biz ladies: promoting your business (tastefully) online

i’ve been learning so much from the consulting sessions i’ve been doing with independent business and blog owners lately that it’s really inspired me to get a bit more involved in the biz ladies section of d*s. so many of the same issues and concerns keep popping up, and rather than keep the solutions between just two of us, i thought i’d share some of the advice i’ve given clients with everyone. last week it sort of hit me over the head just how much people’s businesses and blogs are suffering from a lack of promotion. and believe me, as someone who rolls their eyes on a regular basis about some of the gross ways people promote themselves online, i wasn’t looking to encourage people to do the same. but there are some great tools, tips, and ideas that i use for promotion that i think help people feel more comfortable about reaching out to bloggers, fellow business owners, and traditional print media. so today i thought i’d share another video slideshow i made last week for my consulting newsletter.

today’s video focuses on the reasons you should be promoting your business and blog, the places and ways you can promote, do’s and don’ts of tasteful promoting, and general “rules of thumb” to follow when doing your own promotion. i’m not going into press release detail like i did in this PR how-to document, but rather hoping to help people think outside of the box in terms of what informal but personal promotion can look like. i’m covering everything from emails and newsletters to twitter and facebook so i hope you’ll find these ideas helpful. remember- no one knows your business or blog as well as you do. and no one can convey the passion and excitement you have for your work like you- so don’t be afraid to be the face of your company’s outreach- people will be thrilled to hear from you directly. best of luck!

*if you want to catch up on the rest of my biz ladies video slideshows, click here for the archives on youtube

  1. Oh Grace! Thank you! Once again- just what I needed, just when I needed it.
    Your next book could be a collection of all the Biz Ladies posts!
    Any idea when the next consulting sessions will be offered?

  2. Thank you for this, Grace! Your videos are utterly motivating and they always inspire to do more! xxx

  3. Grace, you’re going to put me out of business! I’m a PR consultant, and now I’m nervous. You hit on some really important points, great job!

  4. Thank you Grace. These arr very good tips. I particularly like the way you gently encouraged people to use tact with Twitter and Facebook when promoting sites and/or addressing issues best left to email. Many of the blogs in my feed were found through features on other sites (such is the case with {this is glamorous}. This is not only smart, but it just plain feels good… which is what I like about the internet blogging community (at its best anyway)

  5. Great tips Grace, as Anna said above, just what I needed, when I needed it!
    Thankyou x

  6. suzanne says:

    Thank you, thank you, thank you Grace! Such great tips!!!!!

  7. charlotte says:

    thanks so much- that was all good to hear and think about today!

  8. Paola says:

    THANK YOU! That was so helpful.

  9. c says:

    Thanks Grace! You really do have a knack at sensing your readers’ needs and sending out timely emails. I just started a blog this week, and just created my facebook fan page today, and was struggling with how often to reach out to people. Thanks so much!!

  10. *Sending out timely blog posts videos, that is…starting a blog has left me a bit sleep-deprived!

  11. Christine says:

    I love this video! Especially the part about splitting up social media. I have always felt stuck when it comes to twitter/facebook, so this will really help!

  12. koolaroo says:

    most excellent. Biz Ladies is super helpful.

  13. Grace you have really inspired me to reach our to other bloggers! I am an avid blogger about makeup & hair and would love to increase my readership. Many of your suggestions may do just that!

  14. Lauren says:

    Thanks for sharing. So helpful!

  15. Nayla says:

    Thank you Grace! I am always and again surprised how generous you are!
    I found these tips really helpful. Thanks again!

  16. Macy says:

    Thank you, Grace!

    What wonderful tips and you explained each so well.

    I am addicted to your blog :-)

  17. Rachel says:

    Very helpful! I absolutely agree with your tips about Twitter.

  18. Laura says:

    Great tips, Grace!

    My only question, when it comes to Twitter, is how to include personal tweets without getting into “oversharing” territory. Do you think the personal comments should still relate to your business or blog, or should they just be totally random? I find myself turned off by people’s twitter streams when they are TOO personal (i.e. “I had a chicken sandwich for lunch!”) without any relevant content, so I’m wondering how this plays into your ratio.

