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interactive display window

by Grace Bonney

I’ve always been intrigued by the idea of window displays so I was excited to see this project from Marcus Wallander at Hyper Island in Stockholm. They created this interactive window display for a street-wear clothing brand called WeSC. The idea was to have the brand and clothing interact with people as they walk past. All I can say is man I wish I could have walked by these displays. They reverse when you walk in reverse. One word: awesome. Click here for more information on the project. xo, grace

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