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biz ladies: 3 Steps to Kickstart Your Campaign


Today’s Biz Ladies post comes from previous contributor Katrina Padron. She is the creator of Smart-Simple-Social, a weekly newsletter that teaches business owners strategies for creating a community of fans who love what you do and happily share your products and services with their friends. Katrina is also co-creator of The Create + Connect Project, a program that helps creative entrepreneurs turn their passions into profit. In the past, Katrina has shared tips on how to create a fan-base from scratch, and today she focuses on three basic tips for kick-starting your campaigns. Thanks, Katrina, for another wonderful post! — Stephanie

Read the full post after the jump . . .

So you have big news! You’ve been hard at work over the past few weeks creating something pretty special. It’s a new product, and it’s going to rock!

But wait, no one knows about it. Have you been there, ready to tell everyone about your new “thing,” but no idea how to do it?

Follow these three steps to kickstart your campaign:

Step 1: Let Everyone on Your Email List Know What You’re Up To

Use these six key elements in your email:

1. Write your “can’t pass up” headline. Use this done-for-you list to save time.

2. Write your attention-grabbing opener.

3. Share your story/reason for the message.

4. Explain what you are offering.

5. Describe what’s in it for them.

6. Give clear, concise directions for how to respond. A call to action to buy your product is perfect here. Craft your call to action to make it specific to your product. Common ones are Buy Now, Enroll Here, Get the Goods Here, Try Now, Subscribe Here and Click for Instant Access.

Step 2: Schedule Advanced Praise

You want your launch to be strong from the get-go. Scheduling advance praise will generate excitement leading up to the launch and will put you in front of other people’s subscribers/readers/followers/fans. Make a list of people who have a similar target customer. They can be your competitors, or they can be in a completely different industry, but this works best when their target customer is someone who would be interested in your product.

Craft an email like this:

Hi <blank>,

I’ve been hard at work over the past few weeks creating something pretty special. It’s a new product, and it’s going to rock!

I am sending my special product to a handful of amazing people, in the hopes of gathering advance reactions, reviews, praise, feedback and general applause.

I’m launching on <date>, which is <number of days> from today. So if there’s anything you’d like to share, please send it to me quickly.

THANK YOU for your support.

<your name>

Step 3: Generate More Excitement with Pre-Feed Praise and Affiliates

Big, successful launches generally have a lot of people supporting the launch. Pre-feed praise and an outstanding affiliate program will get other people spreading the word about your product for you. This is meaningful because other people will be getting behind you, supporting your work and telling others how great it is. It also spreads your message to those who would otherwise be out of your reach.

Again, start by crafting an email to people who would be great at promoting your product:

Hey <fan’s name>,

I hope you thoroughly enjoyed your sneak peek at my product. It was a joy to create, and I’m revving up for a big launch.

Want to help me spread the love?

I’ve got a handful of ready-to-go tweetables that you can copy and paste straight into your social media feed.

And better yet, become an affiliate for the product and include a shortened version of your affiliate link whenever you tweet, post or toss your praise around.

You’ll earn <number of dollars> for every click-through sale, plus my unbelievable amounts of appreciation.

CLICK HERE to enroll, and email me at <email> if you need any help at all.

Your support means the world to me. Thank you so much, <fan’s name>.
<your signature>

Then, attach the details for your affiliate program. Here’s a sample affiliate program one-sheeter.

That’s it — three steps and you are on your way to a big, successful launch!

I hope this helps you. Feel free to post any questions, challenges or successes in the comments below. I’ll be there to try and help you.

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12 Comments

Christie

Katrina – I’ve been following you and the Connect + Create Project on facebook over the past few months and your advice is fantastic. I’d hadn’t thought about asking for reviews before anyone purchases, but it’s a great idea. I’ve had some recent success by contacting local bloggers in my area to do a small feature on a local designer. Not only am I gaining exposure but I’m making friends!

Katrina Padron

@ Ryan – Thanks so much! So glad you find it helpful!

@ Christie – Thank you so much for your support!!! We are so happy to help and YAY for your successes!!

Julia A.

This is so helpful, thank you! I especially love the idea of writing things out ahead of time then you can simply copy paste and adjust for any specifics.

Cheryl

What a great find! I am very new to internet networking etc and have come acroos you. I am just starting an events styling business and your advice is a brilliant place for me to start. Thanks

Lindsay - ShopEllaLou

I just sent this article to my business partner and told her it was one of the first really helpful + novel articles I have read in awhile. Like the other commenters, I love the idea of garnering advance praise and of providing prepared tweets. We are looking at adding additional products to our collection in the next few months and I will definitely put your tips to use as we launch our new product lines. Merci beaucoup!

Kate

This series is always so prescient! This post is no different. But I’m not sure if I’d feel comfortable giving people cut-and-paste tweets. Isn’t that sort of like asking a reviewer to review your product and sending them the review, too? I’d also lose respect for people in my twitterfeed if several tweeted the same word-for-word product endorsement (rather that RT’ing), which is likely to happen since special interest tweeters form pretty tight networks.

Barbara Austin

Thanks Katrina for including sample e-mails! It’s so helpful to see best practices, so I have an idea as to what I should say when pitching to people.

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