (Todd Selby and Tom Felicia are coming up next). Since this was my last chance to discuss topics that had been kicking around my own head, I decided to spend yesterday’s show talking about the process of Being your Brand.

This is a process and idea I’ve both enjoyed and struggled with over the years, so it felt right to sit down and talk about the ways to do it right and some things that are best to avoid. I was happy that (birthday girl!) Amy Azzarito could join me for the show and add her insight and experience as well. Here are some of the areas we covered:

  • Your Mission Statement
  • Owning your Expertise
  • Logistics of Setting Up your Personal Brand
  • Self Promotion
  • Being Seen
  • Being Consistent and Authentic

We had such a great time covering these topics and I think we both felt like we had learned something by the end of the show, too. I hope you’ll take a listen and share your own thoughts on the comment section below. It’s a topic with a lot of viewpoints and issues, so I’m always excited to hear what other people dealing with this issue think. Thanks so much for listening! xo, grace

“One of the most important things about being an expert is that you never want to stop learning. Even if this is your field of expertise, you’re always going to want to work to better yourself.” -Amy on After the Jump

“Be who you are, own who you are. There’s a real value in being relatable.”
-Grace on After the Jump

Ways to Listen:

  1. Monica says:

    I found this interview very helpful. After months of research I just started a blog and I am hoping that it will become a successful business. I typed so many notes that I will implement what I can this week. I found, marking your brand (url’s & social media), being confident in what you do (owning it), being consistent, personal name association, and the information about being a negative blogger most helpful! Thank you!

  2. Thanks so much for this. Such a great reminder about never stop learning. In the wine world there is always so much to know and new things are happening everyday. You can learn something new everyday.

    — Kristy @ Wine Logic

  3. Great interview! Thank you. I really needed to be reminded to only show the best examples of my work. Although this doesn’t apply to my new blog, it applies to my portfolio site. I get overwhelmed by all the work I’ve done and it can be hard to edit that.

  4. kelly says:

    Thanks for this Grace and Amy. I really enjoyed both this discussion… as always! I took notes!

    (notice the link is not filled out… not ready… but getting there!)

  5. Cassandra says:

    Thanks Grace and Amy. I’ve just had a great afternoon catching up on your podcasts – always really helpful and just plain good sense. All the best – Cassandra

  6. Stephanie says:

    Where is the sweater that Grace is wearing in this photo from? I LOVE IT!!!

  7. Absolutely love this podcast. So many great points. Will try not to ‘shove my face’ everywhere, LOL.

  8. Sarah says:

    Great podcast! Thanks for explaining the elevator pitch concept. It finally makes sense to me, and I am going to stop avoiding it.

  9. Sarah says:

    AWESOME ! Thank you. It is very helpful, structured and true !


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