Today’s Biz Ladies post comes from Erin Giles, previous Biz Ladies contributor, business coach and founder of End Sex Trafficking Day. Erin is currently focusing her work on teaching women how to build philanthropy into their businesses with her e-course, Rocket Your Revolution. Today she shares how you can incorporate philanthropy into your business. For help starting your revolution, schedule a FREE LaunchPad session with her by clicking here. Thanks, Erin, for another great post! — Stephanie
Read the full post after the jump . . .
As business owners, we often wonder, am I making a difference in the world?
Even after our hard work pays off and we feel great about being successful, as Biz Ladies, we sometimes feel like something is missing.
I’ve been there, and I decided to do something about it. I took on a philanthropic project that changed my life and business forever. Today I am here to break down why this is one plan you should add to your business model.
Let’s start with a quote from the man of all businessmen, Sir Richard Branson:
“We must learn that doing good is good for business. If we start to be a force for good, I genuinely think we could get on top of most of the problems of the world. And people will have a lot of fun. It is just such a satisfying way of doing things.”
There is no greater satisfaction than knowing you are making a difference in the world. It feels good to show your family, friends and clients that what really matters isn’t just the weekly paycheck, but leaving a legacy.
You and your business can be the change you wish to see, and when you become that, your passion and joy increases like no other. In my recent interview with Danielle LaPorte, she simply stated, “It just feels GOOD.”
Every entrepreneur wants to be known, so why not be known for something good? We want more traffic on our sites, more invitations to do amazing interviews and more customers walking in our doors, and we want to connect with business big shots.
In my case, when I took on End Sex Trafficking Day, I invited big shots like Seth Godin, Danielle LaPorte and Carol Roth. They all said yes, and now I forever have a connection with these entrepreneurs. Philanthropy was what connected us, and because of that, they know my name.
3. INCREASED LOYALTY
As entrepreneurs, we read everywhere that we shouldn’t worry about competition. But we still do; it’s only natural. Philanthropy is one of the best ways to increase your customer loyalty, making sure they never go to the other guy. According to a recent article on Inc.com by Marla Tabaka, “A whopping 79% of Americans say they would be likely to switch from one brand to another, when price and quality are about equal and if the other brand is associated with a good cause.”
Why? Because your do-good mission will make your customers feel good buying from you. They will feel as though they are part of the change you are making, and who doesn’t want to be part of that?
Fusing philanthropy with your business is something I believe in with my whole heart because I know the change it brought about in my business as well as my life. Biz Ladies all over the world have the opportunity that I did to build a philanthropic project into their business from day one, not just as a growth strategy but as an effort to change the world.