biz ladies: Why Philanthropy is Good for Business


Today’s Biz Ladies post comes from Erin Giles, previous Biz Ladies contributor, business coach and founder of End Sex Trafficking Day. Erin is currently focusing her work on teaching women how to build philanthropy into their businesses with her e-course, Rocket Your Revolution. Today she shares how you can incorporate philanthropy into your business. For help starting your revolution, schedule a FREE LaunchPad session with her by clicking here. Thanks, Erin, for another great post! — Stephanie

Read the full post after the jump . . .

As business owners, we often wonder, am I making a difference in the world?

Even after our hard work pays off and we feel great about being successful, as Biz Ladies, we sometimes feel like something is missing.

I’ve been there, and I decided to do something about it. I took on a philanthropic project that changed my life and business forever. Today I am here to break down why this is one plan you should add to your business model.

Let’s start with a quote from the man of all businessmen, Sir Richard Branson:

“We must learn that doing good is good for business. If we start to be a force for good, I genuinely think we could get on top of most of the problems of the world. And people will have a lot of fun. It is just such a satisfying way of doing things.”

1. SATISFACTION

There is no greater satisfaction than knowing you are making a difference in the world. It feels good to show your family, friends and clients that what really matters isn’t just the weekly paycheck, but leaving a legacy.

You and your business can be the change you wish to see, and when you become that, your passion and joy increases like no other. In my recent interview with Danielle LaPorte, she simply stated, “It just feels GOOD.”

2. VISIBILITY

Every entrepreneur wants to be known, so why not be known for something good? We want more traffic on our sites, more invitations to do amazing interviews and more customers walking in our doors, and we want to connect with business big shots.

In my case, when I took on End Sex Trafficking Day, I invited big shots like Seth Godin, Danielle LaPorte and Carol Roth. They all said yes, and now I forever have a connection with these entrepreneurs. Philanthropy was what connected us, and because of that, they know my name.

3. INCREASED LOYALTY

As entrepreneurs, we read everywhere that we shouldn’t worry about competition. But we still do; it’s only natural. Philanthropy is one of the best ways to increase your customer loyalty, making sure they never go to the other guy. According to a recent article on Inc.com by Marla Tabaka, “A whopping 79% of Americans say they would be likely to switch from one brand to another, when price and quality are about equal and if the other brand is associated with a good cause.”

Why? Because your do-good mission will make your customers feel good buying from you. They will feel as though they are part of the change you are making, and who doesn’t want to be part of that?

Fusing philanthropy with your business is something I believe in with my whole heart because I know the change it brought about in my business as well as my life. Biz Ladies all over the world have the opportunity that I did to build a philanthropic project into their business from day one, not just as a growth strategy but as an effort to change the world.

  1. too right.Help others, the world is not just about yourself..

  2. This truly could not have come at a better time.. this idea has been heavy on my heart and mind for the last few months and I’m so thankful for the post. I can’t ignore the thought that I have been “made for change” and there is such an opportunity to make a difference beyond dollars and cents through my handmade business. I’ve been looking into different charities and organizations to pinpoint really where my heart and mission is so this helps so much. Even to be discouraged that its a silly thought? I shared this feeling with a good friend of mine a few weeks back and she basically told me I was “looking for depth in a pool that’s not that deep”. I was a bit disappointed that she couldn’t see that a good cause can come in any form and could not bring myself to believe what she said was true. we may be running businesses, but that doesn’t mean little or no connection can coincide with bits more personal and close to home.

    thanks so much for not only giving your readers business sense.. but “good” sense too.
    p.s. here’s my post where I shared a little more about it
    http://www.thebloomingthread.com/2012/06/made-for-change.html?m=1

  3. Kristi says:

    Ryan, please know you are right on target!!! I just finished Erin’s Rocketeer course and it will not only affirm everything you are thinking and feeling, but give you direction and action to move forward with a solid plan.
    Keep moving onward!! You are doing great!! (and sign up for one of Erin’s 15 minute chats!)

  4. Erin Giles says:

    Beautiful Ryan…go with your heart!

    And not everyone is meant to hear your do good dream!

    @Kristi miss you lady!

  5. Yes. This is so true. Doing good for others is good for you too. Especially if you do it _without_ thinking about what you can get out of it.

  6. Katherine says:

    As the development associate for a nonprofit arts organization, I love those people in the 79%. I also love this post. :)

  7. Christy says:

    I agree 100% with this article. I am just starting to take steps in my at-home business to get involved with an international organization that provides an alternative for women who want out of the sex trade, while giving them a good income for their family and Fair Trade, organic products to sell around the globe. Feels great to use my business to do some good for someone else.

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