before and after by Kate Pruitt 51

before & after: emma’s shop makeover

It seems clear to me that retail is making a comeback, because we have three amazing shop makeovers coming your way today. This first store overhaul is clearly a labor of love, and the results are incredible. Emma recently opened up a vintage/handmade/cupcakes business with her sister Elsie in southern Missouri. According to Emma, they took a crazy looking (no argument there) 6,000-square-foot space and DIYed the heck out of it for around $1,000 (!). Amazingly, they opened it in just three months.

I would never have guessed that anything from that “before” disaster made it into their shop, but clearly Emma and Elsie have a great eye for design and they were able to transform many of the old fixtures into beautiful displays for their wares. The massive shelving unit looks amazing in a lovely pale yellow, and the little artistic touches everywhere add some much-needed beauty to that old space. If I lived nearby, I would be a regular shopper here, and I hope to hear more from Emma as the business grows. Fantastic job, Emma and Elsie! — Kate

Have a Before & After you’d like to share? Shoot me an email with your images right here! (Low res, under 500k per image, please.)

CLICK HERE for more of Emma’s shop makeover after the jump!

Yikes! Another “before” image of the shop . . .

. . . and the after!

I love the detailing on the glass case here.

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51 Comments

Ban Clothing

Wow, what a transformation. I am really impressed, the store has taken on a totally new feel. I love the vintage inspiration without looking old.

Miz.Jo

Wowsa! That is simply AMAZING. Do these girls also dabble in magic?, because that is what this makeover is.

chelsea

I love this feature and definitely think that Emma and Elsie have a great eye for design, but I think that some of the comments about the before shop were a little harsh. They bought that shop from a sweet older lady who made that “disaster” her life business! Although, no, it is not the most aesthetically pleasing place, it had a ton of goods stocked that were incredible!

mary wise

I don’t know much about computer yet, just started last August. But you are an Artist, that I am powerfully sure. thank you for showing me many beautiful things…sincerely, mary

reeve

AHHHH!!!! I love it, I want to go to there. and I really want to purchase those pink owls in the glass case with the awesome detailing!

mixette

Wow what an incredible job! I sure hope that retail is making a comeback; who wouldn’t want to shop at this lovely store *and* eat a cupcake at the same time.

Michelle

I’m currently a Springfield resident and photos can’t even do this store justice. It is literally the cutest place I’ve ever been to. The transformation is truly spectacular. Now if only I could afford anything but cupcakes and tea there!

Lune Vintage

I know first hand how intense shop remods and reno’s are – and to undertake it on such a huge scale in only 3 months (and for that cheap) is amazing. It couldn’t have turned out better. These girls are superheros!

XO Jill

Jess

Wow! What an improvement!
I know I’d be much happier shopping in the “after” than the “before”. Way to go!

Kindsey

i love them!
and i love their makeover!
and even though i’m a regular on emma and elsies blog, i had no idea they redid the place for under 1000! i’m shocked and amazed!

Karen

Love Before & After pics and these really do tell a tale of transformation and heart for their new Red Velvet shop! :>

Angie

What a beautiful job. I really love the vintage-look paper that is in the background inside one of the cabinets. So lovely!

Kia

It would be lovely to see some Progress photos added to the Before & After makeovers. Beautiful work ladies.

April M

Okay, how do I get those pink owls in the glass case????? I wants them SO bad!!

Jen

I have been reading Elsie’s blog for over 2 years now. She used to have the pink owls in her home. All they are is thrifted vintage owl figurines spraypainted with Krylon *watermelon, i believe. :) Love their shop makeover!

kodie

OMG! i used to live in Springfield and totally recognized the first picture as one of the vintage shops on Commercial! i loved that place, but it was a little crazy. i can’t believe how beautiful it looks now! my then bf (now hubs) used to live just around the corner and we spent a ton of time shopping for treasures in that store!

Debra

WOW… just goes to show what a little paint, hard work and imagination can do! ;-) Love it!!!

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