Today’s Biz Ladies post comes from previous Biz Ladies contributor Mariah Danielsen. Mariah is an award-winning graphic designer and marketer who discovered that she could build a business around what she loves: weddings, stationery and DIY projects. She is the owner of Oh, What Love and the co-creator of The Create+Connect Project, a program that helps creative entrepreneurs turn their passion into profit. Today she offers some insight into how you can create a bulk of content for your blog. Thanks, Mariah, for this encouraging post! — Stephanie
Read the full post after the jump . . .
If you own a small business, especially a creative business, you most likely know that blogging is a great way to get your name out there; it helps potential customers get to know you, provides wonderful and free content for your readers that a website alone cannot and helps with search engine optimization.
But knowing all of these things doesn’t get the blog posts written.
If you’re like me, you either have a bunch of ideas at once and want to post six times in a day, or you have dry spells where you don’t have anything to write about for weeks. But for a successful blog, consistency is key.
Taking time to think of ideas for blog posts and writing each one are two of the hardest things about having a blog. Today I’m going to show you how you can generate six months (or more) of blog content with just two steps, and I’ll show you how to stick to a schedule so your posts are consistent for your readers.
Step 1: What to Write About
What are you going to write about on your blog? Sit down and start generating ideas for what you want to talk about to your readers. Use this worksheet.
What do you love to talk about when it comes to your job? What do you find easy to talk about?
Use your interests and knowledge to start your list. As a wedding blogger, I love to talk about fun decorations, unique details that brides can use in their weddings, wedding themes and wedding songs. Each of these topics is something I can easily talk about, and it provides great free content for brides.
What questions do people ask you all the time?
Do you have readers emailing you questions? Do your friends and family ask you questions about your job? Try turning any questions you get from the people around you into blog posts. Or if you don’t get lots of questions, think of questions that someone might have about your business and use those as post topics, too. DesignLoveFest and Hey Gorgeous do a great job with this.
Write all your topic ideas down on the worksheet, and don’t filter any of them out during this brainstorming process. There will be some you’ll want to talk about more than others; nevertheless, keep them all on the list. Shoot for a list of 30 to 50 post ideas.
Then read through all the topics and cross out any ideas that you don’t think you really want to write about, but try to leave at least 26 topics on your list.
If you can’t think of 26 good ones, don’t worry. Just keep adding to the list as they come to you.
Step 2: Schedule Them on a Calendar
Now that you have a list of topics, you’ll want to decide how often to post on your blog. If you’ve got 26 good topics to talk about, you could post once per week for six months or once every other week for an entire year. It’s up to you; go with what you feel comfortable with. You can always increase the number of times you post down the road.
After you decide how often to post, you need to get these post topics scheduled on a calendar. I’ve created a fun little calendar template for you to use, or Google calendar is another great option.
This part is very important because if you schedule them, you’ll always know what you’re supposed to write about on the day you’ve chosen to write your posts.
So, if you’re planning on posting every Monday, start writing topics on your calendar for each Monday. Don’t worry about writing the post right then and there; at least you’ll know what you’re going to be writing about when Monday rolls around.
There are your two steps to generating six months’ worth of blog content. See, it isn’t that hard, is it?
Repeat this process every six months, and you’ll always know what to write about!
What are your tips and tricks for writing blog posts or sticking to a blogging schedule? I’d love to hear them in the comments!