Self-made fashion designer Gretchen Jones (with a fashion label by the same name) may call Fort Green Brooklyn home, but she spends most of her time on the streets of the garment district. Her line is heavily influenced by Southwestern Americana meets urban indie girl, and she describes the aesthetic of her home as romantic eclecticism in the form of a bohemian sophisticate. Her relaxed approach means surrounding herself with things she loves, forgetting whether they match and believing everything will inherently “work” together in a unique nest. Many thanks to Gretchen and to Jamie Beck for the photos! — Anne
Image above: Bringing in elements of the Southwest, like the cowhide rug and hand-woven tapestries, warm my space. The vintage mid-century couch is long and lean and a little bit lady. I always keep my magazines close, but want them to be in an orderly manner. The bins add to my hippie vibe while also keeping things organized. My front room serves as my studio, dining room, living room and entry. Breaking the space up into different categories keeps things open, but communal . . . and I like that.
Image above: My bed is my reprieve from the concrete jungle and fierce fashion industry. The antique Hudson Bay blanket and native rug are from my best friend’s modern trading post, Ruby+George. The pillows are by my friend’s home line, Appetite, and I like crisp white linens, so the space doesn’t feel overwhelmed. The painting by the bed is by my close friend Deanne Bucks; she’s a gem, and they make me feel home.
The rest of Gretchen’s Brooklyn home continues after the jump . . .
Image above: Parisian dress form for dressmakers. Probably my proudest moment was being able to afford this; I like having it in my living room, so I can see it every day and think about how far I’ve come. The antique Chinese silk tapestries are another score from Ruby+George, and that amazing fiber lamp [that] says Canon made is circa the 70s!? I love this little nook. It feels like a mini universe of found wonders and cherished goods!
Image above: My bathroom is typical NYC — sans window! Brightening up the tiny space was important to me because bathrooms should be relaxing spaces. The chartreuse color keeps the space bright and fresh. I brought in natural tchotchkes found during hikes on the Oregon coast.
Image above: My grandmother Gretchen’s fur shawl hangs from the couch, keeping family close. Caspian shell lamp is a vintage score.
Image above: My desk is the center of my universe, and the art on my wall is like a real-life mood board. Most of the art is from friends of mine, and they remind me of the love and support I have around me if even from afar.
Image above: My favorite thing in a home is the hearth, perfectly awaiting your most coveted pieces. Vintage elk horns, Native American storytellers and ivory lions all found via Ruby+George. Matryoshka dolls and panther lamp are second-hand scores. The Faile print was my first-ever purchase in the art world. And a girl always needs candles to warm up a non-working fireplace — just add sage smudge sticks and some cedar from home.
Image above: You can never have too many scarves. My collection includes family heirlooms, Tanya Aguiniga originals and thrift scores. I honestly don’t go anywhere from Sept.–April without one on, and each serves a different mood!