interactive display window

I’ve always been intrigued by the idea of window displays so I was excited to see this project from Marcus Wallander at Hyper Island in Stockholm. They created this interactive window display for a street-wear clothing brand called WeSC. The idea was to have the brand and clothing interact with people as they walk past. All I can say is man I wish I could have walked by these displays. They reverse when you walk in reverse. One word: awesome. Click here for more information on the project. xo, grace

  1. Eva says:

    Wow, very cool! I’ve never seen anything like it before. I’d probably have a hard time leaving the spot, ha!

  2. Diana says:

    I’d run to WeSC to play around with this display. How cool!

  3. Lynn says:

    I also have to say, So Cool!

  4. lynn says:

    I’m so excited to finally see Interactive Design on DesignSponge!!
    The world of
    There’s tons of similar interactive work being produced at Parsons Design&Technology and NYU’s ITP programs. In the spring of each year you can attend the MFA shows of both and interact with projects like the one above! It would be great to see more interactive design projects on DesignSponge, in particular, the work of local NYC new media artists / design students.

  5. Katie (australia) says:

    Far out! The possibilities are endless.

  6. Megan Leone says:

    That is rad! Black and red plaid guy looks like he is having troubles when he is inactive. Would be really confusing from the other side of the street. Affective and eye catching regardless. Thanks for sharing!

  7. Wow, awesome. I would go to the store just to play with the display. People were probably confused at first with what was going on.

  8. Lucas Lima says:

    Thank you for the words and for sharing our project! :)
    We are glad you liked it!

  9. It’s my birthday today and this post seriously feels like a present. I love everything about it :)

    Great meeting you at Alt! Safe trip home.

  10. Dee says:

    This is soo awesome! It’s so cool!
    Does anyone know the song in they played in the video?

  11. Thank you for all your compliments and feedback. Much appreciated. The song is Kiara by Bonobo.

  12. ursonate says:

    Interesting work. There is illusion at play here that makes me call it responsive rather than interactive. I’m curious how engagement was measured and what the measures for success were and finally how did it ultimately translate in sales or just brand awareness…

  13. Arcitek says:

    The music was amazing for this video, what song is that?

  14. Leif says:

    Where is it installed and for how long?


Design*Sponge reserves the right to restrict comments that do not contribute constructively to the conversation at hand, contain profanity, personal attacks, hate speech or seek to promote a personal or unrelated business. Our goal is to create a safe space where everyone (commenters, subjects of posts and moderators) feels comfortable to speak. Please treat others the way you would like to be treated and be willing to take responsibility for the impact your words may have on others. Disagreement, differences of opinion and heated discussion are welcome, but comments that do not seek to have a mature and constructive dialogue will not be published. We moderate all comments with great care and do not delete any lightly. Please note that our team (writers, moderators and guests) deserve the same right to speak and respond as you do, and your comments may be responded to or disagreed with. These guidelines help us maintain a safe space and work toward our goal of connecting with and learning from each other.