biz ladiesLife & Business

biz ladies: Social Media Secrets for Sold-Out Events

by Stephanie

Today’s Biz Ladies post comes from previous contributor Katrina Padron. Katrina is an award-winning director of marketing and a social media consultant and is co-creator of the Create + Connect Project, where creative entrepreneurs turn passion into profit. Today she shares some of her deep knowledge on the subject of promoting events via social media. From before the event to the recap, Katrina walks us through the process. Thanks, Katrina, for this wonderful post! — Stephanie

Read the full post after the jump . . .

You know that feeling when you see something really cool in action? You see it unfold right before you. Last fall I had the incredible opportunity to attend an event in NYC, and I saw social media and online marketing used so smartly to sell out an event with zero seats to spare and to create an enormous amount of buzz for next year’s event.

This is what every business needs to know about using social media for a sell-out event, including getting the word out in the first place, strategies for engaging your audience and how to create momentum afterward.

Before the Event

1. Have a First-to-Know List — Build excitement before details are announced by creating an email opt-in form and encouraging people to get on the First-to-Know List.

2. Hold a contest — Make it big and generate buzz with a contest set to go viral. Tell participants to enter by submitting an article or video below your blog post and encourage them to tweet, comment, share and like by giving bonus points for social media activity. Also, require each post to have your hashtag, official URL to learn more about the event and your Twitter handle.

3. Take a pre-event survey — After registering for the event, send a survey asking your participants what they want to get from the event.

4. Build excitement — Every day leading up to the event, send an assignment/countdown full of content, things to do and encouraging messages.

5. Blog about it — Anything that requires money generally requires your target to talk it over with their spouses/significant others. Send out a Convince Your Partner Guide coaching the target audience how to address these issues with their spouses/partners/families.

6. Create a hashtag for the event and be present in the conversation.

7. Create Tweetables to make it easy to share.

8. Create a Twitter list of who is attending and encourage communication and relationship building before the event.

9. Get your speakers excited — Send out an email with your speakers’ Twitter handles and ask participants to follow speakers on Twitter.

During the Event

1. Ask for live tweets — Tell people to post questions or just post that they are at your amazing event. It’s so simple, and people will do it.

2. Take photos — During the event, have professionals take photos live and post them to Flickr Live Stream. Tell participants where to find the photos and give them permission to tag themselves and share the pictures on their social networks.

3. Get candid testimonials instantly — Nothing sells like a real person telling you how incredible something is while they are experiencing it. During breaks, have designated areas for participants to share their stories and experiences. Capture them and use them in next year’s campaign.

4. Give a gift — Give a notebook or something valuable that participants will continue to use after they’ve gone home — something that will remind them about their incredible experience.

After the Event

1. Give even more — Send emails with an event wrap-up, highlights and additional resources and notes from the speakers. Make it an easy-to-download zip file.

2. Get feedback — Post an event survey right away while details are fresh. Compile critiques and ideas into a list and implement them during your next event.

I’d love to know what else you’ve done or seen to help promote an event. Please share in the comments below.

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  • I love how the Biz Ladies articles seem to pre-empt or remind me about things I need to be doing – thanks! The Convince Your Partner Guide isn’t available yet, but I’ll probably come back to this article to remind myself what to do so might see it later.

  • This is great! I volunteer with a few craft events a year and will definitely share this with them. I also found that Storify was pretty interesting in compiling all the social media buzz in one place.

  • This is great to-do list for event promotion. My company is showing at ICFF this weekend, and I’ll definitely be using some of these ideas. Perfect timing! :-)

  • Very, very helpful. My only problem is that I hold back contests etc , even for my blog, because I fear lack of participation. How does that make the blog look?

  • SPF Addict just hosted a Fashion Show to benefit the American Cancer Society… We will definitely implement these great suggestions in planning for next year’s event!

  • @Dipika – You could hold your contest where they have to email you something or help spread the word about your blog on social networks, then people won’t see how many entries there are. But, a lot of times, if you have a great prize and really hustle to get the word out, I really think you’ll see more entries than you might think.

    @Hannah – Happy to help!

    @Kamilah – You’re most welcome!!

    @Judy – Awesome! Sounds like a wonderful event!

  • I am preparing to give my DIY publicity workshop in Chattanooga, TN next week and then in Birmingham, AL, the following and I am grateful for this wonderful reminder! Excellent post!

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