before and after by Grace Bonney 17

before & after: bc footwear LA showroom


i love seeing a full room or office makeover- small projects are great, but it’s always so fun to see a larger space re-done. this makeover comes from jessica gary, the art director for the marketing team at bc footwear. bc recently renovated its los angeles showroom as part of a large re-branding campaign. i love the young, clean, fun vibe they gave the new space- and all the little details like succulents in tin cans, hanging wooden planters, and vintage letters for the shoe wall. thanks for sharing, jessica! [photos by heidi ross and wall mural by kris chau]

[have a before & after you'd like to share? just shoot me an email with your images right here! (low res, under 500k per image, please)]




CLICK HERE for more photos of the bc showroom after the jump!





17 Comments

Kristen

What a beautiful makeover! I love the unfinished plywood wall and hanging plants – how creative! So bright and inviting!

Susan

Nice! I want those sandals in the last photo. Y’all should make size 10.5 Wide :)

Michele

I love the ferris wheel. I have a 4 month old boy and would love to have something like this in his room.

Becoming Mrs. Ford

Life IS totally a dance floor! I heart BC shoes and I also heart all the little details they incorporated into their new space like the polaroids. Job well done!

Charlie

I love the frilly metallic bunting! Any idea where it’s from, anyone?

Micheline

Jessica, love what you created with your showroom.
You are very talented. It must run in your genes

Miriam Green

Any chance you’d share where that metal high top island/table is from?? I’ve been searching for one like that for my kitchen – I have stools just like that in brown and would love to know where the table is from!

Christina

i want to go to there! i love the plants hanging in the yellow baskets. i am imagining one or three hanging in my kitchen for use as a hanging fruit basket.

Jessica

The metal table is just a standard industrial cooking table. I got it at a local restaurant supply store called Surfas, but I’m sure every restaurant supply store carries them or you can order online. Good luck!

Christy

I love the sofa in your store! Is it vintage or new? Where did you find it?

susy

I just went to their NYC showroom launch for Seychelles/BC the other evening and it was great, and they are really lovely people.

I didn’t realize this post was here! It’s cool to see their LA space too!

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