normally when i talk about the d*s team i’m talking about the editorial side of things- the writers and crafters that create the content you see here every day. it’s not often that i write about the other half of d*s- the advertising team- but today i’m thrilled and proud to be announcing a new project from our talented ad team trio.

today the d*s ad team (ac, felice, and leslie) are launching a brand new blog called “building a better advertiser” that is designed to make advertising easier! inspired by the biz ladies series and the comments under ac’s biz ladies post on advertising for small business owners, the blog will be a great extension of d*s’s commitment to sharing and providing resources and information whenever possible.

every week they’ll be posting content that will teach the creative community the basics of online advertising and help people build better ads, understand terminology and ad performance, and get the most bang for their buck (the site will be content-driven, not promotional). ac, felice, and leslie have been working with independent businesses on advertising for years and they’ve culled together the most commonly asked questions to address in a series of on-going columns that will help anyone interested in advertising anywhere online (this will not be d*s specific) feel more comfortable with the process.

in celebration of the new blog launch the ad team is giving away a free report that they have spent months researching and building. the report will help anyone who wants to advertise online understand some of the do’s and don’ts of great online advertising in the design niche. there will be examples of real ads and practical information that you can apply right away. if you’re considering advertising online at any point, it’s a must-read. the team has analyzed hundreds of ads and stats to come up with these tips and they’re fantastic.

you can visit the d*s ad team blog right here (there are already 6 posts up!), and follow them on twitter right here. the free ad report is available here (with a video from ac!).

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