  19. Oh Grace this is just fab – thank you for taking the time to record it and share.

    I’m still getting to grips with Twitter so your 3-way split of content is really valuable.

    I use a similar approach to sending newsletters: ratio 1:4
    1 part selling my great stuff (ahem) to 4 parts resources/info

    Similar sort of approach and I find it works – I get good feedback because it’s useful to clients and isn’t just hard sell. Helps establish yourself as a resource/expert in your niche (just like design sponge!)

    Thank you again – it’s good to hear a voice to go with the anonymous writer, Elle x

    PS Tara (Scoutie Girl) mentioned she’d met you at the BlogHer event – sounds like a good networking opportunity – how was it?

    1. grace says:

      thanks elle :)

      blogher was fun- i was only there for my panel (i had been traveling for a week and was MAJORLY jet lagged) but everyone i met was super friendly :)


  20. Laura says:

    Thanks Grace, this is beyond helpful!

  21. Thanks for the info!….you really summed everything up nice and clearly :-)

  22. Raya says:

    Thanks Grace! Love the video format – so easy to watch/listen to.

    1. grace says:

      thanks raya :)


  23. Thank you very much. I am currently working on a newsletter for my blog and find this information very helpful.

  24. Juleen says:

    After going through massive national publicity campaigns that have cost tens of thousands of dollars, this is the most cohesive, comprehensive, and doable mapped out tutorial for dealing with social networking that I have seen! Thank you! Implementation of many of these will begin today!

  25. Senja says:

    Thanks so much! That was really super helpful :)


  26. Thank You, Thank You, Thank You. !
    can I say it again?
    Thank YOU !

  27. Chichichick says:

    I really like your 1/3, 1/3, and 1/3 advice for twitter. Thanks!!

  28. Very helpful, I’m going to send this out to a blogphobic friend who’s just started her new word-of-mouth marketing company.

  29. nicole says:

    Thank you, the video was great and to the point! Love the 1/3 twitter thing! You Biz Ladies are amazing.

  30. Heather says:

    Thank you for always being so generous with your insight and information. We are redoing our blog soon and will keep these great tips in mind!

  31. amy says:

    i found that advice extremely helpful merci

  32. I was just surprised with this page by Biz Ladies! excellent, thank you, I know that it goes to help me a lot! such useful advices, thank you so much.

  33. Felicia says:

    Wow – this was incredibly helpful and informative. I wasn’t expecting it to be so good…thank you!

  34. alisa ohri says:

    i really enjoyed this! thank u so much for these helpful tips! :)

  35. really good insight. thank you for sharing!

  36. Lacey says:

    Thanks so much! Exactly the kind of info I was looking for!

  37. Huxxi says:

    Hey ! thnx u buDdi…i also lukin for this info…. can we connect our blog???

  38. Lizet says:

    Thanks a bunch! This is great and I cant wait to watch the rest of you videos.

  39. Great old school advice, I sent the video to my daughter who is just starting out as Financial Planner, and your advice can apply to any business.

  40. Ella Fridman says:

    That was so helpful.

  41. Megan Leone says:

    Thank you Grace! Excellent advice!

  42. Grace, thanks very much. I enjoyed the video, and loved the idea of blog collaboration. I am going to try it.

  43. Helen Nock says:

    Fantastic advice. Thank you for sharing:-)

  44. mana says:

    thank you grace, this was really helpfull for me!!!!! thanks

  45. says:

    A great, to-the-point resource! Thank you!

  46. priya says:

    Very nice information in short time !

  47. Hello!

    This is actually my first visit to this blog. I’m a brazilian journalist/blogger and I’m always looking for inspiring websites such as this one.
    Thought I should leave a comment just to tell you how nice and motivating this website is. Thanks for sharing all this cool stuff here.

    I have a blog for over a year now and I find really difficult to promote it because I always feel I’m being pushy. I think the social media helped me a lot but I always have the feeling I’m “bothering” people everytime I update something specially on Facebook. Anyway, thanks for the video it was really helpful. Hopefully I will get more page views after following your tips! xxxx


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