I was so excited to see so many great shop makeovers in my inbox. I often find myself fantasizing about what it would be like to open a shop, especially when I see so many lovely shops opening up all around the country. It seems like the current fragile state of retail has come with a silver lining: shops really have to find their niche and be well designed, thoughtful and interesting to have a chance at success.
This boutique is actually a second location for Noon Designs, a company founded by jeweler Nora Alexander and her partner, graphic designer Maie Webb. They met at RISD (so many awesome design duos and teams come from there, no?) and opened their first location in Ocean Beach, CA, two years ago. This new location in Solana Beach, only 25 miles away from their flagship store, began as a humble space with tiled floors and bare, putty-colored walls. I love the addition of the red brick wall and the dramatic, dark accent color in the back. They’ve really warmed up the space, and I hope the new shop is just as successful as their first. Great work, Nora and Maie! — Kate
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CLICK HERE for the Party Box Co. Pop-Up Shop after the jump!
This makeover is made more exciting by the fact that it’s temporary. I know the concept of the “pop-up” shop has been around for a while, but it seems to be hitting its stride, and I’m so glad to see these kinds of spontaneous spaces/events literally “popping” up everywhere. This charming version is the brainchild of Lisa Fulker and Cathy Keyani, the co-founders of the eco-responsible party supply company ACME Party Box Co. in Palo Alto, CA.
First off, I love the name . . . who wouldn’t want a party box? I know I do. Badly. Secondly, I’m amazed at the work they did to transform this space into a warm and friendly shop, all for under $1000. Lisa shared with us some of their secrets for working with a tight budget and staying green, and they seemed too useful not to jot down:
- Worked with their local antique store to borrow some of their furniture and lighting in exchange for selling the items for them if customers were interested.
- Moved furniture from their houses and used them as display pieces.
- Bought inexpensive sheets to use as a store divider and adorned them with vintage millinery that they use for the corsages they make for the store.
- Had their local florist create a large boxwood swag to highlight the center of the store around their checkout desk.
- Made large blackboards out of lightweight masonite chalkboards they framed with door casings they spray painted and cut to fit.
- Bought display items from their local flea market and eBay.
- Created displays using their shipping boxes.
Luckily, I happen to live near here and I definitely plan to make a trip down to check it out. Great job, Party Box! I just had to say the name again :) Nice work, Lisa and Cathy!